Announced Shake Shack to Make Its Hawaiian Island Debut
Union MAK has long been a prominent figure in Hawaii’s Announced restaurant and hospitality sectors, with deep roots in the local community. Known for its commitment to quality, innovation, and guest experiences, the company has successfully developed a portfolio of beloved dining establishments across the islands. Their experience in understanding local tastes and operational excellence positions Union MAK as an ideal partner to introduce Shake Shack to Hawaii, ensuring that the new Shack will not only reflect the global brand’s standards but also feel authentic and connected to the islands.
“Bringing Shake Shack to Oahu is more than a tremendous milestone – it’s a heartfelt opportunity to become part of a place where hospitality is a way of life,” said Michael Kark, President of Global Licensing at Shake Shack. “The spirit of aloha, rooted in generosity, connection, and care for one another, perfectly mirrors the values that have always guided Shake Shack. We’re humbled to be welcomed into such a vibrant, food-loving culture and proud to partner with Union MAK to create a Shack that feels truly local. This is about more than opening a restaurant – it’s about joining a community and sharing the joy of good food and good company.”
Echoing this enthusiasm, Vince Espino, President of Union MAK Corporation, stated, “We are so excited to finally bring Shake Shack to Hawaii. Shake Shack is already highly regarded by locals who encounter the brand while traveling, and we are confident it will resonate strongly with kamaaina and visitors alike. The opportunity to introduce a globally recognized brand while maintaining a local, community-driven approach is incredibly meaningful to us. We are grateful for our partnership with Shake Shack and admire their commitment to ensuring each location reflects the unique character of its community.”
Shake Shack’s introduction to Hawaii represents more than just geographic growth; it is a reflection of the company’s mission to Stand for Something Good®. With this philosophy at its core, Shake Shack aims to engage with the Hawaiian community in meaningful ways, from sourcing local ingredients to supporting neighborhood initiatives. The new Shack will showcase locally inspired flavors and ingredients, feature artwork from Hawaiian artists, and highlight purveyors and partners who exemplify the island’s dedication to quality, sustainability, and community connection. By doing so, Shake Shack will create a dining experience that celebrates the essence of Hawaii while staying true to the brand’s commitment to thoughtful, purposeful expansion.
The menu at the Oahu Shack will include Shake Shack’s most popular items, ensuring both new and loyal guests enjoy the flavors that have made the brand a global sensation. Customers can expect the classic ShackBurger®, the Chicken Shack sandwich, and the crave-worthy Chicken Bites, accompanied by signature crinkle-cut fries. Freshly spun frozen custard and Shack-made lemonade will round out the offerings, promising a familiar yet locally adapted taste for island diners. In addition to these favorites, the team plans to incorporate unique Hawaiian-inspired items that reflect the region’s culinary heritage and celebrate the islands’ abundant produce, ensuring that each visit to the Shack will offer a distinctly local experience.
The partnership also underscores Shake Shack’s careful approach to global growth. Unlike many brands that pursue rapid expansion, Shake Shack emphasizes thoughtful, community-centered development, aiming to create spaces that resonate with local culture while maintaining high standards for quality and service. This measured approach has allowed Shake Shack to thrive internationally, creating beloved locations that not only serve delicious food but also become integral parts of their communities. The Hawaiian debut will continue this tradition, combining Shake Shack’s global expertise with Union MAK’s local insight to deliver a one-of-a-kind dining destination for both residents and visitors.
The announcement of Shake Shack’s expansion into Hawaii has already generated excitement among food enthusiasts and travelers. Many locals who have encountered Shake Shack in other parts of the United States or abroad have expressed anticipation for the brand’s arrival, eager to enjoy its signature offerings without leaving the islands. Visitors to Hawaii will also have the opportunity to experience Shake Shack in a unique tropical setting, complementing their exploration of the islands’ rich culinary scene. The Oahu location is expected to become a destination in its own right, drawing food lovers from across the state and beyond.
Beyond its culinary offerings, Shake Shack’s presence in Hawaii will extend to community engagement and social impact initiatives. The company has a long-standing tradition of supporting local causes, sustainability efforts, and charitable programs, ensuring that each Shack contributes positively to its neighborhood. By partnering with Union MAK, Shake Shack aims to extend this philosophy to Hawaii, collaborating with local organizations, sourcing responsibly, and creating opportunities that benefit the broader community. These initiatives are part of Shake Shack’s larger vision to create lasting, positive change wherever it operates, reinforcing the idea that great food can also support great communities.
Looking ahead, Shake Shack’s Oahu opening in 2027 marks a significant chapter in the company’s growth story. It reflects the brand’s ability to blend its global identity with the distinct culture of each new location, creating experiences that are both familiar and refreshingly unique. As the company prepares for this landmark debut, fans and residents can look forward to enjoying the joy, flavor, and hospitality that Shake Shack has become known for worldwide.
In conclusion, Shake Shack’s partnership with Union MAK Corporation to open the first Shack in Oahu embodies a thoughtful and celebratory approach to expansion. By combining Shake Shack’s globally recognized menu and hospitality with Union MAK’s local expertise and community connections, the company aims to create a truly Hawaiian Shack experience. From locally inspired menu items to artistic and cultural touches, the Oahu location will reflect the spirit of aloha and the vibrant, welcoming nature of the islands. Shake Shack’s arrival in Hawaii promises to be more than a restaurant opening – it will be a meaningful addition to the state’s culinary landscape, offering residents and visitors alike a chance to enjoy great food, exceptional service, and a welcoming atmosphere that celebrates the very best of both Shake Shack and Hawaii.
