The Pets Table Launches Nutritious Air-Dried Dog Food Across PetSmart Stores Nationwide
The Pets Table, HelloFresh’s premium direct-to-consumer pet food brand, has announced a major milestone in its growth: its debut at PetSmart, North America’s largest specialty pet retailer. This exciting partnership means that pet parents now have easier access to The Pets Table’s minimally processed, air-dried recipes, available at select PetSmart locations and online at PetSmart.com. The move reflects both the growing consumer demand for high-quality, health-focused pet nutrition and The Pets Table’s commitment to expanding its reach beyond direct-to-consumer sales.
Founded with the goal of transforming the way dogs are fed, The Pets Table combines cutting-edge nutritional science with simple, whole ingredients. At the heart of the brand’s success is its air-dried line, which is crafted in collaboration with an on-staff Board Certified Veterinary Nutritionist. This careful formulation ensures that every meal provides balanced nutrition while maintaining the integrity of the ingredients. Using a gentle air-drying process, the meals lock in flavor and preserve key nutrients, setting them apart from conventional kibble that often relies on high-heat processing.
The impact on pets has been tangible. According to company data, 85% of customers report that their dogs prefer The Pets Table’s meals to their previous food. Many pet owners have noted improvements not only in palatability but also in coat health, digestion, and overall energy levels. This preference underscores a growing trend among pet parents: a desire for food that mirrors the quality and care they put into their own diets.
Laurent Guillemain, Co-Founder and CEO of The Pets Table, emphasized the significance of the PetSmart partnership, stating, “Our mission has always been to help dogs live healthier, happier lives through better nutrition. Partnering with PetSmart allows us to put that mission into action on a larger scale, bringing our products directly to the places pet parents already trust for their pets’ care and wellbeing.” By aligning with a leading pet retailer, The Pets Table can reach a broader audience while maintaining its commitment to high-quality, science-backed nutrition.
The Pets Table’s offerings extend beyond its air-dried meals. The brand also provides human-grade fresh recipes, delivered frozen through customized subscription plans available at PetsTable.com. Each plan is carefully tailored to meet the specific caloric and nutritional needs of individual dogs, accounting for factors such as age, breed, activity level, and health conditions. This personalized approach reflects an industry-wide shift toward more individualized pet nutrition, catering to pets with diverse dietary needs rather than a one-size-fits-all solution.
Since its launch in 2023, The Pets Table has quickly become a household name among pet owners who prioritize quality and convenience. The company has delivered more than 20 million meals nationwide, demonstrating both the scalability of its operations and the strong demand for premium pet food products. By expanding into PetSmart, The Pets Table is poised to increase its retail presence significantly, complementing its existing availability through online platforms such as Amazon.com, Chewy.com, and Walmart stores across the country.
The PetSmart partnership is particularly timely given the growing pet food market in North America. According to industry analysts, the humanization of pets has driven demand for premium, natural, and minimally processed pet food options. Consumers are increasingly seeking products that provide tangible health benefits, mirror human-grade standards, and incorporate transparency in sourcing and ingredient quality. The Pets Table meets these expectations by combining wholesome ingredients, professional nutritional oversight, and convenient distribution.
Beyond its nutritional offerings, The Pets Table emphasizes ethical sourcing and sustainability. Many of its recipes utilize locally sourced ingredients where possible, and the brand prioritizes transparency in its supply chain. This commitment resonates with environmentally conscious pet owners who are looking for options that support both their pet’s health and broader sustainability goals.
The partnership with PetSmart also allows The Pets Table to engage more directly with pet owners through in-store experiences, sampling, and education. PetSmart stores frequently host events and demonstrations that help customers better understand pet nutrition, feeding guidelines, and the benefits of specific dietary formulations. By joining PetSmart’s retail ecosystem, The Pets Table gains an opportunity to educate a wider audience about the advantages of air-dried and fresh pet food, while also providing hands-on experiences that foster trust and loyalty.
In addition to supporting pet health, The Pets Table aims to make feeding dogs convenient and enjoyable for owners. The air-dried recipes are shelf-stable, easy to store, and simple to serve, bridging the gap between the convenience of kibble and the nutritional benefits of fresh food. Meanwhile, the subscription-based frozen meals offer a flexible solution for those who want to provide a fully fresh, tailored diet without the hassle of daily preparation.
The brand’s growth trajectory highlights the evolving dynamics of the pet food industry, where consumer education, product quality, and accessibility play increasingly critical roles. By combining direct-to-consumer expertise with strategic retail partnerships, The Pets Table has positioned itself at the forefront of a premium pet nutrition movement. This approach not only benefits pets but also empowers pet owners with choices that align with their values and lifestyle.
Looking ahead, The Pets Table plans to continue expanding both its product line and retail presence. The company is exploring innovations in functional ingredients, specialized diets for health conditions, and new formats that further simplify pet feeding without compromising quality. As it scales, The Pets Table remains committed to its founding mission: to help dogs live longer, healthier, and more fulfilling lives through the transformative power of nutrition.
For pet owners eager to explore The Pets Table’s offerings, the brand’s air-dried meals are now available in select PetSmart stores nationwide and online at PetSmart.com. Additionally, customized fresh meal subscriptions are accessible via PetsTable.com, providing a comprehensive suite of options for dogs at every life stage and with a variety of dietary needs.
Through this strategic retail expansion, The Pets Table continues to redefine premium pet nutrition, making high-quality, vet-backed meals more accessible than ever. Its debut at PetSmart marks a pivotal step in its journey, ensuring that more dogs—and their owners—can experience the benefits of thoughtfully crafted, nutrient-rich meals that promote health, happiness, and longevity.
