The KIT KAT® brand has heard the requests of vanilla enthusiasts everywhere and is excited to launch KIT KAT® Vanilla this fall. This new addition features the beloved crisp wafers covered in a creamy vanilla-flavored crème, perfectly designed for a satisfying break.
With 89% of consumers expressing a liking or love for vanilla, KIT KAT® Vanilla offers fans a fresh way to enjoy this often-overlooked flavor within a classic treat. This innovation aligns with KIT KAT®’s tradition of introducing new flavors to the candy aisle, driven by consumer insights.
To celebrate the launch, KIT KAT® is hosting a giveaway on @KITKAT_US’s Instagram. Four lucky winners will receive KIT KAT®-branded BÉIS carry-on luggage filled with KIT KAT® Vanilla bars. One grand prize winner will also get a $1,000 vacation rental marketplace gift card to enjoy a vanilla-themed getaway this fall.
Starting at 12:00 p.m. ET on September 18, fans can enter the giveaway by following KIT KAT® on Instagram and commenting on what their ultimate vanilla break would entail, using the hashtag #KITKATVanillaBreakSweepstakes.
“As the brand that champions taking a break, we’re thrilled to introduce KIT KAT® Vanilla for fans eager for new flavors,” said Lindsay Morrow, Senior Associate Brand Manager for KIT KAT®. “With this giveaway, fans can enjoy the vanilla they love while also finding a moment of relaxation amid the hustle and bustle of fall.”
KIT KAT® Vanilla is now available at retailers nationwide in both standard and king sizes. For more information about the brand’s range of limited edition and permanent flavors, fans can visit @KITKAT_US on social media or check out Hersheyland.com.
*Carry-on luggage provided by our partners at BÉIS.
