Padilla, one of the top 20 public relations firms in the United States, has earned widespread recognition across the communications industry for its integrated marketing campaign developed in partnership with Seafood from Norway and the 2025 Sea-To-Table Restaurant Week initiative. The award-winning campaign, which successfully elevated awareness and consumer demand for Norwegian seafood throughout the Northeast U.S., received multiple national and regional honors for its strategic execution, creativity, and measurable business impact.
The campaign’s latest accolades include two prestigious 2026 PRSA Silver Anvil Awards, presented by the Public Relations Society of America (PRSA). Recognized as one of the highest distinctions in the communications and public relations industry, the Silver Anvil Awards celebrate outstanding strategic public relations programs and organizational excellence.
Padilla received Silver Anvil honors in two highly competitive categories: Marketing: Consumer Products – Regional Focus and Events + Observances (More Than Seven Days): Associations/Government/Nonprofit Organizations. The recognition highlights the agency’s ability to combine storytelling, experiential marketing, media engagement, and culinary partnerships into a cohesive campaign that drove significant consumer engagement and commercial results.
In addition to the PRSA recognition, Padilla also earned a Certificate of Excellence at the 2026 PRovoke Media Innovation SABRE Awards North America, which honor superior achievement in branding, reputation management, and engagement campaigns across the communications sector. The campaign’s regional success was further underscored by a 2026 Virginia PR Award for Integrated Communications and the prestigious Best in Show distinction at the 2026 Minnesota PRSA Classics Awards.
At the center of the campaign was Sea-To-Table Restaurant Week 2025, a large-scale culinary promotion designed to introduce more American consumers to premium Norwegian seafood through authentic dining experiences and chef-led storytelling. The initiative focused on increasing consumer trial, awareness, and long-term preference for Norwegian seafood products by partnering with acclaimed chefs and restaurants across New York and Philadelphia, two influential food markets in the Northeast United States.
The campaign combined several integrated communications elements to maximize visibility and consumer engagement. Participating restaurants developed exclusive Norwegian seafood menu items that showcased the quality, sustainability, and versatility of products sourced from Norway. These limited-time dishes were promoted through coordinated public relations outreach, influencer collaborations, social media engagement, and experiential dining events that encouraged consumers to connect directly with the Seafood from Norway brand.
Padilla’s strategy also leveraged the credibility and influence of culinary professionals, food media, and hospitality leaders to amplify awareness. Chef partnerships played a critical role in demonstrating the premium quality and culinary appeal of Norwegian seafood to diners, while influencer engagement and targeted media relations generated extensive coverage across both local and national food and lifestyle outlets.
The campaign delivered strong measurable results during the promotional period. More than 3,300 featured Norwegian seafood dishes were sold through participating restaurants during the limited-time event. The program also secured participation from 17 restaurants, including several Michelin-listed venues and establishments recognized by The New York Times for culinary excellence.
Perhaps most notably, the initiative generated lasting impact beyond the campaign itself. According to campaign results, 82% of participating restaurants chose to retain their Norwegian seafood dishes on their menus even after Restaurant Week concluded. This outcome demonstrated not only strong consumer response but also long-term restaurant confidence in Norwegian seafood products and continued demand from diners.
Michelle Amoroso, Senior Vice President of Padilla Food, Beverage and Agriculture, said the awards reflect the effectiveness of integrated communications strategies that combine authentic storytelling with meaningful consumer experiences.
“These awards reflect the power of culturally relevant storytelling, strategic partnerships and integrated communications to create meaningful business impact,” Amoroso said. “We’re proud to partner with Seafood from Norway to introduce more consumers to high-quality sustainable Norwegian seafood through authentic culinary experiences that resonate with diners and chefs alike.”
Padilla has maintained a long-standing partnership with Seafood from Norway and the Norwegian Seafood Council, focusing on expanding awareness and strengthening consumer preference for Norwegian seafood products within the U.S. market. Through a combination of influencer relations, retail activations, experiential campaigns, and strategic communications programs, the partnership has worked to position Norwegian seafood as a premium, sustainable choice for American consumers.
The success of the Sea-To-Table Restaurant Week initiative also reflects growing interest among U.S. consumers in sustainably sourced seafood and high-quality international culinary experiences. Norwegian seafood products, known globally for strict sustainability standards, cold-water quality, and traceability, continue to gain traction among chefs, restaurants, retailers, and consumers seeking premium seafood options.
Karine Rød Haraldsson, Director USA for the Norwegian Seafood Council, emphasized that the recognition represents the success of long-term collaboration and strategic market development efforts in the United States.
“This recognition is a strong testament to what can be achieved through close collaboration and a clear, long-term strategy in the U.S. market,” Haraldsson said. “Together with our partners, we are seeing that consistent, targeted efforts can strengthen both awareness and preference for Seafood from Norway in the U.S. market.”
Industry recognition for the campaign highlights the growing importance of integrated experiential marketing within the food and beverage sector. By blending public relations, culinary partnerships, influencer engagement, and direct consumer interaction, Padilla successfully created a campaign that not only increased brand visibility but also translated awareness into measurable sales and long-term menu adoption.
The campaign’s multiple awards further reinforce Padilla’s reputation as a leading communications agency specializing in food, beverage, agriculture, and consumer engagement. As brands increasingly seek authentic ways to connect with consumers through experiences and storytelling, campaigns such as Sea-To-Table Restaurant Week illustrate how strategic partnerships and integrated marketing can drive both cultural relevance and business growth.
With strong consumer response, restaurant participation, and continued menu integration following the promotional period, the campaign has established a successful model for future seafood marketing initiatives in the United States. The recognition from PRSA, PRovoke Media, and regional communications organizations serves as a testament to the campaign’s innovation, effectiveness, and lasting impact on consumer perception of Norwegian seafood in one of the country’s most competitive culinary markets.
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