Pop-Tarts and Nothing Bundt Cakes have teamed up to introduce a new limited-time cake flavor: Frosted Strawberry Pop-Tarts. Available from August 19 to September 1 at over 600 Nothing Bundt Cakes locations nationwide, this collaboration showcases how Pop-Tarts can be enjoyed beyond breakfast.
The Frosted Strawberry Pop-Tarts® Bundtlet is a personal-sized Bundt cake featuring pieces of Frosted Strawberry Pop-Tarts, topped with Nothing Bundt Cakes’ signature cream cheese frosting, confetti sprinkles, and a Frosted Strawberry Pop-Tarts Pastry Bite.
“Pop-Tarts have long been a fan favorite at breakfast and beyond. We are excited to partner with Nothing Bundt Cakes to showcase how the iconic brand doesn’t just belong in the toaster—it can inspire unique concepts and elevate menus,” said Michelle Barnes, Director of Commercial Strategy, Kellanova Away From Home. “This limited-time offering from Nothing Bundt Cakes is sure to delight fans of both brands, delivering the great taste consumers know and love.”
To celebrate the launch of this new flavor, Nothing Bundt Cakes is offering a chance to win two tickets to the second annual Pop-Tarts® Bowl, held in Orlando this December. Entries will be accepted from August 16-18, with the winner announced on Instagram by August 19.
“Our collaboration with Pop-Tarts brings a nostalgic, classic taste to our Bundtlets, creating a one-of-a-kind snack,” said Claire Jessen, Vice President of Culinary at Nothing Bundt Cakes. “The Frosted Strawberry Pop-Tarts flavor is reminiscent of coming home from school and grabbing a sweet treat from the pantry to tide you over until dinner.”
Pop-Tarts continues to inspire innovative flavors, and this partnership with Nothing Bundt Cakes is just the latest example of how the iconic brand can transform any treat beyond the toaster.
Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation’s largest specialty cake company, with more than 600+ franchised and corporate bakeries in 40-plus states and Canada and growing. Bakeries Bring the Joy™ by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand’s cupcake-sized Bundt Cakes, personal-sized Bundtlets and 8- and 10-inch Bundt Cakes, plus decorations and gift options for life’s “just because” moments and special celebrations. Recently named Yelp’s 2023 No. 2 Most Loved Brand, Nothing Bundt Cakes has also earned industry recognition that includes Entrepreneur’s Franchise 500 List and Franchise Business Review’s Franchise Hall of Fame.
