Black Rifle Coffee Company Receives NYSE Continued Listing Notice
Overview of the NYSE Notification
Black Rifle Coffee Company (NYSE: BRCC), a veteran-founded and mission-driven premium beverage company, has announced that it received a formal notice from the New York Stock Exchange (NYSE) regarding non-compliance with one of the exchange’s continued listing standards. Specifically, the notice relates to the NYSE’s minimum share price requirement under Section 802.01C of the NYSE Listed Company Manual.
According to the notification, the Company is currently not in compliance because the average closing price of its Class A common stock fell below $1.00 per share over a consecutive 30 trading-day period that ended on February 11, 2026. The NYSE requires listed companies to maintain certain minimum price thresholds to remain in good standing, and failure to meet these criteria triggers a formal compliance process.
The Company emphasized that this notice is procedural in nature and is part of the NYSE’s standard monitoring and enforcement of its listing rules.
Details of the Minimum Price Deficiency
Under Section 802.01C of the NYSE Listed Company Manual, a company is considered below compliance standards if its average closing share price is less than $1.00 over a consecutive 30 trading-day period. In this case, Black Rifle Coffee Company’s Class A common stock did not meet that minimum price requirement during the specified timeframe.
This deficiency is tied exclusively to the market price performance of the Company’s shares and does not relate to operational metrics, revenue performance, profitability, liquidity, or financial reporting compliance. The notice strictly concerns the share price threshold mandated by the exchange.
Minimum price requirements are designed to ensure that securities listed on major exchanges maintain certain trading standards and market integrity. When companies fall below these thresholds, the exchange provides a defined cure period to regain compliance before any further action is considered.
No Immediate Impact on Listing Status
Importantly, the Company clarified that the receipt of the notice does not result in the immediate delisting of its Class A common stock. Shares will continue to trade on the NYSE under the ticker symbol “BRCC” while the Company works toward regaining compliance.
The notice also does not affect:
- The Company’s day-to-day business operations
- Its financial condition
- Its strategic initiatives
- Its reporting obligations with the U.S. Securities and Exchange Commission (SEC)
Trading in the Company’s stock will proceed without interruption, and there are no changes to shareholder rights or ownership structure as a result of the notification.
The NYSE’s continued listing notice simply initiates a formal compliance timeline and corrective process, providing the Company with an opportunity to restore its stock price to required levels.
Six-Month Cure Period to Regain Compliance
In accordance with NYSE rules, Black Rifle Coffee Company has been granted a six-month cure period from the date it received the notice. During this period, the Company has the opportunity to regain compliance with the minimum share price requirement.
To restore compliance, the Company must meet both of the following conditions on the last trading day of any calendar month within the six-month period:
- Achieve a closing share price of at least $1.00; and
- Maintain an average closing share price of at least $1.00 over the 30 trading days ending on that same day.
If these conditions are satisfied, the Company will be considered back in compliance with the NYSE’s continued listing standard.
This structure provides flexibility, allowing the Company multiple opportunities during the six-month timeframe to satisfy the required thresholds.
Company’s Intended Response
Black Rifle Coffee Company stated that it plans to formally notify the NYSE within ten business days of receiving the notice that it intends to cure the deficiency. This notification is a required procedural step under exchange rules and signals the Company’s commitment to regaining compliance.
Management is currently evaluating all available alternatives to address the share price deficiency. While specific actions have not yet been announced, companies in similar situations typically consider various strategic options designed to support share price recovery and compliance.
The Company emphasized that any steps taken will be carefully evaluated and pursued only if they are in the best interests of both the business and its shareholders. The leadership team remains focused on strengthening the Company’s long-term value proposition while addressing near-term listing requirements.
Business Operations Remain Unaffected
The Company underscored that the NYSE notice has no bearing on its operational performance or strategic execution. Black Rifle Coffee Company continues to operate as a premium beverage brand with a strong focus on its veteran-founded mission and customer community.
There are no changes to:
- Retail operations
- Wholesale distribution partnerships
- E-commerce channels
- Product innovation initiatives
- Financial reporting or regulatory compliance
The Company remains in full compliance with all other NYSE continued listing standards, and its reporting obligations with the U.S. Securities and Exchange Commission remain unchanged.
Understanding NYSE Continued Listing Standards
The NYSE maintains a comprehensive set of listing criteria designed to promote transparency, liquidity, and investor confidence in the securities traded on its exchange. These requirements include standards related to:
- Minimum share price
- Market capitalization
- Shareholder equity
- Public float
- Corporate governance
- Timely financial disclosures
When a listed company falls below a required standard, the NYSE issues a notice and provides a defined cure period to allow corrective action. Only if the company fails to regain compliance within the allotted timeframe would the exchange consider initiating delisting procedures.
The continued listing notice received by Black Rifle Coffee Company is a standard regulatory measure and part of the exchange’s routine oversight framework.
Path Forward and Shareholder Considerations
Over the coming months, the Company will focus on strategies aimed at restoring its share price above the NYSE’s minimum threshold. While the Company has not disclosed specific measures at this stage, it has reaffirmed its commitment to acting in the best interests of shareholders.
Shareholders should note that the cure period allows multiple opportunities to regain compliance, and no immediate action is required on their part. The Company will continue to provide updates as necessary in accordance with regulatory requirements and exchange rules.
Management remains focused on operational performance, financial discipline, brand expansion, and long-term value creation, while simultaneously addressing the technical listing deficiency.
Black Rifle Coffee Company’s receipt of a continued listing notice from the New York Stock Exchange reflects a temporary share price deficiency under Section 802.01C of the NYSE Listed Company Manual. The notice does not affect the Company’s business operations, financial stability, or stock trading status.
With a six-month cure period in place and plans to notify the NYSE of its intent to regain compliance, the Company is evaluating appropriate measures to restore its stock price above the required $1.00 threshold. Throughout this process, Black Rifle Coffee Company will continue to operate normally and maintain compliance with all other applicable listing and regulatory standards.
The situation represents a procedural regulatory matter rather than an operational or financial disruption, and the Company remains committed to strengthening shareholder value while working toward full compliance with NYSE requirements.
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