DoorDash, a global leader in local commerce, and The Kroger Co. (NYSE: KR), America’s largest traditional grocer, have announced a major expansion of their partnership designed to bring a full grocery shopping experience to millions of households across the country. This move will make Kroger’s extensive assortment — from fresh produce and high-quality meats to household staples and exclusive Our Brands products — available for fast, convenient delivery through the DoorDash app.
The announcement represents a significant step for both companies as they aim to address the rapidly evolving needs of consumers who increasingly want both convenience and value from their local grocery providers. Beginning October 1, shoppers across the United States will have the ability to browse and order Kroger’s complete grocery lineup from banners including Mariano’s, Fred Meyer, Ralphs, and Harris Teeter, all through DoorDash’s marketplace.
Meeting Growing Demand for Convenience and Value
The way consumers shop for groceries has changed dramatically in recent years. Busy lifestyles, advances in technology, and shifting expectations around convenience have fueled demand for on-demand delivery services. Customers want the flexibility to order groceries with the same ease as takeout meals, while still receiving the value, quality, and promotions they expect from their favorite grocers.
Kroger has consistently been one of the most searched and requested grocery chains on DoorDash. By officially expanding their partnership, the two companies are not only meeting customer demand but also creating a seamless integration of value-driven grocery shopping and speedy delivery. Customers will now be able to access Kroger’s popular loyalty deals, everyday low prices, and exclusive promotions directly within the DoorDash app, ensuring they do not have to compromise between affordability and convenience.
Yael Cosset, Executive Vice President and Chief Digital Officer at Kroger, emphasized the importance of this milestone for the company’s ongoing digital transformation.
“Customers are looking for more convenient ways to shop at their local Kroger store, and delivery is an increasingly important way they engage with us,” Cosset said. “We want to provide customers what they want, how they want it, without asking them to compromise on value. Today marks another step in our journey to simplify customers’ lives. We are bringing our high-quality, fresh, full grocery assortment to new customers, making it easier to shop in the way that best fits their day. And we are offering lower prices and more relevant offers to drive more traffic, which increases the data we use to power our retail media business.”
DoorDash Expands Grocery Leadership
Since launching on-demand grocery delivery in 2020, DoorDash has rapidly evolved into a major player in grocery e-commerce. Its platform has provided grocery retailers with cutting-edge tools, insights, and technology to reach more shoppers across multiple channels. The growth has been substantial: in the second quarter of 2025, more than 25% of DoorDash’s global monthly active users ordered from verticals beyond restaurants, including grocery. In fact, more U.S. consumers ordered groceries through DoorDash than ever before. Globally, DoorDash now serves over 42 million monthly active users.
Prabir Adarkar, President and Chief Operating Officer of DoorDash, described the partnership expansion as a milestone in the company’s grocery strategy.
“With Kroger now on DoorDash nationwide, millions of customers can shop the largest grocer on our platform with the convenience of on-demand delivery,” Adarkar said. “This expansion brings customers access to Kroger’s full assortment across fresh food, household essentials, and its popular private-label brands, all at affordable prices and deals they already know and trust. It’s a milestone that reflects our shared commitment to giving households more choice, value, and convenience in how they shop for groceries.”
Expanding Reach and Innovation
The nationwide expansion will allow Kroger to connect with entirely new households while also serving existing customers in new ways. Tens of millions of DoorDash customers regularly shop for fresh groceries and essentials on the app, and Kroger’s arrival adds one of the most trusted grocery names in the U.S. to the mix.
Beyond simply offering delivery, the partnership is designed to drive innovation in the grocery sector. Kroger and DoorDash will collaborate on initiatives that include retail media integration, data-driven insights for brand partners, and new delivery models that leverage Kroger’s extensive store network alongside DoorDash’s technology. These innovations are expected to not only improve the customer experience but also provide consumer packaged goods companies with new ways to reach shoppers more effectively and with greater personalization.
For Kroger, the expansion provides another channel to strengthen its retail media business. The integration of customer shopping behaviors with DoorDash’s platform will yield valuable insights into how consumers shop across categories, what influences their purchasing decisions, and how promotions can be more effectively tailored. This information, in turn, will be critical for brand partners and advertisers seeking to connect with today’s digitally savvy grocery shoppers.
A Shared Vision for the Future of Grocery
The collaboration underscores how traditional grocers and technology platforms can come together to reshape the grocery landscape. Kroger, with its deep expertise in food retail and its commitment to affordability and quality, and DoorDash, with its cutting-edge logistics and e-commerce capabilities, are combining strengths to create a grocery delivery solution that is fast, reliable, and cost-effective.
For customers, the benefits are clear: a wider selection of groceries delivered quickly, without losing out on the promotions, loyalty discounts, and brand trust that make Kroger a household name. For both companies, the partnership represents a way to stay ahead of shifting consumer expectations and capture new growth opportunities in the competitive grocery delivery sector.
As more households adopt online grocery shopping as part of their weekly routines, the Kroger-DoorDash alliance positions both companies at the forefront of this transformation. By focusing on customer convenience, affordability, and innovation, they are not only responding to current trends but also shaping the future of how Americans shop for food and essentials.
