7 Brew Launches Brew Madness Sweepstakes with Over $1 Million in Prizes
7 Brew, the fast-growing drive-thru beverage brand known for its high-energy service and community-focused culture, has officially announced the return of its highly anticipated annual Brew Madness Sweepstakes. The month-long promotion, set to run from March 1 through March 31, 2026, invites customers across the United States to participate in a daily interactive game for the opportunity to win more than $1 million in prizes.
This year’s Brew Madness campaign is bigger, bolder, and more exciting than ever before. In addition to thousands of instant-win prizes, participants will automatically be entered for the chance to win one of three grand prize vehicles — the iconic Ford Bronco — making this one of the brand’s most ambitious sweepstakes to date.
With its signature blend of energy, enthusiasm, and genuine human connection, 7 Brew continues to elevate the traditional beverage run into a memorable daily experience. Brew Madness perfectly captures that spirit by combining fun, rewards, and community engagement into one dynamic campaign.
How the Brew Madness Game Works
Throughout the month of March, customers who visit any participating 7 Brew location can join the excitement by simply driving through and scanning a daily QR code available at the stand. Once scanned, the code directs customers to an online scratch-off style game, where they can instantly discover whether they’ve won a prize.
Each day provides a new opportunity to play and win. Beyond instant prizes, every eligible play also grants automatic entry into the grand prize drawing for one of the three Ford Broncos. This format encourages repeat visits and sustained engagement throughout the promotional period, while maintaining a seamless and easy participation process for guests.
The simplicity of scanning and playing reflects 7 Brew’s commitment to convenience. As a drive-thru-only concept, the brand is built around speed, quality, and customer connection. Brew Madness enhances that experience by adding an element of daily anticipation and excitement to each visit.
Leadership Perspective on Bringing the Energy Back
According to Nick Chavez, Chief Marketing Officer at 7 Brew, the sweepstakes embodies everything the brand stands for — energy, joy, and authentic connection.
“At 7 Brew, we’re all about delivering energy, genuine connection and moments of joy,” Chavez said. “That’s why we’re excited to bring back our annual Brew Madness sweepstakes – bigger and better than ever – with enhanced prizes and even more ways to win. Stop by, take your shot and join the fun.”
The campaign reinforces 7 Brew’s identity as more than just a beverage stop. It is designed to create uplifting daily interactions between team members and customers, turning a quick drink run into a moment of excitement and shared enthusiasm.
A Grand Prize Lineup Built to Impress
At the center of this year’s Brew Madness is an impressive prize pool exceeding $1 million in value. The headline prizes include three Ford Broncos, a vehicle widely recognized for its rugged design, off-road capability, and adventurous spirit. The inclusion of such a coveted grand prize elevates the campaign’s appeal and aligns with the brand’s energetic, bold personality.
Beyond the grand prizes, customers can win a variety of instant rewards that celebrate both sports-inspired fun and the 7 Brew lifestyle. Prizes include:
• 7 Brew branded mini fridges stocked with 7 Energy drinks
• Pop-a-shot basketball arcade games
• Mini basketball hoops
• Basketballs
• Sports jerseys
• T-shirts
• Hoodies
• Hats
• Exclusive drink deals
• Free beverages
This diverse mix of merchandise and experiential rewards ensures that there is something for everyone, from sports enthusiasts to loyal beverage fans.
Featured March Drinks Add to the Celebration
In addition to the sweepstakes, customers can explore 7 Brew’s specially curated March featured drinks collection. These limited-time offerings complement the competitive, high-energy theme of Brew Madness while showcasing the brand’s creativity and bold flavor profiles.
This month’s featured beverages include:
• Irish Blondie Breve – a rich and indulgent coffee drink with a festive twist
• Lucky Seven 7 Energy – a vibrant and invigorating energy beverage
• Pixie Stick 7 Energy – a sweet and nostalgic flavor combination
• Cloud 9 Matcha Latte – a smooth and refreshing matcha-based drink
• Honeybun Coffee Chiller – a dessert-inspired blended coffee treat
These limited-time options encourage guests to try new flavors while participating in the sweepstakes, further enhancing the overall in-store experience.
Expanding Nationwide Momentum
Brew Madness also reflects 7 Brew’s continued rapid expansion across the United States. With more than 600 stands operating in 38 states, the company has established itself as one of the fastest-growing drive-thru beverage brands in the country.
Its growth strategy centers on cultivating kindness, building authentic customer relationships, and delivering fast, high-quality beverages with consistent enthusiasm. Each stand is designed to create a welcoming environment where energy and positivity are part of every transaction.
The brand’s momentum is driven by a combination of strong franchise partnerships, loyal customer engagement, and a differentiated service model that emphasizes speed without sacrificing connection. Brew Madness acts as both a celebration of that growth and a way to deepen customer loyalty through interactive engagement.
A Campaign That Captures Competitive Spirit
Timed to coincide with one of the most competitive sports seasons of the year, Brew Madness taps into the excitement and anticipation associated with bracket-style tournaments and buzzer-beater moments. The daily scratch-off format mirrors the suspense of game-day surprises, giving customers a fresh chance to win every time they visit.
This blend of sports-inspired energy and beverage innovation positions 7 Brew as a brand that understands cultural moments and integrates them seamlessly into customer engagement strategies. By combining digital interactivity with in-person visits, the company creates a hybrid experience that feels modern, accessible, and fun.
Strengthening Customer Loyalty Through Experience
Ultimately, Brew Madness is about more than prizes. It is a strategic initiative designed to strengthen customer loyalty, increase repeat visits, and reinforce 7 Brew’s energetic brand identity. By inviting customers to participate daily, the campaign transforms routine beverage purchases into opportunities for excitement and reward.
As March unfolds, guests across the country will have 31 chances to test their luck, discover new drinks, and potentially drive away in one of three Ford Broncos. With a prize pool exceeding $1 million and a nationwide footprint continuing to expand, 7 Brew’s Brew Madness Sweepstakes underscores the brand’s commitment to delivering joy, energy, and connection — one cup at a time.
Source Link: https://www.businesswire.com/
