This summer, VELVEETA, celebrated for its irresistibly creamy texture and bold flavor, is taking indulgence to a new level with the introduction of the WheelVeeta dining experience. Available exclusively at Bounce Sporting Club, this unique dish features perfectly cooked al dente VELVEETA Shells tossed in a warm, hollowed-out VELVEETA cheese wheel, ensuring a rich, creamy coating in every bite. The dish is elevated with decadent toppings like fresh lobster, black truffle, and crispy fried shallots.
As the trend of indulgent dishes rises, the WheelVeeta joins the viral sensation of #cheesewheelpasta, also known as Pasta alla Ruota, which has captivated the internet with millions of views. This limited-edition dining experience, designed to satisfy cravings and embody the luxurious spirit of La Dolce Velveeta, is available exclusively at Bounce Sporting Club—a venue known for redefining the sports bar scene since 2004.
“Indulging in creamy, warm VELVEETA Shells and Cheese is the ultimate pleasure experience,” said Stephanie Vance, Brand Manager at VELVEETA. “With WheelVeeta, we wanted to amplify the bold, indulgent energy of our brand. Its size and the theatrical tableside service capture the essence of pleasure, especially when paired with Bounce Sporting Club’s fun, unapologetic vibe.”
The WheelVeeta is part of VELVEETA’s La Dolce Velveeta campaign, which encourages consumers to embrace outrageous pleasure without apology. From the Veltini to TruffVels, and now WheelVeeta, VELVEETA continues to create experiences that cater to those seeking to indulge.
The WheelVeeta will be available from Thursday, August 8th to Thursday, August 15th at Bounce Montauk, New York, and Delray, Florida locations, while supplies last. Reservations can be made on Resy.com for Montauk and OpenTable.com for Delray.
For more details, follow @Velveeta on Instagram. Fans living “La Dolce Velveeta” are encouraged to share their WheelVeeta experience by tagging @Velveeta on Instagram and @Cheesy_Velveeta on TikTok, using the hashtag #LaDolceVelveeta.
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