Once Upon a Farm Unveils Plans for Initial Public Offering
Once Upon a Farm, a fast-growing brand in the fresh and organic children’s food segment, has announced the launch of its investor roadshow as part of preparations for its proposed initial public offering (IPO). The move represents a major milestone in the company’s evolution as it seeks to transition into a publicly traded enterprise and expand its footprint in the competitive consumer packaged goods and natural foods market.
As part of the IPO process, Once Upon a Farm has officially filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC). The filing outlines the company’s intention to offer a total of 10,997,209 shares of common stock, with a portion of the shares being newly issued and another portion offered by existing shareholders.
According to the filing, 7,631,537 shares will be sold directly by Once Upon a Farm, allowing the company to raise capital for operational and strategic initiatives. Meanwhile, 3,365,672 shares will be offered by certain current stockholders, providing liquidity opportunities for early investors and stakeholders. In addition, the company plans to grant underwriters a 30-day option to purchase up to 1,649,581 additional shares, a standard over-allotment option often used to stabilize trading in the aftermarket.
Expected Pricing and Capital Allocation Strategy
The IPO price is currently expected to fall within a range of $17 to $19 per share, though final pricing will depend on investor demand, market conditions, and ongoing discussions during the roadshow process. If the offering proceeds within this range, Once Upon a Farm could generate substantial gross proceeds that will be allocated across several financial and operational priorities.
The company has stated that a significant portion of the net proceeds will be used to repay outstanding borrowings under its existing credit facility, which would strengthen its balance sheet and reduce interest expense. Additional capital will be directed toward purchasing new operational equipment, aimed at improving production efficiency, scaling capacity, and supporting continued product expansion.
Beyond debt repayment and infrastructure investment, Once Upon a Farm also intends to use IPO proceeds to make certain payments tied to the completion of the offering, as well as to support general corporate purposes, which may include marketing initiatives, product innovation, hiring, technology improvements, and working capital needs.
This multi-pronged capital allocation strategy suggests the company is positioning itself for long-term sustainable growth rather than focusing solely on short-term expansion.
NYSE Listing Plans and Market Visibility
Once Upon a Farm has applied to list its common stock on the New York Stock Exchange (NYSE) under the ticker symbol “OFRM.” A successful listing on the NYSE would elevate the company’s public visibility, enhance investor access, and increase credibility within both the financial community and the consumer goods industry.
Going public would also allow Once Upon a Farm to leverage equity markets for future capital raises, potential acquisitions, and broader corporate development initiatives. The NYSE listing could further strengthen brand recognition among consumers, retail partners, and institutional investors alike.
Underwriting Syndicate and Financial Leadership
The IPO is being led by a prominent group of global investment banks. Goldman Sachs & Co. LLC and J.P. Morgan are serving as joint lead bookrunning managers, reflecting strong institutional backing and signaling confidence in investor demand.
Additional bookrunning managers include BofA Securities and William Blair, while Barclays, Evercore ISI, Deutsche Bank Securities, Oppenheimer & Co., and TD Cowen are acting as bookrunners. The syndicate is further supported by Drexel Hamilton and Siebert Williams Shank as co-managers.
This broad and experienced underwriting lineup underscores the company’s ambition to execute a high-profile public market debut and attract a diverse pool of institutional and retail investors.
Prospectus Availability and Investor Access
As required under U.S. securities law, the IPO will be conducted solely through a formal prospectus that includes detailed financial disclosures, risk factors, and business strategy insights. A preliminary prospectus, once available, can be obtained from the underwriting banks.
Prospective investors may request copies through Goldman Sachs or J.P. Morgan via official prospectus distribution channels, including mail, phone, and email. These materials will provide a comprehensive overview of Once Upon a Farm’s business model, revenue streams, competitive landscape, operational risks, and future growth opportunities.
Regulatory Status and Legal Disclosures
Although Once Upon a Farm has filed its registration statement with the SEC, the filing has not yet become effective, meaning that shares cannot yet be sold and offers to purchase cannot be accepted until regulatory approval is granted.
This announcement does not constitute an offer to sell securities or a solicitation to purchase securities. Any future sales will be conducted strictly in accordance with the registration requirements of the Securities Act of 1933, as amended, and applicable state securities regulations.
The company has also emphasized that there is no guarantee regarding the final size, pricing, or completion timeline of the IPO, as the offering remains subject to prevailing market conditions, investor demand, and broader economic factors.
Company Background and Growth Outlook
Once Upon a Farm has positioned itself as a mission-driven food company specializing in fresh, organic, and minimally processed foods for babies and young children. The brand has gained traction among health-conscious parents seeking alternatives to traditional shelf-stable baby food, differentiating itself through cold-pressed products, clean ingredient sourcing, and a strong emphasis on nutrition.
The company’s growth strategy has focused on expanding retail distribution, strengthening direct-to-consumer sales, introducing new product categories, and leveraging brand partnerships to reach new customer segments. In recent years, demand for organic, natural, and functional foods has accelerated, providing a favorable market backdrop for Once Upon a Farm’s continued expansion.
Going public could provide the company with the financial resources necessary to accelerate innovation, invest in supply chain resilience, deepen retail partnerships, and expand into adjacent health-focused food categories.
Market Conditions and IPO Environment
Once Upon a Farm’s IPO attempt comes at a time when investor sentiment toward consumer brands and food companies is gradually improving following periods of macroeconomic volatility. While IPO markets have experienced fluctuations in recent years, companies with strong brand equity, differentiated product offerings, and sustainable growth narratives have shown increasing appeal.
Still, the company has cautioned that market volatility, interest rate conditions, consumer spending trends, and broader economic uncertainties could influence the final outcome of the offering. As such, there is no certainty regarding the timing or successful completion of the IPO.
Strategic Implications of Going Public
If completed, the IPO would mark a transformative step in Once Upon a Farm’s corporate journey. Public market access could enhance the company’s ability to scale operations, fund long-term strategic initiatives, and pursue mergers or acquisitions that complement its brand vision.
At the same time, becoming a publicly traded company would subject Once Upon a Farm to heightened reporting requirements, regulatory scrutiny, and investor expectations related to transparency, profitability, and corporate governance.
Nevertheless, leadership appears confident that the IPO will provide the financial flexibility and market credibility needed to support the company’s next phase of growth.
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