With excitement ramping up, Malaysia’s largest futsal tournament, MILO® Hidup Bola (MHB) 2024, is back and bigger than ever for its 18th edition. Expanding from six regional locations to 13 states and the Federal Territory of Kuala Lumpur this year, MHB is poised to be the most inclusive futsal event in the country. It aims to discover emerging youth talent nationwide while promoting active lifestyles.
The tournament kicked off in June, with preliminary rounds running until August 24. Already, 12,000 players have participated, marking the highest turnout in MHB’s history and reflecting the sport’s enduring popularity. Designed to be accessible to teams from every corner of Malaysia, MHB features under-12 and under-16 players competing across states for the coveted title. Matches have been held in Selangor, Sabah, Pahang, Sarawak, Penang, Johor, and Negeri Sembilan as the tournament reaches its midpoint.
Kerwin Lim, Sports Marketing Manager of MILO®, Nestlé (Malaysia) Berhad, expressed enthusiasm about the response: “The positive reception to Hidup Bola and our push for a healthier nation has been inspiring. It’s heartening to see many embracing the value of an active lifestyle for a better quality of life. Tournaments like these highlight MILO®’s dedication to nurturing future futsal stars and instilling important values and lessons. True to our sports philosophy of ‘Moments That Make A Champion,’ we believe that each challenge faced builds resilience, leading to success both on and off the court.”
As the tournament gears up for the grand finals on September 7, 2024, in Kuala Lumpur, the finalists from each state will compete for the championship title, showcasing their skills at the national level. Since its inception in 2006, MHB has championed the development of futsal among local youth, emphasizing sportsmanship and active living. MILO® remains committed to fostering active lifestyles and holistic development through sports, building stronger communities and well-rounded individuals, and underscoring its dedication to growing Malaysian sports.
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
