USDA Organic Bobbie Debuts at Costco as the Exclusive Organic Infant Formula Nationwide
Bobbie, the purpose-driven organic infant feeding company that has rapidly become a trusted name among parents, has officially launched in select Costco warehouses across the United States. This rollout marks a significant milestone not only for the company but also for the U.S. infant formula market at large. With this launch, Bobbie becomes the only USDA Organic infant formula available on Costco shelves nationwide, joining established brands such as Similac, Enfamil, and Costco’s private-label products. The move underscores both the brand’s rapid growth and a broader shift in consumer expectations around quality, transparency, and accessibility in infant nutrition.
The journey to Costco’s shelves was propelled by exceptional digital performance. Earlier in the year, Bobbie conducted a record-breaking online test on Costco.com, where the brand exceeded expectations by doubling its weekly sales goals. The overwhelming reception from parents across the country demonstrated a clear and urgent demand for high-quality, organic infant formula offered at a reasonable price point. In response, Bobbie accelerated its transition from online availability to in-store presence, making the leap in just four months—remarkably fast in an industry where retail expansion typically requires prolonged planning cycles and regulatory coordination.
Now available to Costco members in a two-pack format (two 14.1-ounce cans) for $37.99, Bobbie’s Organic Original Infant Formula represents the brand’s most competitive price-per-ounce to date. This pricing strategy underscores the company’s mission: to make premium, USDA Organic infant nutrition accessible to a wider range of American families. For many parents, access to organic formula has often come with premium pricing or limited availability. With this Costco partnership, Bobbie is working to change that narrative by ensuring that high-quality formula is not just a luxury product but a realistic choice for families across diverse income brackets and communities.
Laura Modi, Bobbie’s CEO, Co-Founder, and a mother of four, emphasized the significance of this milestone. “Becoming the only Organic infant formula at Costco is not just a milestone for Bobbie—it’s a milestone for American parents,” she shared. Modi explained that the partnership is rooted in shared values, particularly a deep commitment to community and quality. “The alignment here goes beyond accessibility to high-quality, organic products. It’s alignment between two community-obsessed brands. At our core, Bobbie is a community company—you don’t just buy Bobbie, you join Bobbie, regardless of whether you’re a subscriber or retail customer. And Costco is no different—Costco club loyalty is unmatched, and we’re honored to be the first new infant formula to hit their U.S. shelves in a decade.”
Bobbie’s expansion in 2025 has been nothing short of transformative. In the span of a single year, the company entered five major U.S. retailers—Wegmans, Meijer, Thrive Market, Walmart, and now Costco. This rapid expansion has broadened Bobbie’s retail footprint to thousands of brick-and-mortar stores nationwide, supplementing its already strong online presence. For many families, this shift means newfound access to a product that may have previously been available only through e-commerce or regional specialty retailers.
Costco’s nationwide reach plays a central role in helping Bobbie fulfill its mission. With warehouses located in suburban hubs, major cities, and smaller towns, Costco offers a uniquely diverse and widespread customer base. For countless parents—especially those in areas without specialty grocery stores—Bobbie’s arrival at Costco provides convenient, consistent access to high-quality organic infant formula alongside their everyday household essentials. The partnership brings together two brands that prioritize value without sacrificing quality, a combination increasingly sought after by today’s discerning consumers.
Behind Bobbie’s rapid growth and strong consumer trust is a deeply rooted commitment to product integrity. The company proudly manufactures its formulas in a state-of-the-art facility designed specifically for high-quality infant formula production. Every recipe is uniquely crafted to meet both FDA and European Union infant formula standards, two of the most rigorous regulatory frameworks in the world. This dual compliance reflects Bobbie’s dedication to offering parents a formula that meets global benchmarks for safety, nutrition, and purity.
Bobbie has also garnered notable third-party recognition. The brand was recently named a Top Choice by Consumer Reports after extensive testing of 41 infant formula brands for heavy metals and toxic chemicals—an area of growing concern among parents. Additionally, Bobbie is the only infant formula to earn both the Clean Label Project Purity Award and Pesticide-Free Certification, two distinctions that set the brand apart in a category where transparency and ingredient integrity are paramount.
A major component of Bobbie’s quality promise lies in its supply chain. The company partners with trusted suppliers such as Organic Valley, sourcing milk exclusively from grass-fed, pasture-raised cows on 45 small, family-owned American farms. This approach ensures not only high nutritional quality but also supports sustainable and humane agricultural practices. Bobbie’s formula is produced without corn syrup, maltodextrin, sucrose, palm oil, or soy oil—ingredients that many parents specifically seek to avoid due to concerns about digestibility, sustainability, or nutritional value.
Quality control is central to Bobbie’s operations. Each batch of formula undergoes more than 2,000 individual quality checkpoints before leaving the facility, ensuring consistent performance, safety, and nutritional integrity. These checks include screening for contaminants, microorganisms, heavy metals, and nutrient composition. This level of rigor is rare even within the highly regulated infant formula category and demonstrates Bobbie’s commitment to exceeding industry standards.
With its expansion into Costco, Bobbie is not simply adding a new retail partner—it is reshaping what access to organic infant nutrition looks like for American parents. The availability of high-quality, USDA Organic formula at a competitive price, in a retail channel known for value and trust, brings meaningful change to a market that has long needed more transparent and accessible options.
As Bobbie continues to grow, its mission remains clear and unwavering: to make clean, safe, American-made organic infant nutrition the gold standard rather than the exception. The company’s arrival on Costco shelves—both online and in-store—marks an important step toward that vision, ensuring that more families across the country can access the quality, safety, and integrity they deserve for their babies.
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