After the successful launch of the BBQ Brisket Whopper – the first new creation under Burger King’s recently introduced “Whopper by You” platform – the iconic burger brand is keeping the innovation coming with another guest-driven menu addition. This time, Burger King is catering to the cravings of bacon and onion lovers everywhere with the debut of the Crispy Onion Whopper, a flame-grilled masterpiece layered with crunch, sweetness, and smoky flavor.
The new burger represents more than just a tasty addition to the menu; it’s another step in Burger King’s ongoing commitment to reinventing the Whopper in ways that resonate with its loyal fans. With input directly from customers, the “Whopper by You” platform is designed to create a new kind of collaboration between the brand and its Guests – and the Crispy Onion Whopper is the latest product of that partnership.
A Flavor Experience Built on Layers
The Crispy Onion Whopper is designed to be a feast for the senses, balancing textures and flavors in a way that highlights Burger King’s signature flame-grilled beef. At the heart of the sandwich is a quarter-pound** beef patty, cooked over an open flame for that distinct char and smoky richness that has defined the Whopper for generations.
From there, Burger King piles on an array of flavorful toppings: crisp lettuce for freshness, juicy vine-ripened tomatoes for a touch of acidity, and creamy mayonnaise to bring everything together. A slice of melty American cheese adds richness, while strips of smoky bacon lend a savory punch. Crunchy pickles provide a tangy bite to cut through the richness of the beef and cheese.
But the true stars of this burger are the crispy onion toppings. Golden-fried onion rings and crunchy fried onions sit atop the patty, adding multiple layers of texture and a satisfying crunch in every bite. Finally, Burger King ties it all together with a sweet and smoky BBQ sauce that blends beautifully with the other flavors. The result is a burger that’s at once indulgent, balanced, and tailor-made for onion lovers.
For Guests looking for a smaller portion without missing out on the onion-filled experience, the Crispy Onion Whopper will also be available as a Whopper Jr., echoing the format Burger King used for the BBQ Brisket Whopper.
Building on the Success of the BBQ Brisket Whopper
The Crispy Onion Whopper is the second major rollout under the “Whopper by You” banner, following the BBQ Brisket Whopper earlier this year. That burger, featuring smoked brisket layered with flame-grilled beef, was one of the most buzzworthy Whopper innovations in recent memory. According to Burger King, the sandwich was not only well-received but helped validate the idea that listening to fans and letting them influence product innovation can create real wins for the brand.
“Burger King Guests have been loving the recently launched BBQ Brisket Whopper, so we’re excited to bring another Guest-inspired creation to our menus,” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. “Like the BBQ Brisket Whopper, the Crispy Onion Whopper is a result of listening to our Guests, and we can’t wait to see what else they come up with that could make its way to BK restaurants in the future.”
Yashinsky’s comments reflect Burger King’s broader strategy of deepening customer engagement. By offering people a chance to shape the future of the Whopper, the company is leaning into its most iconic product while giving Guests a sense of ownership in its evolution.
The “Whopper by You” Platform: A New Way to Engage Fans
At the heart of Burger King’s latest innovation push is the “Whopper by You” platform, a program designed to crowdsource flavor ideas directly from the brand’s fan base. By visiting BK.com/WBY, Guests can submit their ideas for new Whopper variations, whether it’s bold flavor mash-ups, indulgent topping combinations, or creative twists inspired by regional tastes.
In exchange for submitting their ideas, participants unlock a chance to receive special Royal Perks rewards, chosen at random. These rewards include fun and valuable offers such as:
- A $0.01 Whopper sandwich every week for an entire year
- Free hamburgers, cheeseburgers, or Whopper Jr. sandwiches with purchase
- Other exclusive deals and surprises for loyal Guests
The system creates a win-win dynamic: fans get to participate in shaping the menu while also enjoying perks that make their Burger King visits even more rewarding. At the same time, Burger King gains valuable insight into consumer preferences and emerging flavor trends.
A Long Legacy of Whopper Innovation
The Whopper has been Burger King’s signature sandwich since it was introduced in 1957, and over the decades, it has been reimagined in countless forms. From the Angry Whopper to the Impossible Whopper, Burger King has continually reinvented its flagship burger to keep it fresh and relevant.
What makes the “Whopper by You” program unique is that it places the creative power in the hands of customers. Instead of relying solely on chefs and product developers behind the scenes, Burger King is now inviting fans into the kitchen – at least virtually – to suggest ideas that could become the next nationwide hit.
The Crispy Onion Whopper is a shining example of what can happen when fan feedback meets Burger King’s culinary creativity. For onion enthusiasts and those who crave burgers with bold textures and flavors, it may quickly become a favorite.
