As the world begins its 100-day countdown to the Olympic Winter Games Milano Cortina 2026, Corona Cero, the first-ever non-alcoholic beer sponsor of the Winter Olympics, is preparing to infuse the snowy peaks of Italy with the warmth of the beach. The brand is reigniting its “For Every Golden Moment” global campaign, a platform designed to celebrate life’s everyday victories—big or small, winter or summer—reminding fans everywhere that every season holds golden moments worth savoring.
The campaign builds on the momentum of Corona Cero’s Olympic debut at the Paris 2024 Summer Games, where the partnership between AB InBev and the International Olympic Committee (IOC) first highlighted a shared vision: to promote responsible enjoyment while bringing fans and athletes of legal drinking age closer together through meaningful, celebratory experiences.
A New Chapter in Corona Cero’s Golden Story
Corona Cero’s “For Every Golden Moment” platform redefines how fans experience the Olympics by shifting the focus from intense competition to the moments of pause and reflection that surround it. Traditionally associated with sandy beaches, sunsets, and relaxation, Corona Cero is expanding its identity to embrace the crisp serenity of snow-covered mountains and the thrill of winter sports.
The campaign’s message is simple yet universal—every season has its golden moments, whether it’s an athlete savoring victory on the podium, friends sharing a laugh après-ski, or someone taking a quiet break from the daily grind. Through this lens, Corona Cero bridges the worlds of the beach and the slopes, showing that relaxation and celebration are not tied to a season, but to a state of mind.
Canada Kicks Off the Olympic Excitement
In true celebratory fashion, Toronto commuters are among the first in the world to feel the Olympic spirit. To mark 100 days until the Winter Games, Corona Cero has launched a vibrant citywide activation at Yonge-Dundas Square and Union Station. The pop-up installations, designed to immerse visitors in the brand’s “Golden Moments” theme, combine visuals of both tropical beaches and alpine slopes—symbolizing Corona Cero’s new identity that transcends climates and continents.
These activations set the stage for the months leading up to Milano Cortina 2026, creating anticipation and inspiring Canadians to pause, breathe, and celebrate their own golden moments while cheering for their athletes.
A Worldwide Celebration of Golden Moments
Globally, the “For Every Golden Moment” campaign will unfold across more than 25 markets, with Olympic-themed activations, athlete partnerships, and creative marketing efforts designed to connect with fans worldwide. The rollout will include special edition packs of Corona Extra and Corona Cero, branded merchandise, experiential pop-ups, and the brand’s signature lime ritual—a refreshing symbol of enjoyment and connection.
At the heart of the campaign lies an anthem film titled “For Every Golden Moment,” created by a curated global team at the creative agency Grey. The film artfully blends archival Olympic footage with snapshots of everyday joy—family dinners, friendly hugs, and quiet reflections—to show how golden moments exist in both grand achievements and simple pleasures.
Among the film’s featured athletes is Mark McMorris, Canada’s celebrated snowboarder and three-time Olympic bronze medalist. Known for his perseverance and charisma, McMorris embodies the campaign’s spirit—pushing boundaries, finding balance, and celebrating each milestone along the way.
“The Olympic Games bring people together to celebrate humanity’s greatest achievements, and we are pleased to have Corona Cero continue as part of that celebration,” said Anne-Sophie Voumard, Managing Director, Television and Marketing Services at the IOC. “Corona Cero’s golden moments began a tradition for fans of legal drinking age worldwide, and we are excited to see it come to life even further this winter.”
Canadians Can Win a Trip to the 2026 Winter Olympics
To make the connection even more exciting for fans, Corona Cero is launching a national contest in Canada that gives consumers a chance to win an unforgettable trip to the Milano Cortina 2026 Olympic Winter Games.
Beginning in November 2025, Canadians of legal drinking age can enter for their chance to attend the Winter Olympics and witness Canada’s finest athletes compete on the global stage. The grand prize includes a three-night curated experience in Northern Italy—complete with access to select Olympic events and opportunities to explore the alpine beauty of Cortina d’Ampezzo.
Specially marked Corona Extra and Corona Cero Olympic packs are available at participating retailers across Canada, featuring unique codes that allow fans to enter the contest online.
A Fast-Growing Global Icon
Corona Cero’s journey from beach bars to the Olympic slopes mirrors the brand’s rapid rise in the global beverage market. Since its Olympic debut at Paris 2024, the non-alcoholic beer has expanded to more than 55 countries, becoming the fastest-growing brand within AB InBev’s Balanced Choice portfolio—the company’s category dedicated to low- and no-alcohol beverages.
As Corona approaches its 100th anniversary in 2025, its non-alcoholic counterpart is proving to be a defining symbol of modern celebration. With double-digit growth in global markets, Corona Cero continues to lead the charge in redefining what beer culture looks like for a new generation—one that values balance, wellness, and meaningful experiences.
The brand’s success also underscores AB InBev’s Worldwide Olympic Partnership (TOP) with the IOC, a collaboration that has been extended through 2032. This partnership strengthens both organizations’ commitments to responsibility, inclusivity, and shared enjoyment, while ensuring fans across the world can raise a bottle—alcoholic or not—to life’s golden moments.
From Paris to the Peaks: The Spirit of Corona Cero
What began on the sunlit streets of Paris in 2024 now travels to the snow-capped mountains of Milan and Cortina in 2026. Corona Cero’s evolution from a summertime favorite to a year-round symbol of celebration speaks to the brand’s global resonance and versatility. Whether enjoyed under palm trees or ski lifts, its core message remains the same: life’s most beautiful moments—those that shimmer gold—deserve to be savored.
With the Olympic Winter Games Milano Cortina 2026 just around the corner, Corona Cero invites fans everywhere to slow down, raise a bottle, and celebrate the world’s golden moments—any time, any place, any season.
Source Link:https://www.businesswire.com/
