Ontario’s wine lovers have a new seasonal sip to discover as Brown Brothers introduces its latest innovation, Moscato Strawberries & Cream, to select Liquor Control Board of Ontario locations across the province. Launching just in time for warmer weather, the limited-edition wine marks the Australian family-owned winery’s first release of this popular flavor in the Ontario market, offering consumers a refreshing and fruit-forward option designed for summer occasions.
As Canadians trade heavy winter routines for lighter, outdoor lifestyles, the arrival of Moscato Strawberries & Cream aligns perfectly with seasonal drinking trends that favor approachable, low-alcohol, fruit-infused wines. Combining vibrant Moscato with ripe strawberry notes and subtle hints of vanilla cream, the new release is positioned as a playful and accessible choice for both established wine enthusiasts and new consumers looking for a lighter alternative.
A New Summer Wine Experience for Ontario
At just 8% alcohol, Brown Brothers’ Moscato Strawberries & Cream is crafted to suit a wide range of social moments—from rooftop gatherings and patio brunches to park picnics and evening celebrations. Its low alcohol content and naturally sweet profile make it especially appealing to younger adult consumers seeking relaxed, easy-drinking beverages that fit modern social lifestyles.
The product’s launch comes at a time when flavored wines and lower-alcohol beverages continue to gain momentum globally. Consumers are increasingly gravitating toward drinks that offer flavor innovation without sacrificing drinkability, and Moscato remains one of the most approachable categories for those entering the wine market.
For Ontario’s urban consumers, particularly in cities like Toronto, the new release is expected to resonate strongly. Its bright flavor profile and contemporary branding position it as a social beverage designed for warm-weather entertaining and casual connection.
Designed for Seasonal Celebrations
To support the launch, Brown Brothers is encouraging consumers to embrace what it calls the “Strawberry Social”—a themed gathering concept inspired by the wine’s flavor profile and summery appeal.
The idea centers around creating elevated but effortless experiences: tables adorned with fresh strawberries and desserts, curated playlists, and chilled glasses of Moscato Strawberries & Cream served among friends and family. The campaign aims to position the wine not just as a beverage, but as part of a broader lifestyle experience tied to celebration, togetherness, and memorable seasonal moments.
This experiential marketing approach reflects broader beverage industry trends, where brands increasingly focus on emotional storytelling and lifestyle branding to connect with younger audiences.
A Family Legacy Rooted in Innovation
Founded in 1889 in Victoria, Brown Brothers has grown into one of Australia’s most recognized wine producers while remaining family-owned across four generations.
Today, the winery continues to be shaped by members of the Brown family, including fourth-generation sisters Katherine Brown, Caroline Brown, and Emma Brown, who play active roles in guiding the company’s strategic and creative direction.
The company has long been known for balancing tradition with innovation. Over the years, Brown Brothers has introduced multiple new varietals and formats designed to attract evolving consumer tastes. Among its most notable successes was helping popularize Moscato in Australia, transforming what was once considered a niche varietal into one of the country’s most commercially successful wine categories.
According to Emma Brown, the company’s philosophy has always centered on making wine enjoyable and approachable.
“We’ve always believed wine should be fun, approachable, and something that brings people together,” Brown said. “Moscato Strawberries & Cream captures that spirit perfectly.”
That consumer-first mindset has helped Brown Brothers remain relevant in an increasingly competitive global wine market, especially among younger drinkers who value authenticity, experimentation, and accessible luxury.
Crafted from Signature Moscato
Brown Brothers’ Moscato Strawberries & Cream is built on the winery’s best-selling Moscato foundation, produced using Muscat of Alexandria grapes, a classic varietal known for its aromatic character and naturally sweet flavor profile.
To create the new release, the winery layered its traditional Moscato base with:
- Fresh strawberry notes for bright fruit character
- Soft vanilla cream tones for smoothness and balance
- Delicate floral aromas that enhance the wine’s aromatic appeal
The result is a vibrant, lightly sparkling wine designed to be served chilled and enjoyed in casual social settings.
Its sensory profile makes it particularly versatile, pairing well with fruit-based desserts, soft cheeses, light pastries, and summer snacks.
Three Ways Brown Brothers Suggests Enjoying It
To inspire consumers, Brown Brothers has shared several serving suggestions designed to maximize the wine’s seasonal appeal.
1. Create a Summer Pitcher
A simple pitcher combining chilled Moscato Strawberries & Cream with fresh strawberries and mint offers a refreshing twist for group gatherings. The fruit-forward blend adds visual appeal and enhances the wine’s naturally sweet character.
2. Host a Garden Gathering
The winery recommends pairing the wine with grazing boards featuring marinated cheeses, nuts, berries, and pastries. This creates an elevated yet approachable entertaining experience ideal for outdoor dinners or backyard parties.
3. Pack a Stylish Picnic
For more relaxed occasions, Brown Brothers suggests bringing a chilled bottle alongside fresh fruit, snacks, and outdoor essentials like blankets and games—an easy way to create an effortless summer outing.
These ideas reinforce the product’s positioning as a lifestyle beverage rather than simply another bottle on the shelf.
Growing Demand for Flavor-Led Wines
The Ontario launch also reflects a larger global trend toward flavored and specialty wines, especially among younger legal-age consumers.
Wine brands worldwide are increasingly innovating with fruit infusions, lower alcohol levels, and alternative serving formats to capture attention in a crowded beverage market. Competition from ready-to-drink cocktails, hard seltzers, and premium ciders has pushed traditional wine producers to rethink how they engage modern drinkers.
Brown Brothers appears to be responding strategically, leveraging its established Moscato expertise while introducing playful new flavor combinations that feel contemporary and accessible.
Limited-Time Availability
Brown Brothers Moscato Strawberries & Cream is now available for a limited time at select Liquor Control Board of Ontario retail stores across Ontario.
Given the product’s strong performance in Australia and growing international demand for seasonal flavored wines, the winery expects strong consumer interest during the summer selling season.
For Ontario shoppers seeking a fresh, fruit-forward wine designed for entertaining, Brown Brothers’ latest launch may become one of the season’s standout pours.
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