AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, announced updates to its North American distribution network growth plan today. In 2022, AGCO launched an ambitious initiative to transform and expand its North American dealership network to meet increasing farmer demand and ensure comprehensive access and superior customer experiences for its popular brands and services.
Recent updates in the North American network include expansions in Missouri and Wisconsin by experienced AGCO dealers such as Brookfield Tractor, Parallel Ag, McFarlane Manufacturing Company, and Vanderloop Equipment. These dealer territory updates will provide full access throughout both states to AGCO’s popular brands and services, including Fendt®, Massey Ferguson®, and PTx®.
This expansion follows an agreed-upon transition with Ziegler Ag Equipment, which has decided to strategically consolidate and focus on its services in the Minnesota, Iowa, and northwest Missouri markets. “We’re grateful for the opportunity to have served the Wisconsin and central Missouri AGCO customers and know they will be in good hands with these experienced dealers,” said Matt Solem, Ziegler Ag Equipment’s Vice President. “We’re excited about the growth opportunities we have in Iowa, Minnesota, and northwest Missouri, and we remain committed to delivering the high level of service and support our customers have come to expect from us.”
Existing AGCO dealerships will expand their services to support previous Ziegler Ag Equipment customers in central Missouri and southern Wisconsin. Specifically:
- Brookfield Tractor and Parallel Ag will expand their services in Missouri from locations in Brookfield, Marshall, and Montgomery City.
- McFarlane Manufacturing, Parallel Ag, and Vanderloop Equipment will similarly expand services in Wisconsin.
In coordination with Ziegler Ag, AGCO and its dealerships are implementing a full customer care plan and communications to farmers to ensure a smooth transition. They will soon introduce their new product teams and service capabilities.
“AGCO’s dealership strategy in North America ensures that farmers can leverage the industry’s leading equipment and precision ag technologies,” said Ruchir Patel, AGCO Vice President, Global Distribution Management. “We’re excited by the expansion and growth we’re seeing across our dealership network, and we’re sure Missouri and Wisconsin farmers will be pleased with their new teams.”
