Eggo®, the beloved breakfast brand known for its golden, crispy waffles, is taking fans on a nostalgic yet thrilling trip to the Upside Down with its newest creation — Eggo® Stranger Things Strawberry Waffles. Inspired by Netflix’s globally celebrated sci-fi series Stranger Things, this brand-new waffle pays homage to the show’s iconic partnership with Eggo, which became synonymous with the character Eleven and her love for the breakfast treat.
Timed perfectly with the arrival of Stranger Things’ fifth and final season, the limited-edition Eggo® Stranger Things Strawberry Waffles mark a major first for the brand — Eggo’s first-ever strawberry red waffle, made with colors from natural sources. Each waffle promises the same delicious, toasty flavor fans have loved for decades, now reimagined with a bold, supernatural twist designed to “turn breakfast upside down.”
A Toast to the Final Season of Stranger Things
As Netflix prepares to close the curtain on one of the most popular shows in modern television history, Eggo is helping fans gear up for the epic finale with a breakfast experience that blends nostalgia, flavor, and fandom. Stranger Things 5 will premiere in three volumes this fall, allowing fans to savor the series’ conclusion across several binge-worthy moments. The first four episodes drop on November 26, followed by three episodes on Christmas Day, and the final episode on New Year’s Eve — all premiering at 5 p.m. PST.
With the season’s release strategically spread across the holidays, Eggo is positioning its new waffles as the ultimate companion for Stranger Things watch parties. Whether fans are hosting friends or cozying up solo, Eggo wants to ensure no one has to face the terror of an empty freezer during an all-night binge.
A Waffle Giveaway Worthy of Eleven
Eggo knows that the only thing scarier than the Upside Down is realizing you’ve run out of waffles mid-marathon. To celebrate the final season — and to honor Stranger Things’ most iconic waffle lover, Eleven — the brand is launching a massive nationwide giveaway.
As part of this celebration, Eggo will be giving away 11,000 boxes of Eggo waffles through a special promotion that allows fans to claim free boxes with their Instacart orders*. The giveaway includes the new Stranger Things Strawberry Waffles and limited-edition Stranger Things Homestyle Waffles, along with other fan-favorite Eggo varieties.
The goal is to ensure fans’ freezers are fully stocked ahead of their Stranger Things viewing parties, giving them multiple ways to bring the nostalgia and flavor of Eggo into their homes.
How to Claim Your Free Eggo Waffles
Fans can participate in this special event through weekly drops happening every Friday in October, starting October 3 at 11 a.m. ET. During each drop, fans can claim up to 11 boxes of select Eggo products through Instacart, including the two limited-edition Stranger Things packs, while supplies last.
To get started, fans simply need to visit to browse the available options and add eligible products to their order. Additional drops will occur on October 10, October 17, and October 24, offering multiple chances to score free Eggo waffles before the final season premiere.
A Cultural Partnership Years in the Making
Eggo and Stranger Things share one of pop culture’s most memorable brand-show relationships. From the moment Eleven appeared on screen devouring an Eggo waffle in the show’s first season, the connection between the two became instantly iconic. The waffle became a symbol of comfort, rebellion, and even humor throughout the series — a small but powerful part of Stranger Things’ cultural identity.
“Few brands are as synonymous with Netflix’s Stranger Things as Eggo,” said Alicia Mosley, Vice President of Marketing, Frozen Foods at Kellanova. “Having been part of this cultural phenomenon from the beginning, Eggo is thrilled to delight fans with limited-edition products and experiences that bring the delicious taste of Eggo right to the heart of their watch parties.”
From themed product releases to creative marketing tie-ins, Eggo has embraced its role in the Stranger Things universe. Over the years, the brand has leaned into this partnership with everything from collectible packaging to social media campaigns that blur the lines between fiction and fandom. The launch of the Eggo Stranger Things Strawberry Waffles represents the culmination of this collaboration — a sweet send-off as fans prepare to say goodbye to Hawkins and its beloved characters.
Bringing the Upside Down to the Breakfast Table
The Eggo Stranger Things Strawberry Waffles stand out not only for their striking red hue but also for their nostalgic appeal. Crafted with natural colors and infused with Eggo’s signature crispiness, they deliver the same golden, fluffy texture that fans expect — now with a strawberry twist that’s both flavorful and visually fun.
Perfect for a morning treat, a snack during a Stranger Things marathon, or a late-night bite between episodes, these waffles are designed to be versatile and fan-friendly. Paired with syrup, fresh fruit, or even ice cream, they’re the kind of comfort food that bridges the gap between childhood memories and modern pop culture celebration.
Availability and Pricing
Fans eager to experience the limited-edition flavor can find Eggo Stranger Things Strawberry Waffles at select retailers nationwide beginning in October, with a suggested retail price of $3.59 for a 10-count box. In addition, Stranger Things Homestyle Waffles will also return to store shelves this month, featuring collectible packaging that fans won’t want to miss.
Both products are expected to be in high demand given the approaching release of the final season, so fans are encouraged to grab their boxes early — whether through Instacart or their favorite local grocery store.
Turning Breakfast Upside Down — One Last Time
For Eggo, the collaboration is about more than just a new flavor; it’s a tribute to the fans who’ve made both Stranger Things and Eggo cultural icons in their own right. By merging the worlds of food and fandom, Eggo is giving audiences a tangible way to celebrate the show’s grand finale — with a breakfast treat that’s as memorable as the series itself.
As the countdown to Stranger Things 5 continues, one thing is clear: whether you’re in Hawkins, the Upside Down, or your own living room, there’s no better way to start your day — or your binge session — than with a plate of Eggo Stranger Things Strawberry Waffles.
Because when it comes to breakfast and binge-watching, nothing beats the power of Eggo.
