Fresh Del Monte Produce Inc., one of the world’s leading providers of fresh and shelf-stable fruits and vegetables, has announced a major global collaboration with Disney and Pixar’s highly anticipated “Toy Story 5,” set to premiere in theaters on June 19, 2026. The partnership marks a unique blend of entertainment and healthy living, designed to bring excitement to grocery shopping while encouraging families to make nutritious choices through engaging, character-driven experiences.
The campaign, which spans multiple international markets, leverages the enduring popularity of the Toy Story franchise to connect with families and children in a fresh and meaningful way. Through the initiative, Fresh Del Monte is introducing more than 600 million co-branded pineapple hangtags and banana stickers featuring beloved Toy Story 5 characters such as Woody, Buzz Lightyear, Jessie, and other fan favorites. These specially designed labels will appear in produce aisles across participating retail locations worldwide, transforming everyday fruit purchases into a playful and memorable experience.
The collaboration reflects Fresh Del Monte’s ongoing strategy to make healthy eating more accessible and appealing, especially to younger consumers. By integrating entertainment icons into its product packaging and promotional efforts, the company aims to inspire families to prioritize fresh fruit while making grocery shopping more interactive and enjoyable.
Ivan Brown, Senior Director of Marketing for Fresh Del Monte North America, emphasized the significance of the partnership and its broader mission.
“We are thrilled to collaborate with Disney and Pixar’s Toy Story 5 and bring the magic of these iconic characters directly into homes and grocery stores around the world,” Brown said. “At Fresh Del Monte, our goal is to make fresh fruit a fun and essential part of daily life. Partnering with one of the most beloved entertainment franchises allows us to create unforgettable moments for families while reinforcing the importance of healthy habits.”
The global promotional campaign goes far beyond product packaging. Fresh Del Monte has developed a multi-platform consumer engagement strategy that combines in-store visibility, digital interactivity, and experiential rewards to maximize participation.
One of the campaign’s most visible components is the co-branded packaging initiative. Del Monte® bananas, Del Monte Gold® pineapples, and the premium Honeyglow® pineapples now feature exclusive Toy Story 5 artwork on stickers and hangtags. Available in stores and through participating online grocery channels through July 31, 2026, the packaging serves as both a collectible keepsake and an invitation to join the broader campaign experience.
A major highlight of the promotion is the Barcelona Sweepstakes, offering families a chance to win a once-in-a-lifetime vacation. Consumers aged 18 and older can enter by scanning a QR code found on participating fruit labels or by visiting the official campaign website, freshdelmontefun.com. The grand prize includes a five-night family trip to Barcelona, Spain, featuring curated experiences such as visits to the city’s famed colorful parks and gardens, tickets to Barcelona’s renowned science museum, a guided horseback excursion through Montserrat, and a variety of family-friendly culinary treats including authentic gelato.
The travel giveaway aligns with the adventurous spirit of Toy Story while reinforcing Fresh Del Monte’s emphasis on memorable family experiences linked to healthy lifestyles and global exploration.
In addition to the sweepstakes, the company is expanding its digital engagement through interactive content and social media promotions. Fresh Del Monte’s Instagram channels will host exclusive Toy Story 5-themed activities, including recipe ideas that encourage consumers to incorporate fresh fruits into family meals and snacks. Followers will also have opportunities to win movie tickets, branded merchandise, and other limited-edition promotional items tied to the film release.
This digital strategy reflects the growing importance of omnichannel marketing in the produce sector, where brands are increasingly looking beyond traditional retail displays to create deeper emotional connections with consumers. By combining physical packaging with mobile technology, QR-driven participation, and social storytelling, Fresh Del Monte is positioning itself at the forefront of experiential produce marketing.
The campaign also demonstrates the company’s ability to leverage large-scale partnerships to strengthen brand visibility and consumer loyalty. Disney and Pixar’s Toy Story franchise has remained one of the most recognizable and successful entertainment properties in the world for nearly three decades, making it a powerful platform for Fresh Del Monte to expand its reach among families and younger shoppers.
For Fresh Del Monte, this partnership aligns with broader efforts to modernize produce marketing and engage the next generation of consumers. Fresh fruit, traditionally marketed on attributes like freshness, taste, and nutritional value, is increasingly being promoted through lifestyle experiences and emotional branding—an area where this collaboration stands out.
Industry analysts note that campaigns like this can have measurable impacts on purchasing behavior, particularly among parents seeking healthier food options for children. Character-driven promotions often increase product visibility and impulse purchases, while also helping to normalize healthier choices among younger audiences.
The initiative builds on Fresh Del Monte’s history of innovative brand partnerships and reflects the company’s continued investment in consumer engagement. As the global fresh produce industry becomes increasingly competitive, such campaigns help differentiate brands in crowded retail environments and create stronger consumer recall.
The sweepstakes runs from May 1, 2026, through July 31, 2026, and is open to legal residents of the 50 United States, the District of Columbia, and Canada who are 18 years of age or older. No purchase is necessary to enter or win, and the total estimated value of all prizes is $12,810 USD. Winners will be selected based on eligible entries received during the promotional period.
Consumers interested in participating can visit Fresh Del Monte Fun for complete rules, eligibility requirements, and entry details. Additional campaign updates and exclusive content can also be found on Fresh Del Monte’s official website and the company’s Instagram page.
As anticipation builds for the theatrical release of Toy Story 5, Fresh Del Monte’s global collaboration offers a timely and imaginative way to connect entertainment with nutrition—turning simple fruit purchases into moments of joy, discovery, and healthier family habits.
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