While bagels and cream cheese have long been a classic combination, the age-old mystery of why bagels have holes instead of more space for schmearing cream cheese has puzzled enthusiasts for too long. Philadelphia®, the undisputed leader in the cream cheese category, is teaming up with some of North America’s most beloved bagel shops to put an end to the era of hole-filled bagels. Introducing the Philadelphia Bagel Wholes – a limited-edition, no-hole bagel that offers fans more room to enjoy the perfect pairing of bagel and schmear.
In collaboration with iconic bagel establishments such as Utopia Bagels in New York, Steingold’s of Chicago, Starship Bagel in Dallas, Rubinstein Bagels in Seattle, and St-Viateur Bagel in Montreal, Philadelphia Bagel Wholes showcase each shop’s signature bagel without the traditional hole. This innovative solution allows cream cheese enthusiasts to savor the rich and creamy taste of Philadelphia with every bite, without the limitations of a hole.
Keenan White, Senior Brand Manager at Philadelphia (Kraft Heinz Company), expressed, “We’ve heard our fans question the presence of holes in bagels and the challenges it presents for enjoying their favorite cream cheese. We couldn’t agree more. That’s why we’re teaming up with renowned bagel shops across North America to spearhead a more-schmear movement, maximizing the space for enjoying Philly’s signature taste in every bite.”
Philadelphia Bagel Wholes, featuring fresh daily drops of bagels, are available for a limited time in-store at all five participating bagel shops. For those unable to visit in person, the bagels can be purchased for nationwide shipping in the U.S. through Goldbelly.com (from Utopia Bagels) and in Canada via Stviateurbagel.com, while supplies last.
Oren Salomon, Owner of Starship Bagel in Dallas, shared, “We’ve heard directly from our loyal customers about their frustrations with traditional bagels, and it was only natural for us to join forces with Philly, the cream cheese that earns its place on our bagels, in this inventive movement. Now, you can confidently bite into your bagel, capturing both bagel and schmear without losing any to the floor or unintended targets.”
For additional information on Philadelphia Bagel Wholes and where to experience this innovative taste, visit Phillybagelwholes.com, and stay updated by following Philadelphia on Instagram.
