Resonant Technology Group and Wilbur-Ellis Forge New Distribution Alliance
Resonant Technology Group, a pioneer in agricultural solutions, has announced a strategic distribution agreement with Wilbur-Ellis, renowned for its expertise in marketing and distributing plant protection and nutritional products. This collaboration marks a significant milestone in Resonant’s growth strategy, aiming to broaden the availability of its cutting-edge products across diverse agricultural sectors.
Under this partnership, Wilbur-Ellis will distribute Resonant’s innovative products, extending beyond their successful vineyard solutions to encompass a wider array of offerings. Leveraging Wilbur-Ellis’s extensive distribution network, the agreement seeks to introduce Resonant’s products to new markets and customers, reinforcing both companies’ commitment to sustainable agricultural practices.
“This partnership with Wilbur-Ellis represents a compelling opportunity for Resonant Technology Group to expand our footprint in the North American agricultural industry,” said Michael Hoffmann, CEO of Resonant. “Wilbur-Ellis’s robust distribution channels and deep market insights make them an ideal partner to help us deliver our innovative solutions to a broader customer base across the country.”
Armon Azevedo, Wilbur-Ellis retail manager in California, expressed enthusiasm about the ongoing collaboration: “We are thrilled to continue our partnership with Resonant Technology Group. Their reputation for innovation and quality aligns with our mission to provide the most effective and sustainable solutions to our clients. Starting with the vineyard sector, where both companies have established strong roots, we are eager to introduce Resonant’s exceptional product line to our diverse customer base.”
Resonant’s vineyard products have already demonstrated significant success, currently deployed across six wineries spanning 600 acres in California, across ten grape varieties. Additionally, these products have a longstanding history of success in Italian vineyards for over two decades. Resonant’s suite of advanced vineyard applications promotes a robust soil microbiome, enhancing vine productivity and resilience to environmental stresses such as water shortages and heat, ultimately leading to improved yields and higher-quality grapes.
This alliance underscores Resonant Technology Group and Wilbur-Ellis’s shared commitment to advancing agricultural sustainability and innovation, paving the way for enhanced agricultural productivity and quality.
