Wine Enthusiast Media, a premier innovator in the world of wine, has unveiled the Wine Enthusiast Tasting Room Directory in collaboration with Tock, a leading reservations and table management platform. This new directory features thousands of tasting room listings from around the globe, offering a comprehensive resource for wine tourism. As a Certified B Corporation, Wine Enthusiast integrates its extensive knowledge of wines and winemakers into this dynamic directory.
The Tasting Room Directory provides a host of tools to enhance travelers’ wine adventures, including:
- Enhanced Listings: Partnered pages with stunning visuals, location details, interactive maps, and aligned editorial content.
- Ratings and Reviews: Integrated assessments from Wine Enthusiast’s esteemed tasting panel for a quick view of each winery’s quality and style.
- Custom Search Features: Dynamic filters that help travelers find vineyards that fit their itinerary.
- Google Maps Integration: User-friendly navigation to explore regions and tasting rooms.
- Seamless Booking: A smooth planning experience through Tock’s reservation system.
According to Ipsos, Wine Enthusiast’s audience is a top demographic for luxury travel and personal vacation spending, drawing millions of monthly visitors to WineEnthusiast.com. High-traffic travel articles, like ‘The Best Napa Wineries to Visit Right Now,’ further highlight the platform’s influence in wine media and e-commerce.
Jacqueline Strum, President of Wine Enthusiast Media, emphasized the importance of wine tourism in engaging both long-time enthusiasts and new explorers. “Our audience has shown a strong desire for more ways to explore, and we’re excited to launch this new travel division to meet that demand,” she said. “The Tasting Room Directory is designed to be the ultimate guide for discovering and enjoying the best vineyards, reflecting our commitment to providing dynamic and digital-first resources for wine lovers.”
For more details on Wine Enthusiast Companies, how to list your winery in the Tasting Room Directory, or to request an interview with the Wine Enthusiast team, please visit our website.
a Certified B Corporation and the ultimate source of innovation and information around wine. Founded in 1979 by Adam and Sybil Strum, the company is composed of Wine Enthusiast Commerce and Wine Enthusiast Media. Embodying the commerce side, the Wine Enthusiast Shop provides premium wine-lifestyle products, reaching millions of consumers globally via direct mail, an e-commerce site, and a business-to-business division. Representing the media side, Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine news, food trends, and more than 25,000 ratings and reviews annually.
