Today, Kraft Heinz is bringing IHOP®-inspired pancake syrups to homes nationwide, making home breakfasts as delightful as dining out. IHOP’s classic pancakes and syrup combination has long been a favorite, with the chain selling over 400 million pancakes annually. Now, with the launch of IHOP Original and Butter Pecan syrups in grocery stores across the country, it’s easier than ever to enjoy IHOP’s beloved flavors with your home-cooked breakfast.
The syrup aisle, which has seen little innovation in over 60 years, is ripe for disruption. As the global leader in condiments, Kraft Heinz partnered with breakfast expert IHOP to introduce a delicious syrup for breakfast items like pancakes, waffles, and French toast. Like the syrups in its restaurants, IHOP retail syrups do not contain high fructose corn syrup and feature the iconic flavors that have made IHOP a breakfast leader.
“At Kraft Heinz, we’re dedicated to making our consumers’ lives delicious, and our partnership with IHOP is doing just that by bringing its indulgent syrups to grocery stores nationwide,” said Danielle Coopersmith, Associate Director of Marketing at Kraft Heinz. “We’re excited to offer families an easy way to enjoy their favorite IHOP® flavors at home.”
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was an obvious choice,” said Candice Jacobson, Executive Director of Brand Communications at IHOP. “Our mission at IHOP is to serve more joy to more guests every day, and offering syrup at retail allows even more guests to experience that joy at home in addition to in our restaurants.”
IHOP syrups are the first breakfast innovation within Kraft Heinz’s Taste Elevation platform, which focuses on flavor enhancement and comprises 41 percent of the company’s global portfolio. Following the introduction of IHOP coffee to grocery aisles, the launch of the new IHOP Original and Butter Pecan syrups highlights the importance of partnerships and the Taste Elevation platform in driving innovation and growth for the company.
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways
