Football season just got even more delicious. Krispy Krunchy Chicken®, one of the fastest-growing hot food concepts in the convenience store industry, has officially teamed up with the New England Patriots, becoming the Official Fried Chicken of the iconic NFL franchise and its home, Gillette Stadium. This partnership allows Patriots fans to enjoy the brand’s signature fried chicken while cheering on their team, adding a new layer of excitement to every game day experience.
Starting immediately, Gillette Stadium attendees can savor Krispy Krunchy’s hand-breaded Jumbo Chicken Tenders at The Beacon, one of the stadium’s celebrated dining spots. But the delicious offerings don’t stop there. Fans can also enjoy the brand’s award-winning Chicken Nuggets and the spicy, flavorful Cajun Chicken Sandwich at multiple concession stands scattered throughout the stadium, ensuring that no matter where they sit, a taste of Krispy Krunchy is never far away.
The New England Patriots are not just any NFL team—they are one of the league’s most successful and recognizable franchises. With eleven Super Bowl appearances and six championships to their name, the Patriots have built a legacy of excellence and a fan base that is fiercely loyal. Their home, Gillette Stadium, is equally renowned. Beyond hosting Patriots games, it serves as the home venue for Major League Soccer’s New England Revolution and, on an interim basis, the National Women’s Soccer League’s Boston Legacy FC. The stadium is also a premier destination for major concerts and large-scale events, drawing crowds from across North America for unforgettable experiences.
Jim Norberg, Chief Executive Officer of Krispy Krunchy Chicken, expressed excitement about the collaboration. “Our partnership with the Patriots marks a major goal for Krispy Krunchy, and we’re honored to join one of the biggest and most iconic sports franchises in the country,” he said. “Our premium fried chicken is perfect for the Patriots’ strong and passionate fan base. We’re thrilled to introduce those who may not yet know us to what we believe will become their favorite fried chicken.”
This announcement represents a significant milestone for Krispy Krunchy Chicken, as it marks the brand’s first official NFL partnership. Earlier this year, Krispy Krunchy became the Official Fried Chicken of the Boston Red Sox, signaling its first Major League Baseball collaboration. With more than 100 locations throughout New England, Krispy Krunchy has already established a strong regional presence, making it easy for fans to enjoy its menu items both on game days and beyond.
Jim Nolan, Chief Operating Officer of the New England Patriots, emphasized the excitement of the partnership. “We are thrilled to welcome Krispy Krunchy Chicken to the NFL as the Official Fried Chicken of the Patriots and Gillette Stadium,” he said. “We are confident that the quality and taste of Krispy Krunchy Chicken will elevate our fans’ experience. It’s an option we’re proud to offer to all who come to enjoy the excitement and energy of Patriots games.”
Krispy Krunchy Chicken has built its reputation by delivering bold flavors, high-quality ingredients, and a menu that appeals to a broad audience. From its signature Jumbo Chicken Tenders to its expertly seasoned nuggets and spicy Cajun Chicken Sandwich, the brand is known for combining convenience with premium taste. Its rapid growth in the convenience store sector reflects the rising consumer demand for fast, flavorful meals without compromising quality—a trend that aligns perfectly with the fast-paced excitement of live sports.
For the New England Patriots, the addition of Krispy Krunchy Chicken adds a new dimension to the in-stadium food experience. Game day at Gillette Stadium is about more than just football; it’s a full sensory experience. Fans expect not only thrilling action on the field but also delicious food and beverages that enhance their visit. By offering Krispy Krunchy’s fried chicken across multiple concession points, the Patriots are providing fans with an elevated culinary option that matches the energy and excitement of their favorite team in action.
This partnership also underscores a broader trend in professional sports: the growing importance of high-quality, recognizable food brands in enhancing the fan experience. Fans today are looking for more than basic stadium fare—they want meals that are flavorful, satisfying, and memorable. By bringing Krispy Krunchy Chicken into the mix, the Patriots are meeting these expectations head-on, ensuring that every fan leaves with not just memories of touchdowns and tackles, but also of great food.
The collaboration between Krispy Krunchy Chicken and the New England Patriots is expected to extend beyond game days. With Krispy Krunchy’s established presence throughout New England, fans can continue to enjoy their favorite fried chicken outside the stadium. This accessibility helps the brand strengthen its connection with the local community while providing consistent quality and flavor that fans can rely on, whether they’re at Gillette Stadium or grabbing a quick meal on the go.
The introduction of Krispy Krunchy Chicken at Gillette Stadium also reflects the brand’s ongoing commitment to innovation and expansion. By partnering with leading sports franchises, Krispy Krunchy continues to broaden its reach, exposing new audiences to its menu offerings while enhancing its status as a top-tier hot food concept. For fans, it means more opportunities to enjoy a beloved brand in settings that amplify the excitement of sports and entertainment.
In summary, the partnership between Krispy Krunchy Chicken and the New England Patriots is a perfect match of flavor, tradition, and fan engagement. With Krispy Krunchy’s hand-breaded Jumbo Chicken Tenders, award-winning Chicken Nuggets, and zesty Cajun Chicken Sandwich now available at Gillette Stadium, fans have a new reason to celebrate every game day. Whether cheering on the Patriots, attending a Revolution match, or enjoying a major concert, attendees can savor the bold flavors that have made Krispy Krunchy Chicken a favorite across the region.
With a history of excellence, a commitment to quality, and a menu designed to satisfy every craving, Krispy Krunchy Chicken is poised to become an essential part of the Patriots’ fan experience. As the brand continues to expand its footprint and engage with passionate sports audiences, one thing is clear: great football and amazing chicken have never tasted better.
