Pete & Gerry’s Organics, LLC, a leader in humane and sustainable egg farming for nearly three decades, has announced the addition of a highly anticipated product to its portfolio: Pete & Gerry’s Organic Pasture-Raised Eggs. Now available nationwide, the product represents the brand’s boldest step yet in combining the highest standards of animal welfare, nutrition, and accessibility within the premium egg category.
The launch introduces a new option for consumers seeking eggs that not only taste great but also align with their values around animal care, sustainability, and health. By bringing together organic certification and pasture-raised farming practices, Pete & Gerry’s has created what the company describes as the “Golden Yolk Standard.” This new offering provides shoppers with a premium egg at a price point that is more attainable than many comparable products already on shelves.
A New Standard in Egg Farming
The heart of Pete & Gerry’s new product lies in its farming practices. Each Organic Pasture-Raised egg comes from hens raised on USDA Certified Organic farms, where they enjoy at least 108 square feet of open pasture per bird. This outdoor space allows hens to engage in their natural behaviors—basking in the sunshine, taking restorative dust baths, pecking and foraging for grasses and insects, and roaming freely with their flock. These conditions not only improve the welfare of the animals but also contribute to the nutritional quality of the eggs.
Pasture-raised hens typically produce eggs with richer, more vibrant yolks, naturally higher in nutrients such as choline, which supports brain health and metabolism. For consumers, this means an egg that is both more flavorful and more nourishing.
“Our mission has always been rooted in respecting the animal, respecting the farmer, and respecting the planet,” said Tom Flocco, CEO of Pete & Gerry’s. “As more consumers seek food that reflects their personal values—whether that’s animal welfare, nutrition, or support for small family farms—we’re proud to introduce Organic Pasture-Raised Eggs to households nationwide. These eggs embody everything we stand for: healthy hens, healthy eggs, and a healthy planet.”
Meeting Shifting Consumer Demands
This national rollout comes at a critical time for the egg industry. Over the past two years, consumers have faced supply challenges and price volatility due to the widespread avian influenza outbreak, which highlighted the fragility of conventional, large-scale egg production systems. At the same time, demand for premium, responsibly produced food has risen sharply as more shoppers scrutinize how their groceries are made and sourced.
Pete & Gerry’s believes its Organic Pasture-Raised Eggs meet this moment perfectly. They expand the company’s ability to offer a resilient, ethical, and transparent choice at a time when many consumers are prioritizing sustainability and animal welfare as much as taste and cost.
“Shoppers today are not just buying food—they’re making a statement about the kind of food system they want to support,” Flocco explained. “By providing the broadest offering in premium eggs, from organic free-range to now organic pasture-raised, we help our retail partners deliver real value and unmatched quality to their customers every day.”
Building on a Legacy of Leadership
Pete & Gerry’s has a long track record of pushing the egg industry toward higher standards. In 2003, the company became the first U.S. egg producer to achieve Certified Humane® status, setting a benchmark for ethical treatment of laying hens. A decade later, in 2013, it earned B Corporation certification, demonstrating its commitment to balancing purpose with profit through rigorous social and environmental performance standards.
In 2025, Pete & Gerry’s celebrated its fifth B Corp recertification, reaffirming its dedication to accountability, transparency, and continual improvement. These milestones reflect a broader company philosophy: to treat animals with dignity, support multi-generational family farms, and minimize environmental impact while delivering eggs of the highest quality.
That dedication has earned Pete & Gerry’s its current position as the #1 organic egg brand in the United States. The introduction of Organic Pasture-Raised Eggs represents not just an expansion of its product line but also a reaffirmation of its mission to lead the category in responsible innovation.
Supporting Family Farms and Rural Communities
A core part of Pete & Gerry’s model is its partnership with small family farms, many of which have been raising hens for generations. By contracting with these farms, the company helps sustain rural communities, providing reliable markets for farmers who prioritize humane and sustainable practices.
The new Organic Pasture-Raised product strengthens this relationship, as it requires more space, more pasture, and more intensive care for hens—farming practices that align naturally with smaller-scale, family-owned operations. In doing so, Pete & Gerry’s continues to demonstrate that ethical egg farming can also be a viable and resilient business model, one that benefits everyone along the supply chain, from hens and farmers to retailers and consumers.
The Future of Premium Eggs
Industry analysts have noted that pasture-raised eggs are one of the fastest-growing segments within the premium egg market. Consumers are increasingly trading up from conventional or cage-free options to eggs that deliver superior taste, nutrition, and transparency. However, price has often been a barrier.
By launching Organic Pasture-Raised Eggs at a more accessible price point than many competitors, Pete & Gerry’s hopes to bring this standard of egg farming to a wider audience. This strategy could also push the broader industry forward, encouraging more producers to adopt higher-welfare, environmentally conscious practices.
The company’s leadership believes that premium eggs are no longer a niche choice but a central part of how Americans want to eat. “Eggs are nature’s perfect protein,” Flocco emphasized. “Our responsibility is to make sure that perfect protein is produced in a way that aligns with the values of today’s consumers—responsibly, ethically, and sustainably.”
A Commitment That Cracks Differently
With its latest innovation, Pete & Gerry’s continues to live up to its reputation as a pioneer in the egg aisle. By introducing Organic Pasture-Raised Eggs nationwide, the company is not just adding another SKU to store shelves—it is reinforcing a philosophy that has guided it for nearly 30 years: that good food should come from good farming.
Consumers can now find Pete & Gerry’s Organic Pasture-Raised Eggs in grocery stores across the United States. Whether scrambled, poached, or enjoyed sunny-side up, each egg offers not only a wholesome meal but also a story of sustainability, family farming, and a commitment to doing right by hens, people, and the planet.
