As the holiday season approaches, The Hershey Company is once again ready to sweeten celebrations across the country with a cheerful mix of brand-new treats and beloved seasonal favorites. This year’s festive lineup blends nostalgia, innovation, and unmistakable holiday magic—perfect for gifting, hosting, baking, or simply enjoying with loved ones. Whether you gravitate toward peppermint, crave peanut butter, or can’t resist the charm of whimsical wrappers, Hershey’s 2025 holiday collection is crafted to capture the joy of the season.
“From festive red, green, and silver Hershey’s Kisses to fan-favorite holiday shapes, Hershey celebrates the traditions that make the season sweet,” said Angie Stubbs, Senior Manager of Holiday at The Hershey Company. “Whether you’re enjoying a timeless favorite or discovering a new treat, we’re here to make your celebrations more memorable.”
This year, Hershey is emphasizing not only new flavors but also playful packaging, seasonal character tie-ins, and fun formats designed to surprise and delight consumers of every age. Below is a detailed look at what’s new — along with the returning classics fans wait for all year long.
New Holiday Treats from Hershey Hitting Shelves This Season
NEW: Hershey’s Kisses Snickerdoodle Cookie Candy
What it is: A festive spin on the iconic Hershey’s Kisses, this new variety features snickerdoodle-flavored white creme blended with crunchy cookie pieces. Each Kiss is wrapped in seasonal foils that make candy bowls and holiday baking trays instantly more cheerful.
Why it matters: The snickerdoodle cookie is a beloved flavor associated with holiday baking. By infusing that nostalgic taste into Hershey’s Kisses, the brand creates a warm, comforting seasonal treat that brings together tradition and novelty. These Kisses are ideal for decorating cookies, mixing into holiday party snacks, or simply enjoying straight from the bag.
NEW: KIT KAT® Peppermint Stick
What it is: Crisp, signature KIT KAT® wafers coated in peppermint-flavored creme and speckled with crunchy red candy pieces. This treat provides a refreshing alternative to classic chocolate-covered wafers, delivering a burst of cool peppermint that feels unmistakably festive.
Why it matters: KIT KAT® seasonal flavors consistently generate excitement among consumers, and peppermint has long been associated with winter holidays. This limited-edition flavor adds sparkle to the lineup and offers a delicious way to get into the holiday spirit—perfect for sharing at gatherings, using as stocking stuffers, or breaking apart as a midday seasonal pick-me-up.
NEW: Reese’s Mini Trees
What it is: An irresistibly poppable version of the beloved Reese’s Trees. These bite-sized shapes pair smooth milk chocolate with creamy Reese’s peanut butter in a miniature tree design, making them ideal for snacking and decorating.
Why it matters: Reese’s holiday shapes are cultural icons, and now fans can enjoy that classic taste in a fun-sized format. Whether they’re tucked into a stocking, sprinkled over desserts, or shared during holiday movie nights, Reese’s Mini Trees make it easy to savor the season’s favorite flavor combination: chocolate and peanut butter.
NEW: Hershey’s Grinch Milk Chocolate Bar
What it is: A classic Hershey’s milk chocolate bar wrapped in three collectible Grinch-themed designs. The wrappers feature beloved characters including the Grinch himself, Max the Dog, and Cindy-Lou Who.
Why it matters: Few holiday characters are as instantly recognizable as the Grinch. With these special-edition bars, Hershey brings a touch of whimsy from Who-ville to candy aisles nationwide. The playful packaging makes these bars ideal for gifting, classroom celebrations, or simply adding a storybook twist to holiday snacking.
Will Seasonal Hershey’s Kisses Favorites Return This Year?
Absolutely. Hershey’s Kisses are one of the most popular seasonal products in the company’s portfolio, and demand during the holiday months continues to grow. Wrapped in their iconic red, green, and silver foils, Hershey’s Kisses Holiday Candies remain a centerpiece of family traditions, cookie decorating sessions, and festive spreads.
Beyond the classic Kisses, several returning flavors are set to delight fans, including:
- Hershey’s Kisses Milk Candy Cane
- Hershey’s Kisses with Almonds
- Hershey’s Kisses Hot Cocoa
These returning varieties ensure that Hershey fans can enjoy the nostalgic tastes they look forward to all year long.
Which Holiday Chocolate Shapes Are Featured This Year?
No Hershey holiday lineup would be complete without its beloved seasonal shapes—particularly the ever-popular Reese’s Trees. This year introduces a new twist with the arrival of Reese’s Mini Trees, a bite-sized expansion of the classic favorite.
Additionally, fans can rejoice at the return of KIT KAT® Santas, a standout treat from the 2024 holiday season. These playful chocolate shapes bring both nostalgia and novelty, reminding consumers why seasonal shapes are such a cherished part of holiday celebrations. Whether arranged on dessert tables or used as treats for festive gatherings, these shapes add charm, personality, and a touch of magic to holiday traditions.
How to Make Holiday Gifting Even Sweeter: Candy Assortments for Every Occasion
Hershey emphasizes that candy assortments are one of the easiest and most versatile ways to enhance gift-giving, stocking stuffing, and holiday entertaining. Assortments offer variety, convenience, and a sense of indulgence that fits the spirit of the season—especially when hosting large family gatherings or holiday parties.
Here are some standout assortments available this year:
- Reese’s Trees & KIT KAT® Santas Snack Size Assortment
A convenient bag offering two iconic holiday shapes, perfect for gifting, sharing, or decorating dessert platters. - Holiday Mint Assortment
Includes a refreshing selection of mint-flavored Hershey’s, KIT KAT®, and York candies, all wrapped in festive seasonal packaging. - Sweets Assortment
Features individually wrapped Jolly Rancher and Twizzlers products for those who prefer fruity treats over chocolate. - Reese’s Pieces Christmas Candy Carton
A colorful, gift-ready carton that’s equally fun for kids and adults. - Hershey’s Kisses Grinch Gift Box
A playful and decorative holiday box that adds the perfect finishing touch to any present.
A Season to Celebrate with Hershey
With a blend of inventive new treats and timeless classics, The Hershey Company continues its tradition of celebrating the holidays with flavors, shapes, and packaging that touch the hearts—and taste buds—of consumers everywhere. From snickerdoodle-flavored Kisses to peppermint-infused KIT KAT® bars and the whimsical Grinch-themed chocolate bars, this year’s lineup offers something for every kind of holiday moment. Whether you’re building gift baskets, preparing festive desserts, or simply indulging in seasonal favorites, Hershey has once again delivered a collection designed to make the holidays sweeter than ever.
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