Get ready to level up your performance with “Milk’s Got Game!” This football season, The Dairy Alliance, a nonprofit backed by Southeast dairy farm families, is launching its latest campaign, showing that real dairy milk isn’t just for breakfast – it’s a powerhouse for active lifestyles.
Through a new NIL partnership, The Dairy Alliance has teamed up with standout quarterbacks from top universities, including Brock Vandagriff (University of Kentucky), Nico Iamaleava (University of Tennessee), and Carson Beck (University of Georgia). These athletes will compete on social media to showcase how dairy milk provides essential hydration, high-quality protein, and key nutrients to support muscle recovery, making it a game-changing sports nutrition staple.
“Our Milk’s Got Game campaign is designed to highlight the incredible nutritional value of dairy milk and its important role in boosting athletic performance for consumers across the Southeast and beyond,” said Geri Berdak, CEO of The Dairy Alliance. “Partnering with these elite athletes not only emphasizes dairy milk’s value but also inspires people to include it in their active, balanced lifestyles. Our goal is to raise awareness of milk’s benefits, support local dairy farmers, and promote both personal health and the dairy industry.”
These partnerships will continue through the end of the year, promoting the role of dairy milk in sports nutrition and encouraging its use throughout the Southeast.
“Milk is a key part of my hydration and recovery routine,” said Carson Beck, quarterback for the University of Georgia. “I’m excited to show how the high-quality protein and nutrients in dairy milk help athletes reach peak performance.”
“Dairy milk plays an essential role in my hydration,” added Brock Vandagriff, quarterback for the University of Kentucky. “I’m eager to share these benefits through my partnership with The Dairy Alliance!”
“Milk is a real game-changer,” said Nico Iamaleava, quarterback for the University of Tennessee. “Its high-quality protein and nutrients help me recover after the grind, keeping me ready both in and out of season.”
With its lineup of 13 essential nutrients, including natural electrolytes, carbohydrates, and 8 grams of high-quality protein, dairy milk is ready to take center stage. Fuel your performance and discover why dairy milk is the MVP of your daily routine.
