Fortune International Acquires Simply Fresh to Boost Seafood Sourcing in Mid-Atlantic and Southeast
Fortune International, LLC, widely recognized as one of the nation’s premier processors, distributors, and importers of high-quality seafood, meats, and specialty products, has officially announced the acquisition of Simply Fresh, a Durham, North Carolina-based seafood processor and purveyor. Founded in 2006 by the visionary entrepreneur Trey Bohn, Simply Fresh has earned a strong reputation for supplying responsibly sourced, premium seafood to some of the most distinguished chefs and culinary establishments across the Mid-Atlantic region.
This acquisition marks a significant milestone for Fortune International, further strengthening its operational footprint in the Mid-Atlantic and Southeast markets while enhancing its ability to provide customers with the freshest, most sustainable seafood available. By combining Fortune International’s extensive distribution network with Simply Fresh’s deep regional expertise and long-standing relationships with local suppliers, the company is well-positioned to meet growing demand for high-quality seafood in North Carolina, neighboring states, and beyond.
A Natural Fit for Growth and Sustainability
The integration of Simply Fresh into Fortune International’s operations aligns seamlessly with the company’s mission to elevate culinary experiences and enhance consumer access to premium food products. The acquisition allows Fortune International to leverage Simply Fresh’s established procurement network, specialized processing techniques, and intimate knowledge of the regional market. Together, the companies aim to deliver unmatched quality, consistency, and customer service to a broader range of culinary professionals and consumers seeking top-tier seafood options.
Sean O’Scannlain, Founder and CEO of Fortune International, expressed his enthusiasm about the acquisition: “We are thrilled to welcome Simply Fresh into the Fortune family. Their dedication to exceptional customer service and uncompromising quality mirrors our own values and mission. By combining our capabilities with their expertise, we are poised to elevate the seafood experience for chefs and consumers alike throughout North Carolina and the broader Southeast market.”
Simply Fresh: A Legacy of Excellence
Simply Fresh was founded with a singular vision: to provide local restaurants and culinary professionals with seafood that is not only fresh but responsibly sourced and meticulously prepared. From its humble beginnings as a small, regional supplier, Simply Fresh quickly distinguished itself through its commitment to quality, ethical sourcing, and customer-centric service. Under Trey Bohn’s leadership, the company expanded its offerings and cultivated deep relationships with local fisheries and suppliers, enabling it to consistently deliver seafood that met the exacting standards of top chefs.
Trey Bohn’s unexpected passing in 2024 was a pivotal moment for Simply Fresh. Jim Vassallo, a key figure in the company’s growth since its early days, stepped in to lead the business, supporting Trey’s wife, Jean, and the entire team while maintaining the company’s vision and standards. Under Jim’s guidance, Simply Fresh continued to thrive, maintaining its reputation for excellence and preparing the company for its next chapter of growth.
A New Chapter Under Fortune International
With the acquisition now finalized, Simply Fresh will join Fortune Fish & Gourmet, the seafood division of Fortune International. Jim Vassallo will assume the role of Director of Seafood for North Carolina, bringing decades of experience, industry insight, and deep knowledge of the regional seafood market to the expanded organization. The transition ensures continuity for customers, suppliers, and employees while providing new opportunities for growth, innovation, and enhanced service.
Jean Bohn, co-founder and owner of Simply Fresh, reflected on the transition: “We are pleased to announce that with the acquisition by Fortune Fish & Gourmet, our commitment to quality, exceptional service, and customer satisfaction will not only continue, but truly flourish. This partnership allows us to build upon the foundation Trey established nearly two decades ago, while expanding our reach and capabilities. We are excited for the opportunities ahead and look forward to continuing to exceed our customers’ expectations in this new chapter.”
Jim Vassallo echoed these sentiments, emphasizing the alignment between Simply Fresh and Fortune International: “Trey built Simply Fresh on integrity, quality, and relationships. After his passing, my primary goal was to honor his legacy and support Jean and our team until we found the right partner who shared our values. Fortune International embodies the same principles Trey championed, and I am excited to continue this journey with them, bringing the best seafood to our customers while expanding our presence in the market.”
Strengthening Regional Sourcing and Sustainability Initiatives
The acquisition is not only a strategic business move but also a step toward reinforcing sustainable sourcing practices. Simply Fresh has long prioritized responsible fisheries, working closely with local and regional partners to ensure that its seafood offerings meet stringent environmental and ethical standards. By joining forces with Fortune International, these sustainability initiatives will gain greater scale and visibility, enabling the combined company to influence the seafood industry positively and offer customers a broader range of sustainably sourced products.
Fortune International is committed to fostering strong relationships with its suppliers and customers alike. The integration of Simply Fresh’s regional expertise into Fortune’s operations enhances the company’s ability to anticipate market trends, respond to customer needs, and deliver tailored solutions across the Mid-Atlantic and Southeast regions. From premium fish varieties to specialty seafood products, chefs and culinary operators can expect a seamless supply chain backed by decades of combined expertise.
Looking Ahead: Growth, Innovation, and Community Impact
As Fortune International and Simply Fresh come together, the companies share a vision for innovation, operational excellence, and community engagement. Both organizations have a history of supporting local communities, collaborating with culinary schools, sponsoring seafood-related educational initiatives, and promoting sustainable food practices. This acquisition strengthens their capacity to make a meaningful impact not only in the marketplace but also within the communities they serve.
Sean O’Scannlain summed up the future vision: “This acquisition represents more than just business growth. It is about preserving a legacy, honoring a commitment to quality, and expanding our ability to serve chefs and consumers who value freshness, sustainability, and excellence. Together with Simply Fresh, we will continue to raise the bar in seafood sourcing, processing, and distribution.”
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