They said it couldn’t be done, but Reese’s has once again outdone itself with the introduction of the new Reese’s Chocolate Lava Big Cup. This dessert-inspired treat offers Reese’s fans a rich and indulgent experience, featuring an extra layer of gooey, chocolatey filling. No judgment if you find yourself drooling already!
Building on the success of Reese’s Caramel Big Cup, the Chocolate Lava edition adds a new level of decadence to the brand’s beloved lineup. With a filling that mimics the molten center of a chocolate lava cake, this new addition offers a rich and gooey experience that perfectly complements Reese’s iconic chocolate and peanut butter combination.
To celebrate the launch of Reese’s Chocolate Lava Big Cup, the brand created a visual masterpiece: Mt. Reese’s—a CGI chocolate and peanut butter lava volcano. This virtual creation, set against the backdrop of Mount Rainier, brings to life the decadence of the latest Big Cup addition, giving fans a reason to celebrate on social media. Could this be the eighth wonder of the world?
“Following last year’s excitement over the Reese’s Caramel Big Cup, we wanted to offer our fans something even more extraordinary,” said Melissa Blette, senior brand manager at Reese’s. “The Reese’s Chocolate Lava Big Cup delivers a uniquely satisfying treat with its rich chocolate lava layer, offering fans a taste adventure like no other.”
Starting in August, Reese’s Chocolate Lava Big Cup will be available in both standard and king sizes at retailers nationwide. Be sure to check out @reeses on social media to watch Mt. Reese’s erupt with even more deliciousness, and embark on your own adventure into the heart of Reese’s goodness.
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey’s, Reese’s, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.
