BARK Live Presents ‘Farmer’s Barket’ – A Dog-Centric Pop-Up Experience in NYC
BARK, a leading global omnichannel brand dedicated to making all dogs happy, today announced it will host BARK Live: “Farmer’s Barket”, a free, immersive, dog-first event in New York City on September 27, 2025, from 1:00 pm to 5:00 pm ET. Designed as a playful twist on a traditional farmer’s market, this one-of-a-kind experience is tailored entirely from a dog’s perspective, inviting pups and their human companions to explore a world built just for them. The event also marks the official debut of BARK’s newly appointed Chairdog, Hendrix, who will greet attendees alongside dog communicator Nancy Mello, translating Hendrix’s vision for a future filled with treats, squeaks, and wagging tails.
Unlike a typical farmer’s market, the “Farmer’s Barket” is a dog-centric playground where every detail has been curated to delight dogs and their humans alike. Taking over Domino Park in Brooklyn, the event transforms the scenic waterfront venue into a bustling dog haven, with low-height displays brimming with toys, treat stations, and engaging surprises at every turn. Dogs can paw through the interactive stalls, taste samples of premium treats, and take home goodies, all free of charge. The experience is designed to appeal to a dog’s natural instincts for exploration, sniffing, and play, creating an environment where tails wag as much as hearts.
For the adventurous pups, the fun extends beyond the market stalls. A dog-friendly ball pit allows attendees to leap, dig, and dive into a colorful sea of balls, while hidden prizes tucked throughout the park encourage sniffing, digging, and playful investigation. These interactive elements are meant to stimulate dogs physically and mentally, creating a vibrant, high-energy afternoon filled with zoomies, sniffs, and joyous discoveries.
Attendees will also have the exclusive chance to sample BARK in the Belly, the company’s new premium dog food. Every purchase of this specially formulated food contributes to BARK’s charitable mission: 100% of profits are donated to dogs in need, ensuring that no dog goes hungry. In addition, the event features the BARK Air lounge, where dogs and humans can sip dog chompagne and mingle in a relaxed, stylish space designed to celebrate the bond between pets and their people.
Adding a special touch to the event, Hendrix, BARK’s first Chairdog, will be on site to personally welcome attendees. As the brand’s symbolic leader and co-owner, Hendrix has helped shape this unique gathering to reflect the playful and loving spirit of all dogs. Assisting Hendrix is Nancy Mello, BARK’s official dog communicator, who will provide live translations of Hendrix’s thoughts and intentions, giving dog parents insight into their pets’ desires and personalities. Nancy will also offer special dog readings, revealing what the pups are truly thinking and helping strengthen the human-dog connection in a fun and engaging way.
“At BARK, dogs don’t just inspire our products – they run the show,” said Michael Parness, Chief Marketing Officer of BARK. “We are Co-Owned by Dogs, and Hendrix, our first Chairdog, played an essential role in shaping this event to reflect the joy, curiosity, and unconditional love that dogs bring to our lives. BARK Live is not just a celebration of dogs; it’s a celebration of the bond between dogs and their humans. Every toy, treat, and activity has been designed with dogs’ happiness in mind, reminding us of the simple, yet profound joy that comes from their companionship.”
BARK Live also embodies the company’s broader mission of innovation, inclusivity, and social responsibility. By creating a space where dogs are truly at the center, the event demonstrates how the company continues to evolve while staying true to its roots. From interactive play zones to premium food offerings and charitable initiatives, every aspect of the event reinforces BARK’s commitment to putting dogs first and ensuring their well-being.
The Farmer’s Barket is expected to draw dogs of all shapes, sizes, and breeds, along with their enthusiastic human companions, fostering a community atmosphere where everyone can share in the joy of canine companionship. Attendees will have the opportunity to meet like-minded dog lovers, participate in playful activities, and take part in an afternoon of laughter, exploration, and tail-wagging fun. The event is designed to provide sensory stimulation, mental enrichment, and plenty of opportunities for dogs to socialize, all while enjoying a carefully curated dog-first environment.
Beyond the playful elements, BARK Live emphasizes giving back to the dog community. Through initiatives like BARK in the Belly, the company highlights its dedication to supporting dogs in need, ensuring that every bite of premium food also contributes to a charitable cause. This combination of fun, engagement, and social impact underscores BARK’s unique approach to being a brand that’s not only innovative and dog-focused but also socially responsible.
The event is free to attend, encouraging dog owners across New York City to join the celebration and experience firsthand the creativity, care, and thoughtfulness that go into every BARK initiative. With interactive games, exclusive treats, a lounge area, and the presence of BARK’s Chairdog Hendrix, BARK Live promises an unforgettable day for dogs and their humans.
“This is more than just an event; it’s a reflection of our philosophy that dogs deserve to be celebrated every day,” Parness continued. “We hope BARK Live reminds attendees of the joy and loyalty dogs bring to our lives, and inspires all of us to prioritize their happiness in everything we do. It’s about creating memories, fostering connections, and putting dogs at the heart of our community.”
Whether it’s sniffing out hidden prizes, sampling delicious treats, socializing in the BARK Air lounge, or engaging in playful antics in the ball pit, BARK Live promises a day of immersive, dog-first fun. With Hendrix leading the way, BARK invites dogs and their humans to celebrate the special bond they share, experience new adventures together, and leave with smiles, wagging tails, and plenty of goodies to take home.
The BARK Live “Farmer’s Barket” is set to redefine what a dog-friendly event can be, offering an innovative, joyful, and inclusive experience that celebrates dogs as co-owners, companions, and central members of the community. With a combination of interactive play, charitable impact, exclusive tastings, and expert dog insights, this event is poised to become a signature gathering for the dog-loving community in New York City and beyond.
For more information on BARK Live: Farmer’s Barket, including location details, schedule, and event highlights, dog owners are encouraged to visit BARK’s official website and social media channels.
