Nestlé is intensifying its commitment to sustainable packaging by introducing paper-based innovations across its major brands.
In the United States, Nestlé recently launched paperboard canisters for its Vital Proteins brand, achieving a 90% reduction in plastic usage compared to previous packaging. Developed by experts at Nestlé Health Science’s R&D center in Bridgewater, New Jersey, in collaboration with external partners, the new canisters feature a proprietary coverlid that is both rigid and secure, ensuring easy opening and closing, spill-proof durability, and everyday practicality.
Nestlé’s global R&D network, in partnership with external suppliers, is also focused on developing the next generation of high-barrier paper packaging solutions across various product categories.
Gerhard Niederreiter, Head of Nestlé’s Institute of Packaging Sciences, notes: “In developing paper packaging, we consider each product’s sensitivity to external factors like oxygen, temperature, and moisture. Our journey began with less sensitive products in confectionery, such as Smarties and KitKat, and is now progressing to more challenging categories like coffee, which require higher barrier protection.”
In the United Kingdom, Nestlé has introduced a high-barrier paper refill pack for Nescafé, allowing consumers to replenish their glass jars at home without compromising on freshness or quality. This packaging reduces weight by 97% and is recyclable in local paper waste streams.
Additionally, the Nescafé Cappuccino range in Europe now features new packaging with a paper body, replacing the previous plastic can. This fully recyclable packaging is available in various product varieties across Europe.
Axel Touzet, Head of the Coffee Business Unit at Nestlé, explains: “Coffee is particularly sensitive to oxygen and humidity, making it crucial to redesign packaging with science-based and sustainable solutions that maintain product freshness and quality.”
These innovations are part of Nestlé’s broader strategy to achieve its 2025 sustainability goal: designing 95% of its plastic packaging for recycling and reducing virgin plastic use by one-third.
