Nextdoor Brings Back Halloween Treat Map, Sponsored by Reese’s in the U.S.
Nextdoor Holdings, Inc. (NYSE: NXDR), the neighborhood-focused social networking platform, has announced the return of its annual Halloween Treat Map for the 14th consecutive year. The initiative is designed to help neighbors connect, discover local Halloween activities and make the most of one of the year’s most anticipated community celebrations. This year, the Treat Map returns with new features that make it easier for families to find trick-or-treat destinations, explore decorated homes and discover nearby events and businesses participating in the Halloween festivities.
In the United States, the 2026 Treat Map is sponsored by Reese’s, a well-known confectionery brand from The Hershey Company. The partnership also brings back Reese’s Trick-or-Treatiest Street in America, a nationwide celebration recognizing neighborhoods that demonstrate exceptional Halloween enthusiasm through decorations, community activities and festive traditions.
Available from October 8 through October 31, the Treat Map invites residents across the United States, the United Kingdom and Canada to add pins highlighting Halloween destinations in their communities. The expanded experience reflects Nextdoor’s commitment to helping people connect with their neighbors while making it easier to plan enjoyable and memorable Halloween experiences.
Nextdoor Expands the Treat Map Experience
For its 14th year, the Treat Map introduces several updates intended to make neighborhood Halloween planning more convenient and interactive. One of the most significant changes is the ability for neighbors to select the type of destination they want to share on the map.
Participants can add a home pin to let others know that they are welcoming trick-or-treaters, distributing treats or decorating their properties for Halloween. Alternatively, residents can identify local destinations, including Halloween events, attractions and businesses that are contributing to the seasonal celebrations.
The new tagging system helps neighbors understand what each location offers before deciding where to go. Available tags include “Decorations,” “Halloween event” and “Local business.” These labels provide useful information about the activities and attractions available throughout a neighborhood, helping families identify destinations that match their interests and preferences.
The addition of local businesses and community events represents an expansion beyond the traditional focus on residential trick-or-treating. Families can use the map to discover more of what their neighborhoods have to offer, from elaborately decorated houses and seasonal attractions to local businesses participating in Halloween activities.
To simplify participation, Nextdoor has also improved the process for adding a home pin. Previously, users might have needed to create a post from scratch to share information about their Halloween plans. This year, suggested template wording helps residents create their pins more easily, reducing the effort required to participate.
These improvements are intended to encourage broader community participation and make the Treat Map a more practical resource for residents preparing for Halloween night.
New Filters Help Families Plan Their Halloween Routes
Another important enhancement is the introduction of filtering capabilities, allowing users to narrow down the destinations displayed on the Treat Map according to their needs.
Families have different preferences when planning Halloween activities, and the updated map is designed to accommodate some of those differences. For example, households offering non-food treats can identify themselves accordingly. Parents can then filter the map to find homes that provide alternatives to traditional candy.
This feature can be particularly useful for families whose children have dietary restrictions, food allergies or other reasons for preferring non-food Halloween treats. By making this information easier to identify, the map can help parents plan routes that better suit their children’s needs.
The filtering functionality also supports households that offer treats for pets. Residents can indicate that pet treats are available, enabling pet owners to find destinations that welcome their animal companions during Halloween activities.
In addition, the map allows users to identify homes that open their doors earlier in the evening. Parents who prefer to take younger children trick-or-treating before the busiest hours can filter for these destinations when organizing their routes.
Together, these updates make the Treat Map more flexible and useful for households with different schedules and preferences. Rather than relying exclusively on general neighborhood information, families can use the available tags and filters to identify locations that better fit their Halloween plans.
Reese’s Trick-or-Treatiest Street in America Returns
In the United States, the Treat Map will once again feature Reese’s Trick-or-Treatiest Street in America, a nationwide initiative celebrating communities that embrace Halloween with enthusiasm.
The program highlights the Top 150 Streets identified through Reese’s data and community insights into neighborhoods known for their Halloween spirit and activities. These destinations recognize the residents and communities that make the holiday special through decorations, neighborhood traditions and shared celebrations.
By integrating the featured streets directly into the Treat Map, Nextdoor and Reese’s are making it easier for families to discover these destinations while planning their Halloween routes.
The initiative also provides an opportunity to recognize the collective effort that goes into creating memorable Halloween experiences. Elaborate decorations, welcoming porches and neighborhood gatherings often depend on residents working together to establish a festive atmosphere.
Through the Trick-or-Treatiest Street program, Reese’s celebrates those efforts while encouraging families to explore communities that take Halloween celebrations to the next level.
The partnership combines Nextdoor’s neighborhood connections with Reese’s longstanding association with Halloween treats. It also reinforces the idea that the holiday is about more than collecting candy: it is an opportunity for neighbors to interact, participate in local traditions and create shared memories.
Privacy and Participation Remain Important
Although the Treat Map is designed to make Halloween planning easier, participation remains voluntary. Neighbors decide whether to add a pin and determine what information they want to share with others.
Nextdoor has emphasized that the map is intended to support neighborhood planning without collecting additional location information beyond what residents choose to disclose through their pins.
The company also notes that the details included in individual pins are supplied by neighbors and are not verified by Nextdoor. Users should therefore consider the information as community-provided guidance rather than independently confirmed information.
This approach allows residents to participate according to their comfort levels while helping others discover potential Halloween destinations. Neighbors can choose to share details about their decorations, available treats or local activities without being required to participate in every aspect of the map.
As families use the Treat Map to plan their routes, they can review the available information, select destinations that suit their needs and make their own decisions about where to visit.
Nextdoor Highlights the Community Spirit of Halloween
Nirav Tolia, CEO and co-founder of Nextdoor, said Halloween remains an important opportunity for people throughout a neighborhood to come together.
“Halloween is one of the few nights a year when an entire street comes together,” Tolia said. He explained that the Treat Map has consistently focused on helping neighbors make the most of the occasion, while this year’s expanded features allow users to discover more destinations beyond residential porches.
The updated map can help families find a haunted house nearby, identify a bakery offering seasonal refreshments or discover other local attractions contributing to the Halloween atmosphere. According to Tolia, expanding the map to include these destinations gives residents more ways to explore their communities and participate in local celebrations.
Melissa Blette, senior brand manager for the Reese’s brand at The Hershey Company, also emphasized the importance of neighborhood traditions and community connections.
She noted that Halloween celebrations are built through streets, porches and neighborhoods, with residents helping create the experiences that make the holiday memorable. Through Reese’s Trick-or-Treatiest Street in America and its partnership with Nextdoor, the company aims to recognize communities that demonstrate exceptional Halloween enthusiasm while helping families discover places where residents fully embrace the festivities.
The collaboration highlights the shared role of brands, neighborhood platforms and local residents in supporting seasonal traditions.
A More Connected Halloween for 2026
With the return of the Treat Map, Nextdoor is expanding its role in helping communities organize and participate in local Halloween activities. The addition of destination categories, descriptive tags, suggested templates and personalized filters provides residents with more options for sharing information and planning their celebrations.
For families, the map offers a way to discover participating homes, explore Halloween events and identify businesses adding to the seasonal atmosphere. For residents and local businesses, it provides an opportunity to highlight their contributions and connect with others in their communities.
Supported by Reese’s in the United States, the 2026 Treat Map combines neighborhood discovery with the celebration of Halloween traditions. The inclusion of Reese’s Trick-or-Treatiest Street in America further recognizes the communities that invest time and creativity in making the holiday special.
Running from October 8 through October 31 across the United States, the United Kingdom and Canada, the initiative encourages neighbors to share what makes their communities unique. By helping families discover destinations and plan routes according to their preferences, Nextdoor and Reese’s aim to make Halloween 2026 a more connected, accessible and memorable experience for participating neighborhoods.
Source Link:https://www.businesswire.com/
