The Dairy Alliance, a nonprofit organization backed by dairy farm families in the Southeast, is ramping up its Milk’s Got Game campaign this football season. The latest star joining the initiative is Ole Miss quarterback Jaxson Dart, who will work with The Dairy Alliance to promote the nutritional and delicious advantages of dairy milk in sports nutrition across the Southeast.
Considered a potential contender for the 2025 Heisman Trophy by On3, Dart is joining other quarterbacks from the Southeastern Conference (SEC) to engage consumers about the benefits of dairy milk. These football stars are leveraging social media to showcase how dairy milk plays a crucial role in sports nutrition, providing hydration, high-quality protein, and essential nutrients vital for muscle recovery.
“We’re thrilled to welcome Jaxson Dart to our campaign, as he will help us expand our outreach throughout Mississippi and the Southeast, emphasizing the value of dairy milk,” said Geri Berdak, CEO of The Dairy Alliance. “Our goal is to support local dairy farmers and highlight dairy milk’s benefits for personal health and the dairy industry. With athletes like Jaxson participating in Milk’s Got Game, we’re reaching new audiences and encouraging more people to choose dairy milk for optimal performance and recovery.”
The Milk’s Got Game initiative is already making waves in the NIL landscape, featuring top college athletes from leading SEC schools. Dart joins a notable lineup, including Carson Beck from the University of Georgia, Nico Iamaleava from the University of Tennessee, and Brock Vandagriff from the University of Kentucky.
These athletes are demonstrating to their followers that dairy milk is the MVP of sports hydration. Rich in essential nutrients, natural electrolytes, carbohydrates, and eight grams of high-quality protein per glass, dairy milk is fueling athletes’ peak performance, recovery, and endurance like never before.
“Drinking dairy milk provides us with the protein and electrolytes we need to stay strong, hydrated, and focused throughout the season,” said Jaxson Dart. “I’m proud to represent Mississippi in this campaign and share the nutritional benefits of milk with The Dairy Alliance.”
Through its expanding Milk’s Got Game initiative, The Dairy Alliance is dedicated to connecting with consumers and encouraging them to incorporate dairy milk into their active, balanced lifestyles.
