Mac & Cheese Gets a New Twist with GOODLES’ Launch of Twirly Mac
GOODLES, the innovative food brand known for reinventing the traditional boxed macaroni and cheese category, has unveiled its latest breakthrough product: Twirly Mac. Designed to deliver a completely new way to enjoy mac and cheese, Twirly Mac introduces a unique noodle shape paired with bold, adventurous flavors that aim to transform the everyday comfort food experience.
The new product line launches with three distinctive varieties: Cheddar Weather, Alfredo Heights, and Hotshot Jackpot. Each flavor combines GOODLES’ signature focus on taste, nutrition, and creativity while introducing a noodle format unlike anything currently available in the mac and cheese aisle.
With Twirly Mac, GOODLES is moving beyond traditional pasta shapes and creating a more interactive eating experience. The new spiral-inspired noodle is designed to be easily twirled around a fork while capturing more sauce with every bite. According to the company, the innovative shape allows consumers to experience mac and cheese in an entirely new way, offering a combination of texture, flavor, and fun.
“A little twirl can change your entire perspective,” GOODLES said in describing the inspiration behind the new product. The company believes Twirly Mac represents a fresh evolution of the category, blending the nostalgia of classic mac and cheese with modern expectations for exciting flavors and better-for-you ingredients.
The three new varieties were developed to deliver complex flavor profiles while maintaining GOODLES’ commitment to nutrition. All Twirly Mac products are Clean Label Certified and feature ingredients designed to provide both indulgence and nutritional benefits.
Cheddar Weather delivers a rich, comforting cheddar mac experience with a warm and savory flavor profile. Inspired by the feeling of a cozy Sunday meal combined with the comfort of a favorite homemade dish, the variety offers a familiar taste with a GOODLES twist.
Alfredo Heights reimagines classic Alfredo mac and cheese by incorporating white miso, adding depth and a satisfying savory note to the creamy sauce. The flavor is designed for consumers looking for a more elevated take on traditional Alfredo pasta.
Hotshot Jackpot brings a bolder experience with a chili garlic cheddar combination. Featuring layers of chili, soy, garlic, and scallions, the variety balances richness and spice to create a flavorful option for consumers seeking a little extra excitement in their bowl.
“From the very beginning, we have been bending the edges of what’s possible in Mac & Cheese,” said Jen Zeszut, CEO and Co-Founder of GOODLES. “Our nutrition, our branding, our flavors, our packaging, and our passionate community of fans have all challenged what people expect from the category. Twirly Mac is the next frontier.”
Zeszut explained that Twirly Mac is not simply an extension of the company’s existing product lineup but represents a new approach to how consumers experience mac and cheese. The launch reflects GOODLES’ broader mission of bringing innovation and creativity to a category that has remained largely unchanged for decades.
The company has built a strong following by combining nostalgic comfort food with modern nutritional standards. Twirly Mac continues that approach by delivering the same nutritional advantages that consumers have come to expect from GOODLES products while introducing a new format designed for greater enjoyment.
Each serving of Twirly Mac provides 14 grams of protein, 7 grams of fiber, and 21 nutrients from plants, helping consumers enjoy a meal option that balances flavor and nutrition. The company emphasized that the new noodle shape is not a ramen-inspired product but rather a completely original pasta innovation created specifically for the mac and cheese category.
“Twirly Mac was a true R&D challenge, and that’s what made it exciting,” said Molly Michet, Chief Product Officer at GOODLES. “We set out to create a brand-new eating experience for our Mac & Cheese-loving community, and that included designing a noodle shape that holds sauce in a completely different way than our classic Mac.”
Michet added that developing the new noodle format also opened new possibilities for flavor creation. The shape allowed GOODLES’ product development team to experiment with more layered and complex flavor combinations, ultimately creating a product that is both fun to eat and satisfying.
The launch of Twirly Mac represents another step in GOODLES’ efforts to redefine expectations within the mac and cheese market. By combining innovative pasta design, bold flavors, and plant-powered nutrition, the company aims to attract both longtime mac and cheese fans and consumers looking for new food experiences.
As the brand continues to expand its presence in the growing better-for-you comfort food category, GOODLES believes Twirly Mac will introduce consumers to a new standard for what mac and cheese can be—one that is more playful, flavorful, and nutritious while still delivering the comfort people love.
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