Capri Sun Returns Moon Punch to Celebrate Lunar Events
Last year, Capri Sun shifted its focus from the sun to the moon with the launch of Moon Punch, a bold and playful beverage that captured fans’ imaginations. Now, as the moon takes center stage once again with a rare Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in half a century, Capri Sun is commemorating the moment with the comeback of this fan-favorite flavor. This year, the limited-edition release is known as Capri Sun Blood Moon Punch, featuring a vibrant reddish hue inspired by the upcoming lunar events and designed to capture the magic of the moon.
Limited-Edition Glow-in-the-Dark Pouches
To give fans an early taste before the official launch, Capri Sun is offering 10,000 free pouches in honor of NASA’s planned 10-day Artemis II mission. Fans can participate simply by snapping a photo of the moon and submitting it online. The glow-in-the-dark packaging, which first appeared with Moon Punch last year, proved immensely popular, turning the beverage into an instant collector’s item. With the Blood Moon Punch release, Capri Sun continues the trend, featuring eight collectible pouches that highlight different phases of the moon, allowing fans to enjoy both the flavor and a playful visual experience.
Moon Punch’s Meteoric Rise
Moon Punch made a significant splash upon its original release, eclipsing expectations and quickly joining the ranks of Capri Sun’s top-selling flavors such as Fruit Punch and Pacific Cooler. Within a few months, it became clear that Moon Punch had captured the attention of both long-time fans and new consumers, offering a cosmic twist on a classic favorite. The demand for the flavor was so high that retailers and fans alike requested its return, prompting the creation of the Blood Moon Punch edition for 2026.
A Flavor Inspired by Lunar Excitement
Kristina Hannant, Director of Marketing at Capri Sun, highlighted the significance of the lunar theme: “After the overwhelming response to Moon Punch last year, our fans made one thing abundantly clear: they wanted it back. Excitement around the moon is reaching new heights this year – from its dramatic deep-red glow to a historic crewed flyby – and as momentum builds, we knew Capri Sun had to be a part of it. Blood Moon Punch lets us tap into that cultural energy while giving fans exactly what they’ve been asking for.”
The reddish hue of Blood Moon Punch draws inspiration directly from the deep red glow of a total lunar eclipse, known as a Blood Moon. This visual appeal, combined with the playful and fruity flavor profile, makes the beverage not only a tasty treat but also a conversation starter and collectible item for fans of all ages.
Celebrating a Historic Lunar Moment
This year’s Blood Moon Punch release coincides with a rare celestial alignment. The total lunar eclipse on March 3 will mark the last Blood Moon visible until New Year’s Eve 2028, creating a once-in-a-lifetime viewing opportunity. Additionally, NASA’s Artemis II mission marks the first crewed flight around the Moon in more than 50 years, a historic event that reignites public interest in space exploration. Capri Sun is tapping into this cultural moment, connecting the excitement of lunar exploration with the nostalgia and fun of one of its most beloved beverages.
Fans Can Win Early Access
Capri Sun is inviting fans to actively participate in this celebration by entering a giveaway for early access to Blood Moon Punch. For the next ten days, fans can visit moon-punch.com to submit a self-captured photo of the moon. Ten thousand winners will receive a carton of the limited-edition beverage before it hits stores nationwide. The promotion ties in creatively with the Artemis II mission, which is planned as a 10-day crewed flyby of the Moon.
This initiative not only rewards fans but also encourages them to engage with the wonder of the cosmos, aligning the brand with a sense of adventure and discovery. By capturing the moon themselves, participants become part of the excitement, bridging the gap between everyday life and extraordinary lunar events.
Collectible Packaging Enhances the Experience
One of the standout features of Blood Moon Punch is its glow-in-the-dark packaging, a design innovation first introduced with Moon Punch last year. The eight collectible pouches each display a different phase of the moon, from crescent to full, allowing fans to assemble a full lunar cycle. This interactive element adds an extra layer of fun, encouraging repeat purchases and collection among enthusiasts.
The design combines visual appeal with practicality, making the pouches suitable for both consumption and display. Glow-in-the-dark packaging has proven to resonate strongly with younger audiences while also appealing to nostalgic adults, creating cross-generational engagement.
Moon Punch Becomes a Modern Classic
The success of Moon Punch and the enthusiastic reception of Blood Moon Punch demonstrate the enduring appeal of innovative flavor experiences. By creating a product that combines unique taste, visually striking packaging, and cultural relevance, Capri Sun has positioned itself as a brand capable of transcending traditional beverage expectations.
The return of Moon Punch, now as Blood Moon Punch, underscores the power of listening to fans. Market feedback and retail demand played a crucial role in bringing back this flavor, confirming its status as a modern classic within the Capri Sun portfolio.
Capri Sun and the Lunar Connection
Capri Sun’s focus on lunar themes reflects a broader trend in consumer engagement, where brands seek to connect with cultural events and scientific milestones. By aligning Blood Moon Punch with a rare Blood Moon and the historic Artemis II mission, Capri Sun taps into both the wonder of the universe and the excitement of contemporary space exploration.
This approach strengthens brand identity, creating a sense of relevance and adventure. Consumers are not just purchasing a drink—they are participating in a cultural moment, tying personal experiences to larger, shared events.
How to Get Blood Moon Punch
Fans eager to try Blood Moon Punch can participate in the giveaway by submitting a photo of the moon online. Additionally, the limited-edition pouches will be available in stores nationwide starting in February. The eight collectible designs provide an incentive for multiple purchases, while the glow-in-the-dark feature ensures that the packaging remains a memorable part of the overall experience.
Social media also plays a key role in spreading excitement. Fans are encouraged to follow @CapriSun on Instagram for updates, additional promotion details, and inspiration on capturing the perfect moon photo. This interactive campaign integrates digital engagement with in-person product experiences, amplifying the excitement around the launch.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
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