Boulder Canyon®, long recognized as a pioneer in the better-for-you snacking space, has once again elevated its flavor innovation game through a renewed collaboration with cult-favorite Grillo’s Pickles®. The companies have unveiled their newest co-created snack: Boulder Canyon Wavy Grillo’s Classic Dill Pickle Flavored Chips. This launch marks the latest chapter in a partnership that blends the bold, briny intensity of Grillo’s iconic dill pickles with the premium, craft-style chip-making approach that Boulder Canyon has championed for more than three decades.
For over 30 years, Boulder Canyon has built a reputation for transforming simple ingredients into flavorful, elevated snacking experiences. The brand continues to set a higher standard across the snack aisle by selecting premium oils—such as avocado and olive oils—and crafting kettle-cooked chips with crunch, character, and clean labels. Its commitment to quality, transparency, and taste has helped Boulder Canyon secure its position as the No. 1 salty snack brand in the natural channel.
Now, the brand is pushing that legacy forward with a flavor designed for pickle lovers, adventurous snackers, and fans of irresistible tang. The new Wavy Grillo’s Classic Dill Pickle Chips will make their nationwide debut in Sprouts Farmers Market locations this November, giving consumers across the U.S. early access to a flavor that combines two beloved food brands into a single compelling product.
A Flavor Fusion Rooted in Authenticity
The latest chip innovation brings together the best of what Boulder Canyon and Grillo’s Pickles each do exceptionally well. Grillo’s, known for its fresh-packed, crunchy, vinegar-forward pickles, has become a household favorite for fans who appreciate simple ingredients and full, uncompromising flavor. By pairing those unmistakable dill pickle notes—complete with hints of garlic, crisp dill, and vinegar—with Boulder Canyon’s signature wavy-cut potato chips cooked in avocado oil, the brands have created a snack that balances richness, tang, and texture with remarkable precision.
Avocado oil has long been one of Boulder Canyon’s distinguishing ingredients. It delivers a light, clean finish while allowing bold flavors to shine through without being weighed down by heavier oils. When combined with a wavy chip structure, it results in a perfectly crisp bite with a satisfying crunch worthy of dipping, sharing, or snacking straight from the bag.
A Partnership Naturally Built for Flavor Innovation
The partnership between Boulder Canyon and Grillo’s Pickles is more than a marketing collaboration—it’s a shared vision of redefining what snackers can expect from a bag of chips. According to Mark Luker, Chief Marketing Officer at Grillo’s, the relationship between the two brands is fueled by aligned values and mutual admiration for quality craftsmanship.
“We’re huge fans of Boulder Canyon chips—they deliver on everything we love about great snacks: bold flavor, freshness, and crunch,” Luker said. “The new Wavy Grillo’s Classic Dill Pickle flavored Chips are the perfect mix of our worlds, and we’re excited to see fans enjoy the evolution of our partnership.”
Their previous collaboration—the limited-edition Boulder Batch Grillo’s Classic Dill Pickle Kettle Chips, launched in December 2023—was a runaway hit among consumers. That product quickly became one of the most popular Boulder Batch releases, cementing the idea that shoppers want big, briny, quality flavors from brands they trust. The overwhelming consumer response paved the way for an expanded, improved version of the flavor, now enhanced through wavy cutting and avocado oil cooking to deliver an even more robust snacking experience.
Premium Ingredients for Modern Snackers
One reason Boulder Canyon continues to resonate with today’s snack enthusiasts is its unwavering dedication to ingredient integrity. Like many products in the Boulder Canyon portfolio, the new Wavy Grillo’s Classic Dill Pickle Chips are made with non-GMO ingredients, are gluten-free, and are kosher-certified, delivering peace of mind for consumers looking for snacks that meet a variety of dietary and lifestyle preferences.
The chips’ wavy texture adds more than just visual appeal. The ridges enhance their structural integrity, making them ideal for dipping into ranch, onion dip, hummus, or other creamy accompaniments without losing their crunch. Meanwhile, the flavor profile delivers a zesty, tangy burst with every bite—offering the familiar sharpness of dill pickles while balancing it with garlic and bright vinegar notes for a multi-layered, craveable taste.
Meeting the Growing Consumer Demand for Clean Oil Snacks
The surge in consumer interest in snacks made without seed oils has created new opportunities for brands committed to using alternative cooking oils such as avocado, coconut, and olive oil. Boulder Canyon has long been a leader in this movement, and the brand continues to expand its lineup of chips cooked in non-seed oils to offer more flavorful, crunchy, and clean-label options.
According to Stacey Schultz, Senior Vice President of Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc., the rapidly growing demand for non-seed-oil snacks played a critical role in driving the renewed collaboration with Grillo’s.
“The limited-time Boulder Batch Grillo’s Classic Dill Pickle flavored Kettle Chip became a fan favorite quickly after launching in December 2023, confirming that our consumers want bold, quality flavors from brands they trust,” Schultz said. “That success drove us to collaborate again for a flavor that continues to deliver chips that meet the demand for non-seed oil snacks without sacrificing taste.”
Schultz noted that Boulder Canyon saw even stronger enthusiasm than expected for the limited-edition run, which reaffirmed that shoppers aren’t simply experimenting with new flavors—they’re seeking authenticity, quality ingredients, and flavor combinations that feel both nostalgic and boldly creative.
A Flavor Designed to Stand Out
The new Boulder Canyon Wavy Grillo’s Classic Dill Pickle Chips are more than just another snack release. They’re an example of how two brands can successfully blend culinary craftsmanship with modern snacking trends. They speak to consumers who are increasingly curious, ingredient-conscious, and eager to explore distinctive flavor experiences. Pickle-flavored snacks, in particular, have enjoyed a major resurgence in recent years, driven by younger shoppers and the growing “pickle craze” seen across foodservice menus, social media, and grocery aisles.
By tapping into this rising trend, while also ensuring the product lives up to the authenticity that both Boulder Canyon and Grillo’s are known for, the companies have created a snack that feels both contemporary and timeless.
When the chips hit Sprouts Farmers Market shelves nationwide this November, they are expected to attract everyone from longtime pickle enthusiasts to Boulder Canyon loyalists and new consumers intrigued by the flavor’s sharp, zesty promise.
With its clean ingredients, elevated cooking methods, and flavor that packs a punch, the Boulder Canyon Wavy Grillo’s Classic Dill Pickle Chip stands poised to become the next fan-favorite—and a compelling example of how innovation continues to shape the future of better-for-you snacking.
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