Sweetgreen Introduces Wraps, Expanding Beyond Bowls
Sweetgreen is entering a bold new chapter in its culinary journey. Known for its chef-crafted bowls, salads, and plates, the brand has now launched Sweetgreen Wraps — a portable, handheld format designed to deliver the satisfaction guests expect while staying true to the company’s commitment to real, thoughtfully sourced ingredients.
This move represents an evolution of the Sweetgreen menu, aiming to cater to customers who seek convenience without compromising quality. The Wraps are currently available as a market test in participating restaurants across most of New York, the Midwest, and select locations in Los Angeles, providing a fresh way for guests to enjoy the Sweetgreen experience.
Portable, Protein-Packed Options
Sweetgreen Wraps are designed to satisfy hunger with convenience and nutrition in mind. Each wrap features over 40 grams of protein and highlights flavors that have become fan favorites, enhanced with scratch-made ingredients and layered textures.
Pricing for the wraps varies by location. In New York City, they start at $10.95 at select locations, with the full lineup priced below $15 across all participating restaurants. This pricing strategy is intended to make Sweetgreen Wraps an accessible choice for on-the-go meals, larger appetites, or when guests want to enjoy variety in their diet while maintaining the quality standards Sweetgreen is known for.
Enhancing Guest Choice
“Wraps are about giving our guests more reasons to choose Sweetgreen,” said Zipporah Allen, Chief Commercial Officer at Sweetgreen. “They deliver the satisfaction people expect from a wrap, upgraded with the real ingredients, quality, and scratch cooking standards that define . This test allows us to explore how this new, portable menu item fits into our guests’ everyday routines and expands our customer base.”
By introducing wraps, Sweetgreen is providing more ways for customers to incorporate its offerings into different parts of their day — from quick lunch breaks to post-work meals — while remaining rooted in the brand’s mission of serving nutritious, thoughtfully prepared food.
Flavorful and Elevated Wrap Options
The Sweetgreen Wrap lineup includes elevated versions of familiar favorites, crafted with real ingredients and balanced flavors.
Classic Chicken Caesar Wrap features antibiotic-free roasted chicken, parmesan crisps, shaved parmesan, garlic breadcrumbs, chopped romaine, Caesar dressing, and a squeeze of lemon. It offers a familiar flavor profile with a fresh, handheld twist.
Chicken Jalapeño Ranch Wrap includes antibiotic-free blackened chicken, corn salsa, white cheddar, pickled onions, tortilla chips, white rice, and charred jalapeño ranch. This wrap delivers bold, spicy flavors with a satisfying combination of textures.
Chicken Salad Bacon Club Wrap combines antibiotic-free green goddess chicken salad with crumbled bacon, avocado, garlic breadcrumbs, tomatoes, chopped romaine, and garlic aioli. It is designed to satisfy guests looking for a hearty, flavorful, and protein-rich option.
Each wrap highlights commitment to scratch-made ingredients, real proteins, and culinary creativity while catering to guests’ desire for convenient, handheld meals.
Expanding Sweetgreen’s Menu Relevance
The introduction of Sweetgreen Wraps represents more than just a new menu item; it reflects the brand’s broader strategy to enhance relevance across a wider range of meal occasions. While Sweetgreen bowls and salads have long been associated with lunch and healthy dining experiences, wraps offer a versatile option for customers who want portability, convenience, and the ability to enjoy a satisfying meal on the move.
This portable format also allows Sweetgreen to appeal to new customer segments, including busy professionals, students, and urban dwellers who prioritize convenience without compromising on nutrition. The wraps test enables to gather insights about customer preferences and behavior, informing potential future expansion of this format nationwide.
Accessible, On-the-Go Dining
One of the key advantages of Sweetgreen Wraps is their portability. The handheld format is designed to meet the needs of guests who want a complete, satisfying meal while on the move. Whether it’s a quick lunch at the office, a snack between errands, or a post-work meal, Sweetgreen Wraps offer a convenient solution that doesn’t compromise on the brand’s high standards for ingredients and preparation.
The wraps provide a new way to experience Sweetgreen’s dedication to real, nutrient-rich foods in a format that is versatile, satisfying, and easy to enjoy anywhere. By expanding the menu in this way, Sweetgreen is demonstrating a commitment to innovation and customer-centric thinking.
Ordering and Availability
Sweetgreen Wraps are currently available at participating locations in New York, the Midwest, and select Los Angeles restaurants. Guests can order directly in-restaurant or through the Sweetgreen app, making it easy to access the new menu option whether dining on-site or taking their meal to go.
For those interested in trying the new wraps, It provides detailed information on participating locations through its website, ensuring that guests can find the nearest spot offering this new handheld option. Delivery options may carry higher starting prices or additional fees, particularly for orders placed through third-party platforms.
About Sweetgreen:
Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what fast food can be: fresh, flavorful, and built on real relationships with growers. Sweetgreen’s supply chain spans the country while remaining rooted in partnerships with local farmers. Today, serves seasonal, chef-crafted menus across more than 280 locations nationwide, creating spaces where food, people, and purpose come together.
Source Link: https://www.businesswire.com/
