Domaine Serene, the acclaimed Willamette Valley winery that recently earned the prestigious title of “U.S. Winery of the Year” at the Sommeliers Choice Awards, has announced an exciting new partnership that will bring its celebrated wines to an even broader global audience. The winery has officially entered into a new relationship with United Airlines, enabling travelers around the world—particularly those flying in the airline’s premium cabins—to experience the exceptional craftsmanship and character that have made Domaine Serene a leader in American luxury wine.
Through this partnership, guests traveling in United Polaris® business class can now enjoy select Domaine Serene wines as part of the airline’s elevated onboard culinary and beverage program. The first wines to debut include the 2022 Domaine Serene ‘Yamhill Cuvée’ Pinot Noir, a standout release honored with a Decanter Platinum award, followed by the iconic Domaine Serene ‘Evenstad Reserve’ Chardonnay, one of the winery’s most recognized and decorated bottlings. Together, these selections underscore United’s commitment to curating a refined, world-class hospitality experience and reflect a shared dedication between the two brands to quality, innovation, and artistry.
A Partnership Rooted in Quality and Shared Vision
Domaine Serene has long been celebrated for its meticulous approach to winemaking, from soil stewardship to precision fermentation techniques, resulting in wines that consistently earn top accolades and achieve global recognition. By partnering with United Airlines, the winery extends its reach far beyond tasting rooms and dining destinations, offering travelers an opportunity to engage with its wines thousands of feet in the air.
Liz Lease-McCaffrey, Chief Revenue and Marketing Officer at Domaine Serene, emphasized the significance of this new collaboration. “Our goal is to travel with our customers,” she said. “Now, Domaine Serene can be part of the journey, offering a taste of Oregon to travelers flying in United Polaris business class.” Her remarks speak to the winery’s desire not only to expand globally but also to create meaningful touchpoints where wine lovers can discover or reconnect with the brand.
United Airlines shares this vision. The airline has spent the past several years enhancing its onboard offerings, with a particular focus on premium dining, wine curation, and hospitality. Aaron McMillan, United’s Managing Director of Hospitality Programs, noted the importance of the partnership, stating: “Working with Domaine Serene affirms our dedication to bring best-in-class products to our United Polaris business class travelers. Domaine Serene’s wines embody the artistry and quality that align perfectly with our elevated onboard experience.” By integrating top-tier wines into its beverage roster, United reinforces its goal of delivering a seamless and luxurious travel experience.
Bringing Oregon Wine Country Closer to Travelers
United’s strong connection to Oregon—particularly through direct flights into Portland International Airport—creates natural synergy with Domaine Serene’s visitor experiences. For passengers drawn to the beauty of the Willamette Valley or curious to continue their wine journey on the ground, access to Domaine Serene’s world-class properties is easier than ever.
Once in Oregon, travelers can visit three distinct Domaine Serene destinations, each designed to showcase the winery’s celebrated expressions of Pinot Noir and Chardonnay in uniquely immersive settings.
The Clubhouse at Domaine Serene – Dayton
Located just over an hour from Portland, the Clubhouse at Domaine Serene serves as the winery’s flagship estate experience. Nestled in the rolling hills of the Dundee area, the property offers sweeping vineyard landscapes, intimate tours, guided tastings, and exclusive access to both Oregon and Burgundy wines. The setting blends modern elegance with the natural charm of the Willamette Valley, making it a must-visit destination for both seasoned enthusiasts and those new to the region’s acclaimed varietals. Guests can indulge in curated flight tastings, vineyard-view lounges, and educational experiences that highlight the terroir-driven approach that defines Domaine Serene.
Domaine Serene Wine Lounge Portland – The Sentinel Hotel
For those staying in Portland’s vibrant downtown core, the Domaine Serene Wine Lounge at The Sentinel Hotel offers an elevated urban wine experience. Guests can enjoy a selection of estate wines—ranging from classic Pinot Noir and Chardonnay to rare library vintages sourced from both Oregon and the winery’s Burgundy estates—within a refined and welcoming atmosphere. The lounge is frequented by both locals and travelers, offering a relaxed yet sophisticated setting that reflects the winery’s commitment to hospitality. Hotel guests also enjoy exclusive club-member perks, making it an ideal destination for visitors looking for convenience paired with luxury.
Domaine Serene Wine Lounge Lake Oswego
Just 30 minutes from downtown Portland, the Domaine Serene Wine Lounge in Lake Oswego brings together exceptional winemaking and culinary artistry. Under the direction of Chef John Conlin, the lounge offers seasonally inspired dishes crafted specifically to complement the winery’s Oregon and Burgundy selections. The menu changes throughout the year to showcase the region’s fresh ingredients, ensuring that each visit offers something new. This location is an ideal stop for travelers building a wine-focused itinerary or for those seeking a relaxed yet gourmet experience.
Elevated Wine Experiences Across Oregon
Beyond its three primary locations, Domaine Serene’s presence extends into some of Oregon’s most esteemed hospitality destinations. The Allison Inn & Spa in Newberg and The Ritz-Carlton in Portland both feature select vintages from the winery, giving guests additional ways to enjoy its wines while traveling through the region. These partnerships further reinforce Domaine Serene’s role as a cornerstone of Oregon’s luxury hospitality landscape.
A Seamless Journey from Sky to Soil
The collaboration between Domaine Serene and United Airlines represents more than just an in-flight wine offering—it bridges the travel experience with the richness of Oregon’s wine culture. For many passengers, tasting a Domaine Serene wine at 35,000 feet may become an introduction to one of America’s most respected wineries, inspiring future visits to the Willamette Valley or urban wine lounges. For loyal wine club members and long-standing fans, the partnership creates yet another opportunity to enjoy the wines they love, no matter where they are in the world.
With award-winning wines now available onboard United Polaris and a collection of immersive wine destinations waiting just a short drive from Portland, Domaine Serene continues to redefine what it means to experience exceptional winemaking. Whether in the sky, in city lounges, or at the heart of Oregon wine country, the winery remains committed to delivering world-class quality, hospitality, and craftsmanship—an ethos that now travels alongside passengers on every United journey.
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