7 Brew Expands Retail Presence with Ready-to-Drink Coffee Launch in Walmart Stores Across Arkansas
The U.S. ready-to-drink coffee market continues to expand rapidly as consumers increasingly seek convenient, high-quality beverages that fit seamlessly into their busy lifestyles. Recognizing this growing demand, 7 Brew, the fast-growing drive-thru beverage brand known for its energetic customer experience and customizable drinks, has announced its official entry into the ready-to-drink (RTD) coffee segment. The company revealed that it will launch three canned RTD coffee flavors in select stores of retail giant Walmart across the state of Arkansas, with the rollout beginning on March 14.
The introduction of these canned beverages marks a significant milestone for 7 Brew, which has built its reputation through its drive-thru stands that emphasize speed, personalization, and community connection. By moving into the RTD coffee category, the company is taking an important step toward expanding its brand presence beyond its physical locations and bringing its popular flavors directly into retail environments where consumers shop every day.
Entering the Growing Ready-to-Drink Coffee Market
The ready-to-drink coffee category has experienced remarkable growth in recent years. Busy consumers are increasingly drawn to beverages that offer café-quality flavor without the need to visit a coffee shop. RTD coffee products provide a convenient solution, allowing people to enjoy their favorite drinks at home, at work, or while on the move.
For 7 Brew, entering this segment represents a natural evolution of its brand strategy. The company has quickly gained popularity for its drive-thru beverage concept, which offers a wide range of coffees, energy drinks, teas, smoothies, and flavored beverages. Its colorful stands and upbeat team members have helped create a distinctive customer experience that emphasizes positivity and community engagement.
However, as the brand’s popularity has grown, so too has consumer demand for ways to enjoy 7 Brew drinks outside of its drive-thru locations. The new RTD coffee lineup addresses that demand by delivering the same flavor profiles customers love in a portable, shelf-stable format.
First Retail Launch in Arkansas
The initial retail launch in Walmart stores across Arkansas holds special significance for the company. Arkansas is the home state of 7 Brew, and the brand has built a strong and loyal customer base there through its drive-thru stands. By starting the retail rollout in its home market, the company is able to introduce the product to fans who are already familiar with its beverages.
The partnership with Walmart also reflects a strategic approach to retail expansion. As one of the largest retailers in the world, Walmart offers extensive reach and visibility, providing an ideal platform for introducing a new beverage product to a wide consumer audience.
Priced at $2.98 per can, the new 11-ounce beverages are designed to be accessible while still delivering premium flavor. The cans contain espresso-based coffee drinks made with real cream and 100 percent Arabica coffee, ingredients that mirror the quality customers expect from the brand’s freshly prepared beverages.
Leadership Perspective on the Launch
Company leadership views the RTD launch as a critical step in expanding the brand’s reach and strengthening its connection with customers.
Chris Dawson, President of 7 Brew, emphasized that the ready-to-drink format allows the company to extend its signature beverage experience beyond the drive-thru stands where it originally built its reputation.
According to Dawson, introducing 7 Brew in RTD form provides an opportunity to meet customers wherever they are—whether they are shopping at grocery stores, commuting to work, or simply looking for a quick and flavorful beverage option during their day.
He also noted that maintaining the distinctive flavor profiles customers associate with 7 Brew was a top priority during product development. Ensuring that the canned beverages captured the same craveable taste as the company’s drive-thru drinks was essential for delivering an authentic brand experience in a new format.
The collaboration with Walmart also reflects the retailer’s early support for the brand’s retail ambitions. Launching the RTD line in partnership with such a major retail player allows the company to introduce its products to a broader audience while maintaining strong ties to its Arkansas roots.
Three Signature Flavors Inspired by Fan Favorites
The debut RTD lineup features three coffee beverages inspired by some of the brand’s most popular drinks. Each flavor has been carefully developed to replicate the signature taste combinations that have made them customer favorites at 7 Brew stands.
Blondie® Chilled Espresso Breve
One of the flagship flavors in the RTD lineup is Blondie® Chilled Espresso Breve. This beverage blends buttery caramel and rich vanilla with espresso made from 100 percent Arabica beans and real cream. The result is a smooth, indulgent coffee drink that balances sweetness and bold coffee flavor.
The Blondie drink has long been a standout option at 7 Brew drive-thru locations, and its popularity made it an obvious choice for inclusion in the brand’s first retail offering. By translating this fan-favorite flavor into a canned beverage, the company hopes to give customers an easy way to enjoy the drink whenever and wherever they want.
Brunette Brownie™ Chilled Espresso Mocha
Another signature offering in the RTD collection is Brunette Brownie™ Chilled Espresso Mocha. This beverage combines semi-sweet cocoa with smooth espresso and creamy dairy for a rich, chocolate-forward flavor profile.
The drink draws inspiration from the comforting taste of a freshly baked brownie paired with coffee, creating a dessert-like experience that still delivers the energizing qualities of an espresso beverage. The mocha-style flavor is expected to appeal to consumers who enjoy chocolate-infused coffee drinks that strike a balance between sweetness and depth.
Banana Bread™ Chilled Espresso Breve
The third flavor in the lineup, Banana Bread™ Chilled Espresso Breve, represents one of the brand’s more creative and adventurous flavor concepts. Inspired by a seasonal drink introduced during the summer, this flavor quickly gained popularity among fans for its unique taste combination.
The beverage features notes of ripe banana paired with roasted hazelnut and bold espresso. The flavor profile captures the comforting taste of freshly baked banana bread while incorporating the creamy richness of a classic breve coffee drink.
By including Banana Bread in the launch lineup, 7 Brew is highlighting its reputation for experimenting with distinctive flavors that go beyond traditional coffeehouse offerings.
Expanding the 7 Brew Experience
The RTD coffee launch represents more than just a new product—it signals the beginning of a broader strategy to expand the 7 Brew brand into new channels and consumer occasions.
Drive-thru beverage stands remain the core of the company’s business model, but the introduction of retail products allows the brand to engage with consumers in additional ways. Whether customers are stocking up on drinks during a grocery trip or grabbing a can for their morning commute, the RTD format provides new opportunities for brand interaction.
This expansion also reflects broader trends within the beverage industry, where established café brands are increasingly moving into packaged formats to capture the growing demand for convenient coffee options.
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