Kellanova Brands Launch Festive Fall and Halloween Limited-Edition Treats
As the crisp autumn air rolls in and leaves start to fall, Kellanova brands are embracing the spirit of the season with a delicious array of limited-edition snacks. Whether you’re planning a cozy night in, hosting a game day gathering, or getting ready for a spooky Halloween celebration, Kellanova has something special for everyone. From pumpkin spice indulgence to movie-themed collaborations, this year’s lineup promises to deliver bold flavors, festive fun, and plenty of nostalgia. But these treats won’t be around forever—so make sure to grab them before they disappear like a ghost in the night.
Here’s a closer look at what’s new from Kellanova’s most-loved brands this fall.
Eggo®: A Journey to the Upside Down
Fans of Stranger Things are in for a nostalgic and delicious surprise. Eggo® has teamed up with Netflix’s hit series to introduce Eggo Stranger Things Limited Edition Waffles. For the first time ever, fans can enjoy Strawberry Red Waffles, crafted with colors from natural sources, alongside classic Homestyle Waffles in collectible Stranger Things-themed packaging.
In celebration of Eleven—the show’s iconic waffle-loving character—Eggo is giving away 11,000 boxes of waffles through Instacart, with up to 11 boxes per person available to lucky fans. This exclusive offer makes it easier than ever to enjoy a taste of Hawkins right at home. Available at select stores nationwide this October, these waffles are the perfect way to step into the Upside Down this spooky season.
Rice Krispies Treats®: A Wickedly Magical Collaboration
This fall, Rice Krispies Treats® is making magic with a Wicked-inspired collaboration alongside Universal Studios and Fandango. The limited-edition Rice Krispies Treats feature whimsical, Wicked-themed shaped sprinkles—marking the first time the beloved brand has included shaped decorations in its products.
Adding even more excitement, fans can hunt for an Emerald Ticket inside select packs. One hundred lucky winners will receive a double feature prize: streaming access to Wicked Part 1 and four movie tickets to see Wicked: For Good in theaters this November. Available at major retailers including Walmart, Target, Albertsons, and Dollar General, these treats capture the magic, color, and charm of one of Broadway’s most beloved stories.
Cheez-It®: Trick-or-Treat Crunch
Halloween just got cheesier with Cheez-It’s limited-edition Trick-Or-Treat Pouches. Each box contains 30 snack-sized pouches filled with bite-sized Cheez-It Original crackers, perfectly portioned for sharing with friends, classmates, or trick-or-treaters. Wrapped in festive packaging featuring Halloween graphics, these crunchy, cheesy snacks bring the fun and flavor to any spooky celebration. Whether you’re hosting a party or preparing for eager ghouls and goblins at your door, Cheez-It has your snack bowl covered.
Pop-Tarts®: Pumpkin Spice and Everything Nice
No fall season is complete without the return of Pumpkin Pie Pop-Tarts®, and this year they’re back to make mornings—and late-night cravings—extra cozy. Each toaster pastry is packed with the comforting taste of pumpkin, cinnamon, and nutmeg, wrapped in a golden crust and topped with sweet frosting.
Perfect for breakfast, dessert, or an afternoon pick-me-up, Pumpkin Pie Pop-Tarts capture the essence of autumn in every bite. Fans can also embrace their inner snack mascot this Halloween—the Pop-Tarts Mascot Costume is returning to Spirit Halloween stores while supplies last. It’s a playful way to show off your love for everyone’s favorite toaster treat (though, of course, it’s not edible!).
Town House®: Game Day Ready
Snack time meets sports season with Town House Game Day Original Crackers. Shaped like footballs and toasted to perfection, these crunchy crackers deliver a satisfying wheat flavor that’s ideal for tailgates, watch parties, or casual get-togethers. Their sturdy texture makes them the perfect pairing for dips, cheeses, and spreads.
Available nationwide for a limited time, Town House Game Day Crackers add a playful and savory twist to your autumn snacking lineup—helping you score big at every gathering before the season’s final whistle.
Pringles®: Glow-in-the-Dark Flavor Fun
Halloween wouldn’t be complete without a little eerie excitement, and Pringles® delivers just that with its new Glow-in-the-Dark Cans and Spooky Snack Packs. Perfect for late-night munching or handing out to trick-or-treaters, these limited-edition designs combine the brand’s bold, crave-worthy flavors with a dash of seasonal fun.
From the classic Original to the ever-popular Sour Cream & Onion, Pringles’ Halloween lineup lights up snack time—literally. These glow-in-the-dark cans are sure to be a hit at Halloween parties, movie nights, or any occasion that calls for a tasty scare. But beware: they might vanish from your pantry before midnight!
RXBAR®: Pumpkin Spice with a Protein Punch
For those who prefer a healthy twist on fall indulgence, RXBAR® brings back its beloved Pumpkin Spice flavor. This limited-edition bar blends pumpkin, cinnamon, and cloves with simple, wholesome ingredients like egg whites for protein, dates for natural sweetness, and nuts for crunch.
Packed with 12 grams of protein and made without artificial additives, the Pumpkin Spice RXBAR delivers both nutrition and nostalgia in one bite. It’s an ideal snack for busy mornings, post-workout refueling, or a guilt-free treat on the go. Available now at RXBAR.com and retailers nationwide, this protein bar proves that pumpkin spice season can be both delicious and balanced.
Celebrating Fall with Flavor and Fun
Across its portfolio, Kellanova continues to celebrate seasonal traditions through creativity, quality, and a touch of whimsy. This year’s fall lineup not only highlights the company’s beloved snack brands but also showcases how Kellanova keeps finding fresh ways to connect with fans—from movie lovers and sports enthusiasts to health-conscious snackers and nostalgic families.
Each limited-edition release captures a different side of the season—whether it’s the warmth of pumpkin spice, the excitement of Halloween, or the joy of sharing snacks with friends and family. Together, these products create a sense of comfort and celebration that perfectly embodies the spirit of autumn.
From the Upside Down to your kitchen table, Kellanova’s 2025 fall lineup is all about savoring flavor, fun, and festive memories. But like falling leaves, these seasonal snacks won’t last long—so stock up before they vanish into the night.
