Whole Foods Market is bringing back one of its most anticipated seasonal traditions with the return of its annual 12 Days of Cheese, running this year from December 13 through December 24. The festive promotion highlights a special collection of artisanal, award-winning cheeses meticulously chosen by the retailer’s acclaimed Specialty Cheese team. Celebrating the craftsmanship of producers across both the United States and Europe, the 2025 lineup blends beloved classics with intriguing new additions, making it a true centerpiece of the holiday food calendar.
For many shoppers, the 12 Days of Cheese has become synonymous with elevating holiday entertaining—whether building show-stopping cheese boards, crafting elegant grazing tables, or simply enjoying a decadent treat with family and friends. Whole Foods Market aims to provide an approachable yet curated experience that encourages customers to explore unique flavors, textures, and traditions from the world of cheesemaking.
Expertly Curated by Certified Cheese Professionals
Each cheese selected for this year’s program has been vetted and approved by Whole Foods Market’s Certified Cheese Professionals, a distinguished group credentialed by the American Cheese Society. These experts bring deep knowledge of milk types, regional styles, affinage techniques and pairing traditions, ensuring that the final assortment offers both diversity and exceptional quality.
The 2025 collection spans a broad range of categories—from soft-ripened and bloomy rind varieties to aged cheddars, cave-aged alpine cheeses, raw-milk traditional styles and specialty flavored wheels. Every cheese included in the program will be available at a special holiday discount: 30% off for Prime members and 22% off for non-Prime shoppers, offered every day throughout the 12-day period. This commitment to value makes it easier for customers to sample new favorites and bring premium selections to their seasonal celebrations.
A Celebration of Taste, Craftsmanship and Visual Appeal
“With festive cheese boards, holiday grazing tables and whimsical cheese Christmas tree logs taking center stage this season, customers are looking for cheeses that offer both quality and visual appeal,” said Cathy Strange, Whole Foods Market’s Ambassador of Food Culture and one of the most respected cheese experts in the world. “Our 2025 assortment celebrates that balance, bringing together artisanal selections that are perfect for creating eye-catching spreads while staying true to the craftsmanship and flavor that cheese lovers expect to find in our stores.”
Strange emphasized that the selection process prioritizes cheeses with distinctive flavor profiles, strong traditions of production, and compelling stories behind their origins—elements that enrich holiday gatherings and spark conversation around the table.
New Additions for 2025
This year introduces a range of standout newcomers that reflect innovation, tradition, and terroir. Each brings something unique to the festive lineup:
- Jasper Hill Farm Harbison Champagne-Washed
A limited-edition version of a beloved American soft cheese, this spruce-wrapped wheel is washed in champagne, imparting celebratory notes and luxurious creaminess—ideal for special occasions. - FireFly Farms Cabra La Mancha
A balanced goat’s milk cheese with subtle tanginess and a creamy texture, offering an approachable yet distinctive flavor. - Point Reyes Farmstead Cheese Co. Tomarashi
This bold, creative cheese incorporates Point Reyes’ signature Shichimi Togarashi spice blend, delivering heat, complexity and a fusion of culinary influences rarely seen in American cheesemaking. - Mons Gabietou
A delicate mixed-milk cheese from the Pyrenees that highlights both sheep and cow’s milk, creating a buttery, nuanced profile. - Neal’s Yard Dairy Keen’s Cheddar
A celebrated raw-milk PDO English cheddar known for its rich, layered tang and full flavor, representing traditional Somerset cheesemaking at its finest. - Vermont Creamery St. Albans
Soft, spoonable and inspired by the iconic French St. Marcellin, this cheese offers a luscious texture and subtle, earthy cream notes. - Cypress Grove Humboldt Fog
A visually striking goat cheese featuring the maker’s signature line of edible ash with bright citrus notes and a creamy, fluffy texture—an American artisanal classic. - Marieke Truffle Gouda
An award-winning, Dutch-style gouda elevated with aromatic truffle for a gourmet twist. - Corcuera Campo de Montalban
A Spanish mixed-milk cheese known for its depth, gentle sweetness and smooth, satisfying finish.
Returning Favorites
Alongside the exciting new additions, several customer favorites are returning for 2025. These tried-and-true selections continue to earn praise for their distinctive flavors, high-quality production methods and holiday versatility:
- Emmi Le Gruyère AOP Kaltbach Cave-Aged
A 12-month aged Swiss cheese matured in sandstone caves, prized for its nutty and savory alpine character. - Cowgirl Creamery OG MT TAM (7 oz)
A beloved triple-cream cheese with a fudgy center and a reputation for decadent holiday snacking. - Fromageries Papillon Revelation Roquefort
A bold, tangy sheep’s milk blue cheese aged in traditional limestone caves—a definitive example of French blue artisanal craftsmanship. - Ca de Ambros Taleggio
A semi-soft Italian favorite with a fruity aroma and creamy body, perfect for melting, snacking or pairing with rustic breads.
A Commitment to Quality and Transparency
Beyond the holiday promotion, Whole Foods Market continues its commitment to providing the highest standards in dairy and cheesemaking. The chain’s Specialty Cheese department ensures that every cheese offered in stores is free from rBST, artificial flavors, colors and preservatives. Hundreds of cheese varieties are available year-round, sourced not only from renowned international producers but also from local artisan cheesemakers who supply region-specific specialties.
This dedication allows customers to shop with confidence, knowing that each cheese reflects both ethical sourcing and exceptional flavor. Whether shoppers are assembling a holiday cheese board, searching for the perfect ingredient for a festive recipe, or looking to try something new, the 12 Days of Cheese offers an accessible and inspiring way to explore the world of artisanal dairy.
As Whole Foods Market gears up for another holiday season, the 2025 12 Days of Cheese collection stands out as a celebration of craftsmanship, indulgence and global flavor traditions—an invitation for customers everywhere to savor the joy of exceptional cheese.
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