Chosen Foods, America’s leading brand of avocado oil, known for offering 100% pure products, has introduced its latest kitchen essential: Avocado Oil Shortening. Designed to be a versatile ingredient for both baking and frying, this new product is made entirely from fractionated avocado oil, offering a clean and simple alternative to traditional shortening or butter.
As a certified B Corporation™ (B Corp™), Chosen Foods is committed to sustainability and minimizing waste. Their Avocado Oil Shortening is crafted by utilizing solid portions of the avocado that remain after the production of their signature 100% Pure Avocado Oil. This sustainable approach ensures minimal waste while delivering a high-quality product.
Chosen Foods Avocado Oil Shortening boasts a neutral flavor and is ideal for high-heat cooking. It adds moisture and richness to a wide range of recipes, from sweet treats like pies, cookies, cakes, and frostings to savory dishes such as biscuits, fried chicken, tortillas, and tamales. As a healthier alternative, it replaces traditional shortening, which often contains sub-optimal ingredients like soybean oil, fully hydrogenated palm oil, and additives such as TBHQ and citric acid.
Additionally, the Avocado Oil Shortening is certified non-GMO, glyphosate-residue free, vegan, and gluten-free, making it an appealing option for health-conscious consumers.
“Shortening has been a kitchen staple for over a century, but nothing currently available meets the needs of today’s health-conscious consumers,” said Sarah Barnes, VP of Marketing at Chosen Foods. “Our Avocado Oil Shortening, made from our iconic 100% Pure Avocado Oil, is a clean and modern alternative that fits seamlessly into beloved family recipes.”
ABOUT CHOSEN FOODS
With a mission to transform kitchens across America by replacing bad fats with the good fats found in avocados, Chosen Foods offers a robust portfolio of avocado oil-based products, including oils, sprays, dressings, mayos, dip and drizzle sauces, and chocolate hazelnut spread. In addition to being America’s #1 Avocado Oil brand, Chosen Foods is now the fastest-growing mayonnaise brand** in the country.
