Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced a series of initiatives aimed at honoring the Hometown Heroes who serve and protect our communities.
Hometown Heroes Days
From October 26 to November 11, Tractor Supply and Petsense by Tractor Supply locations nationwide will host their inaugural Hometown Heroes Days celebration. This event will feature over two weeks of promotions and activities dedicated to recognizing military service members, veterans, and first responders. Depending on the location, customers can look forward to food trucks, live music, opportunities to shop alongside local heroes, cook-offs, and more. Additionally, each store will provide special “Thank You” postcards for customers to fill out as a gesture of gratitude towards those who serve.
On First Responders Day (October 28) and Veterans Day (November 11), verified Hometown Heroes will receive an exclusive 10% discount on their purchases. This program uniquely offers military service members, veterans, and first responders an unlimited savings opportunity with no brand exclusions. To access the discount, heroes must complete the Hometown Heroes verification process through Neighbor’s Club.
Colin Yankee, Executive Vice President and Chief Supply Chain Officer at Tractor Supply, expressed the importance of this initiative, stating, “Hometown Heroes is an opportunity to celebrate Team Members and customers who have served our country and communities with great bravery. We are humbled by their selfless sacrifice. Hometown Heroes Days are just one of the many ways we express our deep and enduring appreciation for all of our Hometown Heroes.”
Spotlight Series Honorees
In conjunction with Hometown Heroes Days, Tractor Supply will unveil the next group of individuals featured in its Hometown Heroes spotlight series. This series honors Team Members and customers who are military service members, veterans, and first responders dedicated to protecting our way of life in America. For each highlighted hero, Tractor Supply will donate $5,000 to a charity of their choice.
The honorees include:
- Gretchen Evans: A Command Sergeant Major in the U.S. Army and Purple Heart recipient, Gretchen supports No Barriers – Team UNBROKEN, an adaptive athletic team she founded in 2019.
- Cornelius Green: A Sergeant with the Laurens County Sheriff’s Department and a member of the SWAT team in Dublin, Georgia, Cornelius will have a donation made in his honor to the Georgia Police K9 Foundation.
- Mike Wooddell: Store Manager in McKinney, Texas, and former Sergeant in the U.S. Army, Mike’s charity of choice is the Gary Sinise Foundation, which provides programs and services for wounded veterans.
These individuals will be recognized throughout the Hometown Heroes Days celebration at Tractor Supply and Petsense locations.
Philanthropic Support
Tractor Supply and the Tractor Supply Company Foundation recently launched the Hometown Heroes program with a $1 million donation to ten charities supporting military service members, veterans, and first responders. Additionally, in recognition of First Responders Day, the Tractor Supply Company Foundation will contribute $50,000 to the National Police Dog Foundation, which funds the purchase, training, and veterinary care for law enforcement K-9s. The Tractor Supply team in Moorpark, California, will present this donation to the nonprofit on October 28.
