As Halloween draws near, The Hershey Company is unveiling a hauntingly delightful array of new flavors, headlined by Kit Kat® Ghost Toast and Reese’s Werewolf Tracks, adding to their innovative lineup of seasonal must-haves. Alongside these, Hershey’s and Twizzlers are also rolling out eerily fun products designed to bring a spooky twist to your Halloween festivities. “Hershey has been a Halloween leader for years, offering beloved treats that are now synonymous with the season,” said Heather Seamans, Senior Manager of Fall Marketing at The Hershey Company. “This year, with Kit Kat® Ghost Toast and Reese’s Werewolf Tracks, we’re continuing our tradition of innovation and fun, offering bold new flavors that invite consumers to indulge in the spirit of Halloween.”
New Products and Spooky Delights:
- Kit Kat® Ghost Toast – Capture the essence of Halloween with Kit Kat® Ghost Toast. This version of the classic wafer is wrapped in cinnamon toast-flavored creme, delivering a satisfyingly spooky experience. Available for a limited time in standard, king, and snack sizes.
- Reese’s Werewolf Tracks – Embrace the howl of Halloween with Reese’s Werewolf Tracks. This treat combines vanilla-flavored creme, milk chocolate, and peanut butter, available in snack, standard, and king sizes.
- Hershey’s Milk Chocolate Harry Potter™ Bar Snack Size – Add a magical touch to your celebrations with these special edition bars inspired by the world of Harry Potter™. Each snack-size bar features one of the four Hogwarts houses, available in 9.45 oz bags.
- Twizzlers Ghosts – Expanding the Twizzlers seasonal shapes line, these cherry-flavored, chewy candies are now available in ghost shapes, perfect for Halloween. They come in an 8.5 oz bag.
Returning Favorites:
- Reese’s Pumpkins – A fan-favorite, available in various sizes for snacking and sharing.
- Reese’s Skeletons – Featuring colorful skeleton designs and creamy chocolate with peanut butter inside, these candies are ideal for trick-or-treaters and candy bowls, available in 9.1 oz bags.
- Reese’s Assorted Jumbo Bag Snack Size Shapes – A collection of Reese’s ghosts, bats, and pumpkins, all in one 14.4 oz bag, perfect for Halloween parties and sharing.
- Hershey’s Milk Chocolate Harry Potter™ Standard Size Bar and Kisses – These limited-edition chocolates return with 12 collectible wrappers inspired by Hogwarts and beyond. The Hershey’s Harry Potter™ Kisses are also available in 9.5 oz bags and new 2.08 oz canes, wrapped in whimsical foils featuring wizarding world characters and symbols.
- Chocolate & Sweets Assortments – Hershey continues its partnership with HARIBO to bring HARIBO® Goldbears® alongside your favorite chocolate treats in various assortment bags, perfect for trick-or-treating and Halloween celebrations.
- Halloween-themed SkinnyPop and Pirate’s Booty – With 79% of Halloween shoppers planning to include salty snacks in their baskets, Hershey offers Halloween-themed SkinnyPop and Pirate’s Booty in .5 oz bags and 12-count multipacks, ensuring a spook-tacular snacking experience.
From beloved classics to exciting new creations, Hershey has conjured a spellbinding array of ‘eerie-sistable’ Halloween treats. Whether you’re preparing for trick-or-treaters or hosting a spooky gathering, Hershey remains the top choice for Halloween delights. With a bewitching selection of candy brands in various pack sizes, your Halloween season is sure to be sweet and memorable!
