Bourbon Brand Country Star Riley Green Debuts Duck Club Bourbon
Morningside Brands, Inc., a premium spirits company based in Memphis, Tennessee, announced today a dynamic new brand partnership with platinum-selling country music sensation and freshly crowned four-time CMA Award winner Riley Green. Together, they are launching Duck Club™ Bourbon—a premium whiskey rooted in authenticity, heritage, and a profound reverence for the outdoors. This collaboration brings together Green’s unmistakable connection to country lifestyle and Morningside Brands’ long-standing expertise in crafting exceptional spirits, creating a label that aspires to become a staple for bourbon lovers and outdoor enthusiasts nationwide.
Duck Club™ Bourbon was conceived as more than just a whiskey brand; it is a celebration of the traditions and culture surrounding waterfowl hunting and conservation. Built on the shared values of craftsmanship, respect for the land, and stewardship of natural resources, the new bourbon seeks to honor the spirit of the outdoors while giving back to the environments that inspire it. The brand places a spotlight on efforts to protect North America’s wetlands—ecosystems critical not only to waterfowl populations but also to countless species and communities that rely on these landscapes every day. By weaving conservation into the brand’s core mission, Duck Club™ Bourbon signals its intention to be a whiskey with purpose, not just flavor.
For Riley Green, joining the Duck Club™ Bourbon venture felt instinctive. Known for his chart-topping hits and his easygoing, outdoorsman persona, Green has long been vocal about spending time in nature, whether hunting, fishing, or simply unplugging. His lifestyle aligns seamlessly with the ethos behind the whiskey’s creation.
“I spend as much time as I can outdoors; the sport and the lifestyle around it are a big part of who I am. Duck Club™ Bourbon feels like a natural fit,” said Green. “I’m proud to be a part of a brand that honors the lifestyle I love. When something reflects the world you care about, the partnership becomes more than a business—it becomes a passion project.”
Morningside Brands’ CEO, McCauley Williams, echoed this sentiment, emphasizing how the partnership reflects the values and tastes of today’s bourbon drinker.
“Duck Club™ Bourbon represents exactly what today’s bourbon drinker is looking for—authenticity, heritage, and whiskey quality at an incredible value,” said Williams. “By partnering with Riley Green, whose voice and values resonate so strongly not only with us but also with the bourbon consumer, we’re building a brand crafted to have true staying power in the marketplace.”
According to Williams, the bourbon category has seen explosive growth over the past decade, but many consumers are looking for brands that cut through the noise and deliver a real story—one grounded in substance rather than gimmicks. Duck Club™ Bourbon aims to do exactly that by offering transparency in its whiskey-making processes, honor in its mission, and consistency in the bottle.
Duck Club™ Bourbon promises a disruptive yet grounded approach to the bourbon market: a brand built on character, honesty, and craft, while consistently overdelivering on quality. It embraces a clear, confident brand voice that speaks directly to its core audience—those who feel most at home in the wild and gravitate to authentic, approachable whiskey.
The foundation of the brand extends beyond Morningside Brands and Riley Green. Duck Club™ Bourbon was also co-founded by The Silent Group, an organization that played a pivotal role in conceptualizing the whiskey, shaping its products, and facilitating the partnership with Green. Their involvement ensures a strong long-term relationship, supported by strategic collaboration, product integrity, and aligned vision.
As Duck Club™ Bourbon prepares for its debut, the brand is introducing an initial portfolio designed to offer high-quality whiskey at accessible price points. Each product reflects meticulous craftsmanship, unique blending methods, and a commitment to delivering exceptional taste.
Duck Club™ Bourbon, 92 Proof – Four Grain Blend
This expression features a sophisticated blend of 5–6-year-old straight bourbon whiskeys. The blend consists of 88% five-year Kentucky bourbon, crafted with a mashbill of 67% corn, 23% rye, and 10% malted barley, combined with 12% six-year wheated bourbon distilled by MGPI with a mashbill of 51% corn, 45% wheat, and 4% malted barley. The result is a balanced, smooth, and flavorful whiskey that carries notes of grain complexity and mature character. With a suggested retail price of $29.99, it offers remarkable value for enthusiasts looking for both depth and drinkability.
Duck Club™ Bourbon “High Brass,” 110 Proof – Kentucky Straight Bourbon Blend
For those seeking a bolder experience, High Brass delivers elevated character and higher proof. This blend features 82% five-year Kentucky bourbon with the same 67/23/10 mashbill as the flagship, married with 18% eight-year Kentucky bourbon boasting a mashbill of 75% corn, 15% rye, and 10% malted barley. At 110 proof, High Brass offers a richer, more robust tasting experience while maintaining smoothness and balance. Priced at $39.99, it stands out as a premium yet approachable bottling for collectors and casual drinkers alike.
Both expressions reflect a dedication to honest craftsmanship—no shortcuts, no artificial embellishments, just high-quality bourbon made with care. Duck Club™ Bourbon aims to become a reliable favorite across diverse drinking occasions, whether enjoyed neat around a campfire, shared in a hunting lodge, or used to elevate classic cocktails.
Looking ahead, Duck Club™ Bourbon is set for a substantial market rollout. The brand will launch across seven states in 2025, including Arkansas, Florida, Georgia, Missouri, South Carolina, Tennessee, and Texas—all regions with strong ties to country culture, bourbon appreciation, and outdoor traditions. This strategic debut ensures the brand reaches its core demographic early, building momentum through familiarity and lifestyle alignment.
A broader national expansion is already planned for 2026, positioning Duck Club™ Bourbon to become a coast-to-coast presence. For consumers outside the initial launch markets, the brand offers direct-to-consumer online sales with shipping available in 42 states, making it widely accessible from the start.
Through its blend of star power, craftsmanship, and environmental stewardship, Duck Club™ Bourbon is stepping into the spirits world with confidence and purpose. With Riley Green’s heartfelt connection to the outdoors and Morningside Brands’ unwavering commitment to quality, the new whiskey brand is primed to resonate with drinkers seeking something real—something that speaks to their lifestyle, values, and palate.
Duck Club™ Bourbon isn’t just a pour; it’s an invitation to join a community that honors tradition, embraces nature, and celebrates the moments that matter. Whether you’re raising a glass after a day in the blind or unwinding on the porch at sunset, this bourbon aims to be the companion that feels just right.
Source Link:https://www.businesswire.com/
