ReposiTrak Onboards 36 New Food Industry Partners for Traceability, Featuring First North American Couscous Producer

ReposiTrak (NYSE: TRAK), recognized as the world’s largest food traceability and regulatory compliance network, has announced a significant expansion of its membership. Leveraging its well-established inventory management and out-of-stock reduction SaaS platform, the company is adding 36 new food manufacturers, suppliers, and distributors to the growing queue of companies joining the ReposiTrak Traceability Network® (RTN).

This strategic move underscores the rapid shift in the food industry toward transparent, data-driven supply chains. By joining RTN, these companies will be able to seamlessly exchange the FDA-required Key Data Elements (KDEs) for each Critical Tracking Event (CTE) across their supply chains. The goal is clear: meet — and in some cases exceed — the rising traceability requirements set by retail and wholesale customers, which are increasingly demanding comprehensive supply chain data at a pace that outstrips even regulatory timelines.

Diverse New Members Strengthening the Network

Among the incoming members are several notable players from different corners of the food industry. They represent a diverse range of product categories, each with unique traceability challenges and consumer demand profiles.

One standout addition is the first North American producer of couscous. While couscous remains a central product in their portfolio, the company has broadened its offerings to include short-cut pasta, quinoa, rice, and Mediterranean-inspired blends. These expanded product lines highlight the growing consumer appetite for versatile, globally inspired foods — and the need for detailed supply chain tracking to maintain quality and safety standards.

Another notable entrant is a salsa manufacturer with a focus on transforming cut fruits and vegetables into vibrant, flavorful products. Their portfolio includes salsa varieties such as green chili, pineapple, and peach, along with enchilada sauces. This company’s participation is particularly relevant given the traceability complexities of fresh produce and value-added perishable goods, where timing, temperature, and sourcing transparency are critical to quality and safety.

Also joining is a leading Canadian importer of foodservice products, supplying restaurants with items like feta cheese, specialty condiments and sauces, cut avocado, and soy-based cheeses. Their role in the network demonstrates RTN’s broad applicability — extending beyond U.S. borders and encompassing the dynamic and high-volume foodservice sector, where product turnover is rapid and supply chains are often global.

Industry-Driven Traceability Momentum

Randy Fields, Chairman and CEO of ReposiTrak, emphasized that the current momentum in food traceability is being driven primarily by the industry itself, not solely by government regulation.

“It’s the industry – not the FDA – that’s driving food traceability today,” Fields stated. “Food manufacturers, suppliers, and distributors need to act now to meet the traceability demands of their retailer and wholesaler customers, who require more data for more foods than the FDA, with swifter deadlines.”

Fields’ comments reflect a critical reality: while the FDA’s Food Safety Modernization Act (FSMA) Section 204 has set a regulatory framework for traceability, many retailers and wholesalers are imposing stricter standards with shorter implementation timelines. This shift means that companies can no longer take a reactive approach; proactive investment in traceability technology and processes is becoming a competitive necessity.

How the ReposiTrak Traceability Network Works

The ReposiTrak Traceability Network® is designed to be both powerful and accessible. Importantly, joining the network does not require additional hardware, making adoption simpler and more cost-effective for suppliers of all sizes.

Once onboard, every traceability data file provided by suppliers undergoes a rigorous 500+ point error detection process. This meticulous review ensures that the data is complete, accurate, and compliant before it reaches the retailer, wholesaler, or foodservice customer. The company’s U.S.-based team actively collaborates with food manufacturers and suppliers to identify and correct any issues, eliminating the risk of incomplete or erroneous data disrupting the supply chain.

By ensuring that traceability data is “clean” before it enters the customer’s systems, RTN not only helps suppliers comply with regulatory and customer requirements but also fosters smoother business operations and greater trust between trading partners.

Why Traceability Matters More Than Ever

The expansion of the RTN comes at a time when food safety and transparency are in the spotlight. Several trends are converging to make traceability a core concern for the industry:

  1. Consumer Demand for Transparency – Modern consumers want to know where their food comes from, how it was produced, and under what conditions. Transparency influences purchase decisions and brand loyalty.
  2. Regulatory Compliance – While the FDA’s traceability rule is a driver, the greater urgency is coming from business-to-business requirements that often exceed regulatory demands.
  3. Risk Management – In the event of a recall, robust traceability systems can dramatically reduce the time and scope of product withdrawals, minimizing financial losses and reputational damage.
  4. Supply Chain Efficiency – Accurate, accessible data enables better planning, reduced waste, and faster response times when issues arise.

ReposiTrak’s technology addresses all these needs by providing a platform that can handle large volumes of complex data without introducing delays or additional operational burdens.

Setting the Stage for Industry-Wide Adoption

The addition of 36 new members to the RTN is more than just a milestone for ReposiTrak — it is a signal of how rapidly the industry is moving toward universal adoption of traceability solutions. With every new company that joins, the network’s value grows exponentially, as more data points and supply chain connections are integrated.

For small and mid-sized suppliers, joining RTN can also level the playing field. They gain access to the same advanced traceability capabilities as larger competitors, enabling them to meet stringent customer demands and secure valuable retail or foodservice contracts.

As supply chains become more complex and globalized, the ability to share accurate traceability data quickly and securely will define which companies thrive in the evolving food marketplace.

A Step Toward a Safer, More Transparent Food System

ReposiTrak’s expansion of its Traceability Network reflects a larger shift in the food industry — one where collaboration, technology, and shared accountability are key to building trust and ensuring safety. By bringing together diverse suppliers, from couscous producers to salsa makers and foodservice importers, RTN is helping to create a more interconnected and responsive food ecosystem.

For consumers, this translates into greater confidence in the products they purchase. For suppliers, it means meeting — and even exceeding — the expectations of the most demanding retail and foodservice customers. And for the industry as a whole, it’s a step toward a future where transparency and safety are built into every link of the supply chain.

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