Save A Lot, one of the largest discount grocery chains in the U.S., has announced an ongoing collaboration with Leevers Supermarkets to create new grocery formats and in-store experiences aimed at reaching a diverse range of Hispanic shoppers nationwide. The first significant milestone in this partnership is the opening of Ahorra Mucho, a new discount grocery store and innovation center in Aurora, Colorado. This store will offer a curated selection of Hispanic products, serving as a testing ground for new offerings to enhance shopper loyalty.
Ahorra Mucho, which translates to “Save A Lot,” will maintain the high-quality, value-driven selection that customers expect from the brand. Notable features include an expanded full-service meat counter at the heart of the store—crucial for Hispanic cuisine—and a wider variety of fresh produce. An in-house bakery will also be featured, creating a communal shopping experience that prioritizes quality and affordability.
Jorge Gonzalez, Director of Ahorra Mucho and a long-time member of the Leevers Supermarkets team, emphasized the importance of understanding Hispanic culinary traditions and preferences. “With the rapid growth of the Hispanic population in the U.S. and their significant purchasing power, Ahorra Mucho gives us a platform to align with their unique needs,” he stated.
The store will not only serve as a shopping venue but also as a learning hub, providing insights to develop long-term strategies for catering to Hispanic customers. Like other Leevers Supermarket locations, Ahorra Mucho will be 100% employee-owned.
“Aurora, Colorado, is the perfect location for this initiative, given the vibrant Hispanic community here,” said Art Perez, District Manager. “Leevers Supermarkets has always embraced this community by tailoring signage and merchandise to their needs. Ahorra Mucho represents a step forward in meeting those needs more effectively.”
Bill Mayo, Chief Operating Officer for Save A Lot, noted, “As the Hispanic population grows, so does the demand for Hispanic groceries across the country. The experience of the Leevers team makes them an ideal partner for us as we explore how to better serve these shoppers. The insights we gain will inform our product offerings and store formats in other regions.”
