Xceed Foodservice Group Leaders Honored with 2026 Sales Leadership Award by Datassential
Xceed Foodservice Group, a portfolio company of San Francisco Equity Partners, has announced that two of its senior leaders, Sean Stanley, Vice President of Marketing & Analytics, and Dave Bremner, Director of Data & Analytics, have been named recipients of the 2026 Sales Leadership Award by Datassential, the global authority on food and beverage intelligence. The recognition underscores the company’s growing influence in transforming how data, analytics, and commercial strategy intersect within the foodservice brokerage landscape.
The annual Sales Leadership Awards celebrate exceptional commercial executives across operators, manufacturers, distributors, and solution providers who are driving meaningful, measurable impact in one of the most dynamic and competitive industries worldwide. As the food and beverage sector continues to evolve amid economic volatility, shifting consumer preferences, and heightened channel complexity, sales leadership has emerged as a decisive competitive advantage rather than a traditional support function.
Recognizing Standout Leadership in a Volatile Market
Today’s foodservice environment is defined by rapid change. Operators are adjusting menus to reflect evolving consumer demands for value, health, and experience. Manufacturers are managing fluctuating input costs and supply chain uncertainties. Distributors are balancing service expectations with operational efficiency. In this environment, the ability to anticipate demand shifts, interpret market signals quickly, and execute decisively can determine whether organizations grow or fall behind.
The Sales Leadership Awards specifically honor leaders who excel at converting insight into action. Winners are recognized for their ability to translate complex data into sharper strategy, faster execution, and tangible business outcomes. This year’s honorees exemplify a new generation of sales leadership—one that blends analytical rigor with operational agility.
Stanley and Bremner were selected for their pioneering work in building and scaling a proprietary platform that transforms raw data into strategic direction. Their approach goes beyond traditional reporting dashboards. Instead, it integrates market intelligence, customer behavior data, and performance analytics into a cohesive ecosystem that empowers teams to act with clarity and confidence.
Transforming Data into Strategic Action Through Axis360
At the core of their achievement is Xceed’s Axis360 ecosystem, a custom-built platform designed to bridge the gap between information and execution. Rather than relying solely on historical data, Axis360 aggregates diverse data streams and organizes them into actionable insights tailored for sales and marketing teams. This enables faster identification of opportunities, improved prioritization of accounts, and optimized go-to-market strategies.
By leveraging this ecosystem, Xceed Foodservice Group has elevated the role of analytics within brokerage operations. The platform enables sales professionals to anticipate demand patterns, align product portfolios with emerging trends, and refine messaging to resonate with operators navigating complex purchasing decisions. In doing so, Stanley and Bremner have helped define a new benchmark for how brokerages can operate in a digitally driven environment.
Their work reflects a broader transformation within the foodservice industry. Sales is no longer simply about relationship management or product placement; it is increasingly about intelligence, foresight, and precision. The integration of real-time insights allows organizations to pivot more effectively, allocate resources strategically, and deliver measurable value to manufacturing partners.
Leadership at the Intersection of Insight and Execution
Sean Stanley emphasized the significance of the recognition, noting the collaborative foundation behind the company’s data-driven evolution. He described the award as a reflection not only of individual achievement but also of a broader organizational commitment to innovation and continuous improvement. Datassential, he added, has played a critical role as a strategic partner, providing foundational intelligence that helped shape the development of Xceed’s analytics capabilities.
The recognition also highlights the growing importance of marketing and analytics functions within commercial organizations. By embedding analytics into decision-making processes, Stanley and Bremner have ensured that strategy is grounded in evidence rather than intuition alone. This shift has enabled Xceed to move with greater speed and accuracy in an increasingly fragmented marketplace.
Their leadership extends beyond technology deployment. It encompasses cultural transformation—encouraging teams to adopt data-driven mindsets, embrace experimentation, and measure outcomes rigorously. In doing so, they have fostered a commercially intelligent organization capable of adapting quickly while maintaining strategic focus.
Industry Perspective on Modern Sales Excellence
Debra Wolman, Chief Sales Officer at Datassential, underscored the changing nature of sales leadership in the food and beverage industry. She noted that success now hinges on the ability to identify demand shifts earlier than competitors, prioritize resources intelligently, and execute with a level of precision that differentiates high-performing teams from the rest.
Her comments reinforce the broader industry trend toward intelligence-led growth. As data availability increases, the competitive edge lies not in access to information alone but in the ability to interpret and operationalize it effectively. The leaders recognized this year have demonstrated that mastery of this discipline can drive outsized impact even in uncertain economic conditions.
For Xceed Foodservice Group, the award signals both validation and momentum. It affirms the company’s strategic investment in analytics and its commitment to building systems that enhance client value. By redefining what brokerage excellence looks like, Stanley and Bremner are positioning the organization at the forefront of a new era in foodservice sales.
A Commitment to Commercial Intelligence
The recognition of Stanley and Bremner reflects Xceed’s broader mission to cultivate a commercially intelligent enterprise—one that integrates data, insight, and execution seamlessly. In a market characterized by volatility and rapid change, this capability serves as a stabilizing force and growth accelerator.
As the foodservice sector continues to navigate evolving consumer expectations and operational complexities, leaders who can blend analytical expertise with strategic vision will remain essential. The 2026 Sales Leadership Award highlights how forward-thinking executives are reshaping the industry by turning information into impact.
Through innovation, partnership, and disciplined execution, Xceed Foodservice Group has demonstrated that intelligence-driven sales is not merely a trend but a defining feature of modern commercial success.
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