Swiftly, a leading force in retail technology and an emerging powerhouse in the retail media ecosystem, has announced a significant new collaboration with 7-Eleven, Inc., marking one of the most substantial expansions of its Alcohol Cashback program to date. This nationwide rollout represents another major milestone for Swiftly as it accelerates its presence across the convenience retail sector and strengthens its position as the dominant player in the rapidly growing alcohol cashback category. With this partnership, Swiftly’s Alcohol Cashback solution is now accessible at more than 10,500 participating 7-Eleven® and Speedway® stores across the United States, giving millions of shoppers new opportunities to save on beer, wine, and spirits while offering retailers and brands a powerful channel to reach customers at scale.
The Alcohol Cashback program is built on Swiftly’s proprietary retail media and shopper engagement platform—technology designed to meet the evolving expectations of modern consumers who demand personalization, simplicity, and value. Through this advanced platform, Swiftly delivers real-time, state-specific alcohol offers directly to shoppers’ mobile devices, ensuring relevance and compliance across all markets. Whether shoppers are browsing the 7-Eleven or Speedway app, exploring digital offers at home, or searching for ways to stretch their budgets in-store, the system provides instant access to savings on leading alcoholic beverage brands.
The redemption process is intentionally seamless. After purchasing a qualifying product, shoppers can scan their loyalty card or enter their phone number at checkout. Within moments, their cashback reward is deposited via their preferred method—PayPal, Venmo, or a digital prepaid Visa card. This frictionless experience transforms what was once a complicated or paper-heavy promotional process into something intuitive and rewarding. For digital-native shoppers, the integration meets their expectations for convenience and speed. For value-driven households, the program provides meaningful savings on popular alcohol categories, making Swiftly’s solution especially relevant during a time when consumer budgets are under increased pressure.
This collaboration also underscores Swiftly’s commitment to building a true omnichannel ecosystem for retailers and brand partners. As part of the nationwide launch, 7-Eleven and Speedway stores will feature coordinated in-store signage and display materials that highlight the same digital savings message customers see on their phones. By reinforcing offers across both physical and digital touchpoints, Swiftly helps retailers capture shopper attention at multiple points along the path to purchase. This cohesive experience not only boosts offer visibility but also drives higher redemption rates, increased engagement, and measurable category growth. For retailers looking to strengthen loyalty and reduce friction in the shopping journey, this synchronization between online and in-store touchpoints is increasingly essential.
Henry Kim, CEO of Swiftly, emphasized the significance of this collaboration and the broader implications for the convenience retail landscape. “Swiftly is redefining what’s possible in convenience retail, and this joint effort with 7-Eleven and Speedway stores marks a powerful next step,” said Kim. “By bringing our alcohol cashback technology to millions more shoppers, we’re creating an experience that’s seamless, rewarding, and measurable. Swiftly now connects the three largest convenience retailers in the country with a proven solution that drives loyalty, boosts sales, and delivers unmatched value for shoppers and brand partners alike.”
Kim’s comments highlight a transformative shift happening within retail: the intersection of digital engagement, data-driven personalization, and in-store behavior. Swiftly’s platform equips convenience retailers—an industry historically challenged by limited digital infrastructure—with tools that were once only accessible to major grocery or mass retail chains. By empowering 7-Eleven and Speedway with advanced retail media capabilities, Swiftly is democratizing access to the next generation of promotional technology across all retail formats.
One of the standout advantages of Swiftly’s Alcohol Cashback program is its ability to navigate the complex regulatory environment governing alcohol promotions. Beverage alcohol marketing is one of the most highly regulated categories in retail, with laws that vary significantly from state to state. Swiftly’s solution automates compliance, ensuring that every offer delivered to shoppers adheres to local legislation. This not only reduces risk but also simplifies execution for brands that previously faced significant operational challenges in scaling alcohol-specific promotions nationwide.
For beverage alcohol companies, the program opens the door to a more direct, transparent, and measurable way to reach target audiences. Real-time performance reporting allows brands to track engagement, redemption, and return on investment with accuracy—capabilities that have historically been difficult to achieve in alcohol marketing due to strict regulatory constraints. By reaching shoppers precisely at the moment of purchase, brands can drive trial, loyalty, and long-term category growth far more effectively than with traditional advertising channels.
Retailers, too, stand to gain considerably. With increased foot traffic, stronger loyalty engagement, and incremental sales across key alcohol segments, the program supports both short-term revenue goals and long-term customer relationship strategies. As convenience retailers continue to compete in an environment where digital transformation is no longer optional, Swiftly’s platform acts as a bridge—connecting traditional retail operations with modern shopper expectations.
“At 7-Eleven, we’re always looking for innovative ways to enhance the customer experience and deliver greater value to our customers,” said Yaqub Baiani, VP of Digital Product Management & Design at 7-Eleven, Inc. “We’re excited to offer customers even more ways to save.” Baiani’s remarks reflect a broader trend among leading retailers: a strategic shift toward digital ecosystems that combine convenience, personalization, and financial incentives to deepen customer engagement.
With this new partnership, Swiftly now works alongside the three largest convenience retailers in the United States—an achievement that further cements its influence in the industry and strengthens its footprint across the convenience, grocery, and mass retail sectors. By enabling retailers to participate in the fast-growing retail media landscape, Swiftly is helping reshape how brands allocate marketing budgets, how retailers monetize digital channels, and how shoppers discover value in the aisles.
As retail media continues to evolve and as consumers increasingly rely on digital tools to guide their purchasing decisions, Swiftly’s collaboration with 7-Eleven positions both companies at the forefront of innovation. Together, they are building a model for how retailers and technology providers can partner to create dynamic, shopper-centric experiences that deliver measurable results. This nationwide rollout sets a new benchmark for what’s possible in convenience retail, reinforcing Swiftly’s role as a trusted and transformative technology partner for retailers and brands alike.
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