Petsense by Tractor Supply, the pet specialty retailer owned by Tractor Supply Company (NASDAQ: TSCO), is marking a major milestone this year. September 2025 will officially be the retailer’s 20th anniversary, and to celebrate, the company is hosting a month-long “20th Birthday PAWTY” packed with special promotions, charitable giving, adoption events, and a new national partnership that reflects its long-standing mission of supporting pets, families, and communities across rural America.
Over the past two decades, Petsense by Tractor Supply has grown into Rural America’s go-to destination for pet products, services, and adoptions. From high-quality food and treats to grooming, toys, and supplies, the brand has carved out a unique position by combining convenience with a deep community focus. The 20th anniversary campaign is designed not only as a celebration for loyal customers but also as an opportunity to recognize the company’s ongoing philanthropic work.
Nearly $1 Million Donated to Local Shelters in 2025
A highlight of the anniversary year is Petsense by Tractor Supply’s contribution of nearly $1 million in donations to local animal shelters across the United States. These funds help shelters with critical needs such as veterinary care, food, adoption outreach, and facility upgrades. For many of these shelters—particularly those in smaller rural towns—this level of financial support makes a tangible difference in the number of pets they can save, rehabilitate, and rehome.
Since its founding, Petsense by Tractor Supply has partnered with hundreds of animal shelters and rescue organizations nationwide. Adoption events hosted at its stores have already helped find loving homes for tens of thousands of cats and dogs. By putting donations back into local communities, the retailer strengthens its reputation as more than a store—it’s a lifeline for countless animals.
New National “Round Up” Campaign for Veterans
Building on its community-focused legacy, Petsense by Tractor Supply is launching a new nationwide fundraising campaign with K9s For Warriors, the country’s largest provider of trained service dogs for military veterans living with PTSD, traumatic brain injury, and other invisible wounds of war.
Beginning September 15 and running through Veterans Day, November 11, shoppers at Petsense by Tractor Supply stores will be invited to “round up” their purchases at checkout to the nearest dollar, with all proceeds donated to K9s For Warriors. These contributions will help provide veterans with service dogs that not only assist them physically but also provide emotional stability, companionship, and renewed confidence.
“This campaign is a way for us to say thank you to veterans while also highlighting the incredible role that dogs play in improving people’s lives,” explained Neil Tenzer, Senior Vice President of Petsense by Tractor Supply. “From day one, our mission has been about helping families care for their pets, while also supporting shelters and organizations that ensure pets find the homes they deserve. As we celebrate 20 years, partnering with K9s For Warriors allows us to expand that mission by impacting the lives of veterans as well.”
A Trusted Partner for Veterans and Rescue Dogs
The impact of this partnership is already being felt. According to Lindsay Grayson, Chief Revenue Officer at K9s For Warriors, the Tractor Supply Foundation’s support over the past two years has directly enabled more than seven rescue dogs to be trained as service animals for veterans. Each of those placements represents not just a life saved for the animal but a life transformed for the veteran who receives the dog.
“K9s For Warriors is grateful to Petsense by Tractor Supply for standing with us in our mission,” Grayson noted. “Every dog trained becomes a lifeline for a veteran and their family. Together, we are saving lives at both ends of the leash.”
Customer Appreciation Through Deals, Giveaways, and Events
Beyond charitable giving, the 20th Birthday PAWTY is also designed as a way to thank loyal customers. Throughout September, stores nationwide will feature “20 Deals for 20 Years”, offering exclusive discounts on popular pet brands. Shoppers will also enjoy weekly in-store giveaways ranging from toys and treats to grooming products, as well as social media contests where customers can win gift baskets and other surprises.
Participating locations will also host local adoption events, giving families the chance to meet pets in need of homes. Many of these events are held in collaboration with nearby shelters, ensuring visibility for animals that might otherwise be overlooked. By combining festive customer appreciation with meaningful community impact, Petsense by Tractor Supply is creating a celebration that resonates with both people and pets.
A Legacy of Caring for Pets and Communities
Founded in 2005 and acquired by Tractor Supply Company in 2016, Petsense by Tractor Supply has steadily expanded across the U.S., with stores now serving communities in multiple states. Unlike larger, urban-based pet retailers, Petsense stores are typically located in rural and suburban areas, providing pet owners with convenient access to high-quality supplies without needing to travel to major cities.
The company’s adoption-first philosophy has been central to its operations. Unlike many pet retailers, Petsense does not sell dogs or cats. Instead, it partners exclusively with local shelters to facilitate adoptions, helping to reduce pet overpopulation and encourage responsible pet ownership. Over the past 20 years, this approach has made Petsense a trusted partner not only for customers but also for rescue organizations.
As Tractor Supply continues to grow its broader business—serving farmers, ranchers, and rural families—Petsense by Tractor Supply provides an essential complement by focusing on the pets that are so often central to rural life.
