
As the crisp air of autumn begins to settle in and the leaves transform into their vibrant hues of orange, red, and gold, the American Dairy Queen Corporation (ADQ) is embracing the change of seasons in the sweetest way possible. This year, the iconic brand is ushering in fall with a collection that highlights cozy, nostalgic flavors while also offering fans a reason to celebrate its milestone 85th anniversary. With the launch of its Fall Treat Collection and an irresistible 85-cent Blizzard® deal, DQ® is giving everyone a delicious reason to indulge in the season.
A Celebration of Flavor and Tradition
For decades, Dairy Queen has been a destination where fans turn for comfort food, frozen treats, and seasonal specialties that evoke cherished memories. This fall, the brand is doubling down on that tradition by curating a menu that feels both familiar and innovative. The Fall Treat Collection features two new creations that showcase indulgent autumn-inspired flavors and the much-anticipated return of a seasonal classic that has become a fan favorite over the years.
Every item is built on the foundation of DQ’s world-famous soft serve, a product known for its creamy texture and unmistakable flavor. This collection is not just about dessert—it’s about creating moments of warmth and nostalgia that remind fans of everything they love about the fall season.
What’s on the Fall Menu?
The lineup is carefully crafted to highlight the richness of seasonal ingredients while delivering a playful twist on traditional fall desserts.
- New! Caramel Toffee Cookie Blizzard Treat
This decadent Blizzard® creation combines thick, chewy cookie pieces with sweet, crunchy toffee and rich caramel. Blended into DQ’s iconic soft serve, the treat is designed to offer layers of texture and flavor in every bite. It’s indulgent, nostalgic, and a brand-new way for fans to experience fall in a cup. - Pumpkin Pie Blizzard Treat
No fall menu would be complete without pumpkin, and Dairy Queen brings back its legendary Pumpkin Pie Blizzard Treat to satisfy fans who look forward to it year after year. Made with real pumpkin pie pieces blended into soft serve, the dessert is finished with a garnish of whipped topping and a sprinkle of nutmeg, making it taste like a slice of pumpkin pie à la mode. - New! Maple Cookie Shake
For those who prefer sipping their seasonal indulgence, the new Maple Cookie Shake delivers comforting autumnal flavors in liquid form. Crafted with soft serve, a Maple Cookie Crumble base, and real milk, it’s topped with whipped cream for the perfect finishing touch. This shake combines sweetness and creaminess in a way that perfectly captures the essence of fall.
Each treat is designed to capture a unique aspect of the season, from the rich comfort of caramel and toffee to the warm familiarity of pumpkin spice and maple.
A Message from the Brand
Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation, highlighted the importance of these seasonal offerings:
“Our fans eagerly anticipate the return of fall flavors each year and this season we’re delivering our most curated collection yet. From fan-favorite pumpkin pie to the decadent indulgence of caramel and toffee, we’ve crafted something special for every palate. Every sip and spoonful are a celebration of comfort and flavor that’s made even sweeter with an extra special deal for our fans in celebration of our 85th year.”
Her words emphasize not only the flavors themselves but also the thoughtfulness behind the collection—one that balances timeless favorites with innovative twists.

An Anniversary Worth Celebrating
This fall, the seasonal launch is tied closely to Dairy Queen’s 85th birthday. To mark the occasion, the brand is extending a remarkable offer to its loyal customers: a small Blizzard Treat for just 85 cents. The promotion runs from September 8 through September 21, available exclusively to DQ Rewards members through the DQ Mobile App. Fans who make a purchase of $1 or more during this period will unlock the opportunity to enjoy their Blizzard at this celebratory price.
It’s a promotion that not only commemorates eight and a half decades of success but also provides an accessible way for fans to sample the Fall Treat Collection. Whether trying the brand-new Caramel Toffee Cookie Blizzard, revisiting the classic Pumpkin Pie Blizzard, or sipping on the Maple Cookie Shake, customers can experience these flavors at a value that’s hard to resist.
Nostalgia Meets Innovation
The charm of DQ’s seasonal menu lies in its ability to merge nostalgia with creativity. The Pumpkin Pie Blizzard has long been a seasonal staple, evoking the coziness of family gatherings, holiday traditions, and autumn comfort foods. At the same time, the introduction of the Caramel Toffee Cookie Blizzard and Maple Cookie Shake reflects the brand’s willingness to innovate and keep pace with evolving tastes.
Fans can see this balance as an invitation to either revisit familiar memories or create new ones. For long-time DQ enthusiasts, it’s a chance to relive the flavors they eagerly await each year. For newcomers, the collection offers an introduction to the brand’s seasonal magic.
A Digital-First Experience
By tying the 85-cent Blizzard deal to its DQ Mobile App, the company is also underscoring its commitment to a modern, digital-first customer experience. The app not only provides access to promotions but also enhances convenience with mobile ordering, rewards tracking, and location-based services. It represents how Dairy Queen is evolving with technology while maintaining the tradition of serving fans delicious, high-quality treats.
The Bigger Picture
Beyond just desserts, promotions like this strengthen the emotional connection between Dairy Queen and its community of fans. Food, especially when tied to seasonal traditions, often plays a central role in people’s lives. By offering comforting, nostalgic treats at an affordable price point, DQ positions itself not just as a restaurant, but as a part of family traditions and seasonal rituals.
As the brand celebrates its 85th anniversary, it’s clear that its legacy is built on more than just soft serve—it’s built on moments of joy, nostalgia, and togetherness. This fall campaign embodies that legacy, reminding fans why DQ continues to be a beloved name across generations.
Final Scoop
As sweater weather rolls in and pumpkin patches open their doors, Dairy Queen is inviting fans to celebrate both the season and its milestone birthday with flavors that are as comforting as they are indulgent. The Fall Treat Collection offers something for everyone—whether it’s the sweetness of caramel and toffee, the warm spice of pumpkin pie, or the cozy richness of maple.
And with the limited-time 85-cent Blizzard deal, there’s never been a better reason to stop by a DQ, download the app, and indulge in a seasonal classic or explore something new. After 85 years, the brand is proving once again that there’s always room for dessert, especially when it’s made with care, creativity, and a little seasonal magic.